The Ledger
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Raw mobile movement and location data is already largely commodified
“Access to data is actually almost commodified already, right? The idea of movement data and location data, those are data sets that exist out there.”
PlaceIQ tracks movement data from 165 million opted-in US consumers
“We basically ingest and build a large, very large amount of spatial data in the world, so we understand what's in the world, what does it mean to be in a certain place at a certain time, and then we intersect that with the movement of about a hundred and sixty…”
Mobile location data reflects human behavior across all media channels
“We think about these new types of data now that they're truly omnichannel, right? They're not data about a mobile device. They're data about a consumer that you can apply across social, video, display.”
Day before Christmas sees higher retail foot traffic than Black Friday
“The day before Christmas, which I didn't know, but is actually a busier foot traffic shopping day than Black Friday, which is traditionally one of the busiest days.”
Mobile devices are locationally inaccurate by up to forty meters
“These devices are inherently inaccurate up to 30 or 40 meters.”