Shuchir Suri contrasts the cost of launching an alcohol brand in Goa versus the high listing fees in Delhi.
Assertion Not checkable as stated
Suri: Beer brands paid bartenders ₹20 per bottle cap to push sales
“In the beer industry, when I was running Jade, I remember this so clearly, people would pay the bartender outside of their job, you return caps to me, I'll give you 20 rupees a cap. For depletion. To make my distributor happy so he sells my product. So I'm bur…”
Opinion
Suri: Wealthy Indians prefer an ₹8,000 Scotch over a ₹10,000 Indian whiskey
“If there is an 8000 rupee scotch, and a 10,000 rupee Indian whiskey, that rich person will go for an 8000 rupee scotch.”
Prediction Not checkable as stated
Suri: Ready-to-drink alcohol will take off in India in 5-7 years
“Rum and tunics and RTDs. Radio drink beverages. That's about five to seven years from now, but I see that picking up.”
Opinion
Suri: Finding a willing distributor is the hardest hurdle for new alcobev brands
“Going from zero to one, the hardest thing for a newbie is to find a distributor. It's not as easy as you think it is. A lot of people don't want to take your brand.”
Assertion Supported
Suri: Alcohol brands cannot legally market their own event content online
“Legally event, alcohol brands in India, they cannot do their own events. They can do their own events, but they cannot market the content legally online post doing an event.”
Opinion
Suri: Significant market opportunity exists for Indian agave-based spirits
“And I believe there is space for a Gave based spirit in India. If There is enough money to educate people that, okay, yes, tequila is, has to be blue, weber, gawe from the region of tequila, from the region of five, six states. But there is a space for a gawe-…”