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B2B marketing

2 statements across 2 episodes · 1 bullish · 0 bearish · 2 people on the record · first statement Feb 26, 2021 by Tim Kopp · across every show →

Everything said about B2B marketing, oldest first

Feb 26, 2021 positive
Insight
Kopp: B2B companies have no excuse for boring marketing
“Quit being so boring. Just because you're in B to B is not really a license to suck. You need to really up level your game and continue to get more and more creative with marketing.”
Tim Kopp Feb 26, 2021 ▶ 16:24 The Playbook to Boosting Net Retention (Quickly) with Terminus's CEO | SaaStr Software Community
Sep 10, 2025 neutral
Insight
Cabane: Marketing is splitting into human-touch events and AI agent optimization
“There's really two broad categories, things that are AI proof, right? The AI resilience. So that's going to be like social proof and influencers is going to be like some of the UGC stuff. A lot of that, the webinars, the in-person, the events, the dinners, all…”
Guillaume Cabane Sep 10, 2025 ▶ 11:19 Swapping Notes on the AI Revolution in Marketing with G2's CMO Sydney Sloan
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