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B2B marketing

2 statements across 1 episodes · 2 bullish · 0 bearish · 1 people on the record · first statement Aug 10, 2023 by Alex Kracov · across every show →

Everything said about B2B marketing, oldest first

Aug 10, 2023 positive
Insight
Kracov: B2B startups skipping early marketing will stall past $10M ARR
“If you don't invest in marketing in the early days, you're going to stall out and it might not be at a million ARR. It might not be at two, but it's definitely going to happen as you get past 10 and 50 and so on and so forth.”
Alex Kracov Aug 10, 2023 ▶ 1:03:13 The Zero to One B2B marketing playbook | Alex Kracov (Lattice, Dock)
Aug 10, 2023 positive
Insight
Kracov: In-person dinners will always remain an evergreen B2B marketing play
“Like dinners will always be good. Meeting up in person, hanging out with your target audience, you know, spending an hour with them, drinking, drinking a little bit, you know, that builds really good relationships with people.”
Alex Kracov Aug 10, 2023 ▶ 29:26 The Zero to One B2B marketing playbook | Alex Kracov (Lattice, Dock)
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