B2B marketing
2 statements across 2 episodes · 0 bullish · 2 bearish · 2 people on the record · first statement Apr 3, 2020 by Jean-Charles Samoulian · across every show →
Everything said about B2B marketing, oldest first
Apr 3, 2020 negative
B2B marketing is Alan's hardest role to hire for in Europe
“I think for us right now, one of the hardest roles is B to B marketing, because we are both on SMBs and larger companies, and there are not that many companies that have really scaled very quickly on B to B for SMBs, for HRs in Europe, and we want people that …”
Aug 30, 2022 negative
Top marketing talent chooses consumer over B2B due to larger budgets
“Because if you were good if you cared about marketing and you were really good, you would go into consumer because the budgets are much bigger and you get an opportunity to be much more Creative and come up with things like Superbowl advertising and all that.”