Arielle Zuckerberg: Best content and hottest takes are in group chats, not Twitter
“All the best content is in group chats. It's not in blogs. It's not on Twitter. The most like unhinged, best, hottest takes and interesting info is all on group chats.”
Merola: Startup blog content serves Google SEO over client personal preferences
“A blog has an SEO piece to it, and a lot of times that's the main primary goal of a blog is just to make sure that we're serving Google, as it relates to SEO, organic SEO rankings. That's real. It's not, we're not writing blog articles for you and making sure …”
Williams: September 11 attacks forced mainstream journalists to take blogs seriously
“Nine 11 was actually a big moment for blogs, and it's when, the way I would describe it, it's when journalists started taking them seriously.”
Backblaze's Technical Storage Blog Grew to Three Million Annual Readers
“We started writing a blog that was focused on storage and had about three million people a year that started reading it.”
Kao: Godin's Blog Succeeds on Insight Density, Not Posting Frequency
“Some people try to copy Seth's blog by writing short daily posts, but that is not the reason why Seth's blog is so good, right? That, that is incidental that they are short and daily. They're the reason why it works is because they're so insight rich”
Cowen: Local reporting will shift to blogs and expose scandals
“There'll be a lot of local reporting on blogs or blog-like entities, and if you want to find it will be there. So if you uncover a scandal about some local official, the world will find out.”
Intercom's blog is the company's dominant source of inbound traffic
“And it's one of our, you know, it is our dominant traffic source, but we, you know, that wasn't true for the first 100 posts.”
Reading blogs creates an illusion of productivity but is passive consumption
“I think blogs, they give you this, like it feels productive, but it's consumption, like watching TV. You feel like you learned something in little tidbits”
Godin commits to never monetizing his personal blog with advertising
“I would never run ads on my blog. How stupid would that be to pimp out my audience for a hundred bucks?”