Black Friday

“I actually do believe this Black Friday and holiday season is going to be kind of, like, the breakout moment for people finding products and doing shopping on generative, like LLM chatbots”

“Sometimes just ramping up the emails is the simplest way to increase revenue. Like if your Black Friday campaign usually makes like 400 K and you're sending three emails, You might literally make 600 K by sending six emails.”

“I don't shop any place that does Black Friday sales.”

“I think we had some Black Friday statistics that we cited on the show this year, which is that those two retailers, Timu and Sheehan, made up about 50% of Gen Z's Black Friday purchasing.”

“Just to give you a feeling like a company that's making, let's say 500 K a month or 200 K a month could make one to two million dollars in just this week.”

“If you can do a great Black Friday sale, you can literally fuck up everything for the rest of the year and still have a great year.”

“At 20, 23, we didn't have a great year. Like we, I made some strategic decisions at AJ and Smart that I don't think were very clever. And Black Friday was, Black Friday and kind of like summer sale, those made up for some of the sillier decisions or larger exp…”

“If you're running some sort of digital product, some sort of SaaS thing this is the time of year where you can push people on some sort of nice, juicy renewal plan.”

“And I think that's like a really great way to not cheapen these high quality products and like these kind of, you know, high end products while still technically giving you a discount.”

“Everyone thinks of discounts. I'll give you 10% off, 20% off, 30% off. If the average, you know, order size is a hundred dollars, and you were gonna give 20 dollars off, right? Instead of saying you have 20% off, because everyone is saying you have 20% off, th…”

“Guys, if you're listening to this podcast and you know how to run sales and you have like some proof that you've run sales for yourself or some, for some other clients, or you could build that for clients. You need to be reaching out to them approximately Augu…”

“We're so with what we're doing just for transparency, we're only taking a cut of the money that's made. So it's kind of like it's not a no brainer cause we take a big cut, but it is kind of a no brainer because they, these companies weren't going to run these …”

“Black Friday was our highest day. Almost two million dollars in that one day on Black Friday, which we paid out half of that at least half of that to creators, which is fucking wild.”

“Sometimes you got to create space because you just want to be available. You want to have buffer. You don't want to be fully booked in case you need to do it. Maybe you have an idea that something you could do to drive sales or in this case, What if shit absol…”

“Black Friday, obviously we will get the peak of Black Friday a month later because that's when people are returning.”

“Versus let's just say a Black Friday sale or a clearance page where they're generally just guessing a discount level that then applies to all all of the products they're selling for that level. And they're probably leaving margin on the table.”

“They used us over black Friday for a massive campaign on their website and got over a 30% lift in revenue by capturing email addresses and promoting their product on their website.”

“The day before Christmas, which I didn't know, but is actually a busier foot traffic shopping day than Black Friday, which is traditionally one of the busiest days.”