Beer Industry
topic on 3 shows · 3 statements across 3 episodes
the Pitch
WTF is with Nikhil Kamath
How I Built This
3 statements about Beer Industry, every show
Conwell: Breakthrough brewing processes come from industry outsiders, not incumbents
“The process you develop is only gonna come from somebody who's not in the beer industry. Like, somebody in the beer industry who wouldn't even ever think to try what you did to create what you did, because it doesn't, it probably doesn't make sense to them.”
Barefoot Wine Modeled Its Early Marketing Strategies on the Beer Industry
“Beer was outselling wine by far. And the posters were a little more like beer ads, and so we took a lot from the successful beer industry and used it in the wine industry.”
Suri: Beer brands paid bartenders ₹20 per bottle cap to push sales
“In the beer industry, when I was running Jade, I remember this so clearly, people would pay the bartender outside of their job, you return caps to me, I'll give you 20 rupees a cap. For depletion. To make my distributor happy so he sells my product. So I'm bur…”