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Duncan McCall

Strategic Advisor, Precisely · 1 appearance on the record.

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founderexecutive@dunkmac ↗LinkedIn ↗placeiq.com ↗

Duncan McCall co-founded and led PlaceIQ, a location-intelligence company established in 2010 that combines mobile movement data with spatial analytics. He guided the company through multiple funding rounds until PlaceIQ was acquired by Precisely in 2022.

7statements → 5claims → 1claims resolved → 4.14/5average certainty → 1.86/5average debate potential →

1 supported 0 partly supported 0 contradicted 1 not yet assessed 3 not checkable as stated how the 5 claims stand · each chip opens the sources

5 assertions · 1 insight · 1 disclosure · every statement was checked. The predictions and assertions are the 5 claims: statements the public record can support or contradict. 1 is resolved, 1 is not yet assessed, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Duncan argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Mobile devices are locationally inaccurate by up to forty meters
“These devices are inherently inaccurate up to 30 or 40 meters.”
Duncan McCall May 24, 2017 ▶ 20:45 The Power of Location & Mobile // Duncan McCall, PlaceIQ (FirstMark's Data Driven)

How they sound: speaking style how? →

265 words/min while actually speaking · 14.4 um and uh per 1k words

No argument clarity score for Duncan McCall: no usable question→answer exchanges on raw tape (a fair score needs 8+). We do not score a sample that small. Roundtable and news formats yield far fewer direct exchanges than interviews.

Measured by listening to the audio itself: 4,587 words across 1 episode of raw-level tape, transcribed verbatim with every um and uh kept, each one attributed only where the alignment onto our timed stream is unambiguous. These are measurements of speaking style. We do not rank them: across this corpus, fluency and argument quality are nearly uncorrelated (ρ≈0.2), and smooth talking does not signal clear thinking. How it's measured →

Everything Duncan McCall said on the MAD Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
Raw mobile movement and location data is already largely commodified
“Access to data is actually almost commodified already, right? The idea of movement data and location data, those are data sets that exist out there.”
Duncan McCall May 24, 2017 ▶ 20:06 The Power of Location & Mobile // Duncan McCall, PlaceIQ (FirstMark's Data Driven)
Assertion Not checkable as stated
PlaceIQ tracks movement data from 165 million opted-in US consumers
“We basically ingest and build a large, very large amount of spatial data in the world, so we understand what's in the world, what does it mean to be in a certain place at a certain time, and then we intersect that with the movement of about a hundred and sixty…”
Duncan McCall May 24, 2017 ▶ 0:49 The Power of Location & Mobile // Duncan McCall, PlaceIQ (FirstMark's Data Driven)
Insight
Mobile location data reflects human behavior across all media channels
“We think about these new types of data now that they're truly omnichannel, right? They're not data about a mobile device. They're data about a consumer that you can apply across social, video, display.”
Duncan McCall May 24, 2017 ▶ 4:00 The Power of Location & Mobile // Duncan McCall, PlaceIQ (FirstMark's Data Driven)
Assertion Not publicly verifiable
Day before Christmas sees higher retail foot traffic than Black Friday
“The day before Christmas, which I didn't know, but is actually a busier foot traffic shopping day than Black Friday, which is traditionally one of the busiest days.”
Duncan McCall May 24, 2017 ▶ 7:26 The Power of Location & Mobile // Duncan McCall, PlaceIQ (FirstMark's Data Driven)
Assertion Supported
Mobile devices are locationally inaccurate by up to forty meters
“These devices are inherently inaccurate up to 30 or 40 meters.”
Duncan McCall May 24, 2017 ▶ 20:45 The Power of Location & Mobile // Duncan McCall, PlaceIQ (FirstMark's Data Driven)
Disclosure
PlaceIQ deliberately avoids collecting personally identifiable user information
“We made a conscious decision many years ago not to hold any PII, not to hold any personally identifiable information.”
Duncan McCall May 24, 2017 ▶ 21:17 The Power of Location & Mobile // Duncan McCall, PlaceIQ (FirstMark's Data Driven)
Assertion Not checkable as stated
IHOP sees flat foot traffic during Panama City spring break
“Turns out IHOP is, is no longer hit with spring break people, right? It's just completely flat there.”
Duncan McCall May 24, 2017 ▶ 16:43 The Power of Location & Mobile // Duncan McCall, PlaceIQ (FirstMark's Data Driven)

Appearances (1)

EpisodeDateSpeaking time
The Power of Location & Mobile // Duncan McCall, PlaceIQ (FirstMark's Data Driven) May 24, 2017 21m
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