Stephen Culp

Co-Founder and Chairman, Delegator · 1 appearance on the record.

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Stephen Culp is an entrepreneur and investor who founded e-commerce retailer Smart Furniture and co-founded automated price negotiation platform PriceWaiter. He also co-founded digital agency Delegator, venture firm Chattanooga Renaissance Fund, and civic initiative Causeway.

11statements → 5claims → 1claims resolved → 3.91/5average certainty → 1.55/5average debate potential →

1 supported 0 partly supported 0 contradicted 4 not checkable as stated how the 5 claims stand · each chip opens the sources

5 assertions · 4 insights · 2 disclosures · every statement was checked. The predictions and assertions are the 5 claims: statements the public record can support or contradict. 1 is resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Stephen argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

Culp asserts Wayfair has a billion-dollar marketing budget

“Wayfair has a billion dollar marketing budget.”

Stephen Culp Sep 16, 2019 ▶ 10:25 1514 They Gamify Price Negotiations for Consumers, $100m in Sales, They Take 2-6%

What they said11 Episodes1

Everything Stephen Culp said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

Stephen Culp argues blanket retail sales leave significant profit margins behind

“Versus let's just say a Black Friday sale or a clearance page where they're generally just guessing a discount level that then applies to all all of the products they're selling for that level. And they're probably leaving margin on the table.”

Stephen Culp Sep 16, 2019 ▶ 8:37 1514 They Gamify Price Negotiations for Consumers, $100m in Sales, They Take 2-6%

Assertion Not checkable as stated

PriceWaiter commissions undercut traditional paid advertising or affiliate fees

“Almost in every case, it's going to be better than what they would have paid had they paid for ads or then some sort of affiliate arrangement or whatever.”

Stephen Culp Sep 16, 2019 ▶ 12:03 1514 They Gamify Price Negotiations for Consumers, $100m in Sales, They Take 2-6%

Assertion Not checkable as stated

Retailers report PriceWaiter drives incremental revenue without cannibalizing existing sales

“It turned out that the revenue that retailers were earning through the SAS product They themselves classified as accretive or incremental revenue, meaning not cannibalizing their existing sales on top of their existing sales.”

Stephen Culp Sep 16, 2019 ▶ 12:47 1514 They Gamify Price Negotiations for Consumers, $100m in Sales, They Take 2-6%

Insight

PriceWaiter secures incremental sales at smaller discounts than merchants typically expect

“The retailer gets a sale they wouldn't have had before, most of the time at a discount less than they would have been willing to offer.”

Stephen Culp Sep 16, 2019 ▶ 15:00 1514 They Gamify Price Negotiations for Consumers, $100m in Sales, They Take 2-6%

Insight

Culp: Online shoppers negotiate prices for the sport of winning

“They like the win. They like the sport.”

Stephen Culp Sep 16, 2019 ▶ 17:58 1514 They Gamify Price Negotiations for Consumers, $100m in Sales, They Take 2-6%

Disclosure

Culp: Pricewaiter charges zero to consumers and monetizes via retailer commissions

“A revenue model is we take a commission on the sale, so the consumer doesn't pay anything, the retailer pays us, but it's absolutely worth it for them because they have no cost of acquisition whatsoever.”

Stephen Culp Sep 16, 2019 ▶ 1:16 1514 They Gamify Price Negotiations for Consumers, $100m in Sales, They Take 2-6%

Assertion Supported

Culp asserts Wayfair has a billion-dollar marketing budget

“Wayfair has a billion dollar marketing budget.”

Stephen Culp Sep 16, 2019 ▶ 10:25 1514 They Gamify Price Negotiations for Consumers, $100m in Sales, They Take 2-6%

Assertion Not checkable as stated

Culp: Pricewaiter has processed approximately 100,000 orders

“We've had about a 100,000 orders go through”

Stephen Culp Sep 16, 2019 ▶ 17:03 1514 They Gamify Price Negotiations for Consumers, $100m in Sales, They Take 2-6%

Insight

Culp: Chasing curious challenges without a consistent thread is inefficient for careers

“I wish my 20 year old self knew that it would be important to have some sort of consistent thread from Throughout my career path, I've been more someone who would jump at things I was curious at or I thought might be difficult challenges, and while that's ente…”

Stephen Culp Sep 16, 2019 ▶ 20:49 1514 They Gamify Price Negotiations for Consumers, $100m in Sales, They Take 2-6%

Assertion Not checkable as stated

Pricewaiter counts around 400,000 users for its legacy SaaS product

“We have about 400,000 users of our prior our phase one SAS product.”

Stephen Culp Sep 16, 2019 ▶ 4:46 1514 They Gamify Price Negotiations for Consumers, $100m in Sales, They Take 2-6%

Disclosure

Culp: PriceWaiter has raised a couple of million dollars

“A couple of million.”

Stephen Culp Sep 16, 2019 ▶ 19:24 1514 They Gamify Price Negotiations for Consumers, $100m in Sales, They Take 2-6%

Appearances (1)

Episode	Date	Speaking time
1514 They Gamify Price Negotiations for Consumers, $100m in Sales, They Take 2-6%	Sep 16, 2019	11m

Stephen Culp

The record, in short

Their most notable supported claim

Appearances (1)

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