B2B marketing
1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Jan 22, 2023 by April Dunford · across every show →
Everything said about B2B marketing, oldest first
Jan 22, 2023 negative
Dunford: Marketing personas are a waste of time except for the champion
“I think there's really only one persona that really, really matters in this. Which is the champion in the account, and we should be very thoughtful, and we should really have our arms around that persona. And then, later in the deal cycle, we need to figure ou…”