Black Friday

“Everyone thinks of discounts. I'll give you 10% off, 20% off, 30% off. If the average, you know, order size is a hundred dollars, and you were gonna give 20 dollars off, right? Instead of saying you have 20% off, because everyone is saying you have 20% off, th…”

“If you're running some sort of digital product, some sort of SaaS thing this is the time of year where you can push people on some sort of nice, juicy renewal plan.”

“We're so with what we're doing just for transparency, we're only taking a cut of the money that's made. So it's kind of like it's not a no brainer cause we take a big cut, but it is kind of a no brainer because they, these companies weren't going to run these …”

“At 20, 23, we didn't have a great year. Like we, I made some strategic decisions at AJ and Smart that I don't think were very clever. And Black Friday was, Black Friday and kind of like summer sale, those made up for some of the sillier decisions or larger exp…”

“And I think that's like a really great way to not cheapen these high quality products and like these kind of, you know, high end products while still technically giving you a discount.”

“If you can do a great Black Friday sale, you can literally fuck up everything for the rest of the year and still have a great year.”

“Just to give you a feeling like a company that's making, let's say 500 K a month or 200 K a month could make one to two million dollars in just this week.”

“Guys, if you're listening to this podcast and you know how to run sales and you have like some proof that you've run sales for yourself or some, for some other clients, or you could build that for clients. You need to be reaching out to them approximately Augu…”

“Sometimes just ramping up the emails is the simplest way to increase revenue. Like if your Black Friday campaign usually makes like 400 K and you're sending three emails, You might literally make 600 K by sending six emails.”