B2B Marketing
topic on 6 shows · 9 statements across 8 episodes
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9 statements about B2B Marketing, every show
Cabane: Marketing is splitting into human-touch events and AI agent optimization
“There's really two broad categories, things that are AI proof, right? The AI resilience. So that's going to be like social proof and influencers is going to be like some of the UGC stuff. A lot of that, the webinars, the in-person, the events, the dinners, all…”
Yardini: Enterprise Marketing Experience Proved Useless for B2C SaaS Growth
“None of the marketing expertise that I had working at large scale enterprise B to B companies was useful to what I was doing with my company.”
Staus: Indiscriminate budget cuts inflict delayed damage across years 2–4
“If you don't understand the causal linkage between the money that's, that you're spending and the value that you're getting back and how long it takes for you to get it back you can find yourself cutting today. Achieving goals today that cost you dearly in yea…”
Kracov: In-person dinners will always remain an evergreen B2B marketing play
“Like dinners will always be good. Meeting up in person, hanging out with your target audience, you know, spending an hour with them, drinking, drinking a little bit, you know, that builds really good relationships with people.”
Kracov: B2B startups skipping early marketing will stall past $10M ARR
“If you don't invest in marketing in the early days, you're going to stall out and it might not be at a million ARR. It might not be at two, but it's definitely going to happen as you get past 10 and 50 and so on and so forth.”
Dunford: Marketing personas are a waste of time except for the champion
“I think there's really only one persona that really, really matters in this. Which is the champion in the account, and we should be very thoughtful, and we should really have our arms around that persona. And then, later in the deal cycle, we need to figure ou…”
Top marketing talent chooses consumer over B2B due to larger budgets
“Because if you were good if you cared about marketing and you were really good, you would go into consumer because the budgets are much bigger and you get an opportunity to be much more Creative and come up with things like Superbowl advertising and all that.”
Kopp: B2B companies have no excuse for boring marketing
“Quit being so boring. Just because you're in B to B is not really a license to suck. You need to really up level your game and continue to get more and more creative with marketing.”
B2B marketing is Alan's hardest role to hire for in Europe
“I think for us right now, one of the hardest roles is B to B marketing, because we are both on SMBs and larger companies, and there are not that many companies that have really scaled very quickly on B to B for SMBs, for HRs in Europe, and we want people that …”