Shuchir Suri

Co-founder, Gin Explorers Club · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderinvestoroperator@shuchir ↗LinkedIn ↗shuchir.com ↗

Shuchir Suri is an entrepreneur who co-founded Food Talk India, beverage mixer brand Jade Forest, experiential agency Anthem, and the Gin Explorers Club. He works across the food, beverage, and hospitality sectors, and also invests in early-stage startups as an angel investor.

11statements → 8claims → 4claims resolved → 50%fully supported → 3.91/5average certainty → 1.91/5average debate potential →

2 supported 2 partly supported 0 contradicted 4 not checkable as stated how the 8 claims stand · each chip opens the sources

1 prediction · 7 assertions · 3 opinions · every statement was checked. The prediction and assertions are the 8 claims: statements the public record can support or contradict. 4 are resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Shuchir argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Suri: Alcohol brands cannot legally market their own event content online
“Legally event, alcohol brands in India, they cannot do their own events. They can do their own events, but they cannot market the content legally online post doing an event.”
Shuchir Suri Jul 3, 2024 ▶ 2:07:47 Ep #18 | WTF, Alcohol is a $70B Business in India? | Nikhil Kamath explores Gaps & Opportunities · Nikhil Kamath

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Shuchir Suri on measured tape to publish a rate. This says nothing about how they speak.

Everything Shuchir Suri said on WTF is with Nikhil Kamath that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
Suri: Beer brands paid bartenders ₹20 per bottle cap to push sales
“In the beer industry, when I was running Jade, I remember this so clearly, people would pay the bartender outside of their job, you return caps to me, I'll give you 20 rupees a cap. For depletion. To make my distributor happy so he sells my product. So I'm bur…”
Shuchir Suri Jul 3, 2024 ▶ 2:05:29 Ep #18 | WTF, Alcohol is a $70B Business in India? | Nikhil Kamath explores Gaps & Opportunities · Nikhil Kamath
Assertion Partly supported
Suri: Listing a single whiskey SKU in Delhi costs ₹25 lakh
“Whiskey is 25 lakh rupees per SKU in Delhi to get your product listed.”
Shuchir Suri Jul 3, 2024 ▶ 2:14:47 Ep #18 | WTF, Alcohol is a $70B Business in India? | Nikhil Kamath explores Gaps & Opportunities · Nikhil Kamath
Opinion
Suri: Wealthy Indians prefer an ₹8,000 Scotch over a ₹10,000 Indian whiskey
“If there is an 8000 rupee scotch, and a 10,000 rupee Indian whiskey, that rich person will go for an 8000 rupee scotch.”
Shuchir Suri Jul 3, 2024 ▶ 2:40:05 Ep #18 | WTF, Alcohol is a $70B Business in India? | Nikhil Kamath explores Gaps & Opportunities · Nikhil Kamath
Prediction Not checkable as stated
Suri: Ready-to-drink alcohol will take off in India in 5-7 years
“Rum and tunics and RTDs. Radio drink beverages. That's about five to seven years from now, but I see that picking up.”
Shuchir Suri Jul 3, 2024 ▶ 1:49:18 Ep #18 | WTF, Alcohol is a $70B Business in India? | Nikhil Kamath explores Gaps & Opportunities · Nikhil Kamath
Opinion
Suri: Finding a willing distributor is the hardest hurdle for new alcobev brands
“Going from zero to one, the hardest thing for a newbie is to find a distributor. It's not as easy as you think it is. A lot of people don't want to take your brand.”
Shuchir Suri Jul 3, 2024 ▶ 2:03:33 Ep #18 | WTF, Alcohol is a $70B Business in India? | Nikhil Kamath explores Gaps & Opportunities · Nikhil Kamath
Assertion Supported
Suri: Alcohol brands cannot legally market their own event content online
“Legally event, alcohol brands in India, they cannot do their own events. They can do their own events, but they cannot market the content legally online post doing an event.”
Shuchir Suri Jul 3, 2024 ▶ 2:07:47 Ep #18 | WTF, Alcohol is a $70B Business in India? | Nikhil Kamath explores Gaps & Opportunities · Nikhil Kamath
Opinion
Suri: Significant market opportunity exists for Indian agave-based spirits
“And I believe there is space for a Gave based spirit in India. If There is enough money to educate people that, okay, yes, tequila is, has to be blue, weber, gawe from the region of tequila, from the region of five, six states. But there is a space for a gawe-…”
Shuchir Suri Jul 3, 2024 ▶ 2:44:10 Ep #18 | WTF, Alcohol is a $70B Business in India? | Nikhil Kamath explores Gaps & Opportunities · Nikhil Kamath
Assertion Not checkable as stated
Suri: Gurgaon liquor stores get Diageo and Pernod to fund their construction
“But now nowadays in Gurgaon, it works on some bidding system. And then actually the store doesn't pay for construction. They go to a Diageo, they go to Perno and they said, this is my space. Turn it around in 30 days. And then it's a full branded store of a ce…”
Shuchir Suri Jul 3, 2024 ▶ 2:54:26 Ep #18 | WTF, Alcohol is a $70B Business in India? | Nikhil Kamath explores Gaps & Opportunities · Nikhil Kamath
Assertion Not checkable as stated
Suri: Alcohol prices between Gurgaon retail and Delhi duty-free barely differ
“Duty free also takes a percentage of your sales, which actually now from Gurgaon to duty free, there's not too much difference, at least from Gurgaon to a Delhi duty free.”
Shuchir Suri Jul 3, 2024 ▶ 2:55:36 Ep #18 | WTF, Alcohol is a $70B Business in India? | Nikhil Kamath explores Gaps & Opportunities · Nikhil Kamath
Assertion Supported
Suri: Delhi charges ₹12 lakh per brand as a liquor listing fee
“In Delhi, you have to pay per brand, which will be about 12 lakh rupees for vodka and gin.”
Shuchir Suri Jul 3, 2024 ▶ 1:14:51 Ep #18 | WTF, Alcohol is a $70B Business in India? | Nikhil Kamath explores Gaps & Opportunities · Nikhil Kamath
Assertion Partly supported
Suri: The listing fee to legally sell alcohol in Goa is ₹50,000
“You'll pay Rs. 50,000 rupees as your listing fees to legally sell your alcohol in Goa.”
Shuchir Suri Jul 3, 2024 ▶ 2:14:00 Ep #18 | WTF, Alcohol is a $70B Business in India? | Nikhil Kamath explores Gaps & Opportunities · Nikhil Kamath

Appearances (1)

EpisodeDateSpeaking time
Ep #18 | WTF, Alcohol is a $70B Business in India? | Nikhil Kamath explores Gaps & Opportu Jul 3, 2024 25m
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 60 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.