Suri: Wealthy Indians prefer an ₹8,000 Scotch over a ₹10,000 Indian whiskey
Shuchir Suri · Ep #18 | WTF, Alcohol is a $70B Business in India? | Nikhil Kamath explores Gaps & Opportunities · Nikhil Kamath · Jul 3, 2024 · at 2:40:05
Shuchir Suri (Founder, Food Talk India) discusses luxury consumer willingness to buy ultra-premium domestic liquor with Nikhil Kamath.
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“If there is an 8000 rupee scotch, and a 10,000 rupee Indian whiskey, that rich person will go for an 8000 rupee scotch.”
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