Audi

“Jaguar was always trying to compete head to head with BMW, Mercedes, and Audi. And bluntly put, because of the scale of those entities, it was always going to lose. Because if you're the kind of person who's happy to buy a BMW, an Audi, or a Mercedes, and you'…”

“So Techstars Berlin, they contacted us, and basically they're doing a program that is a vertical only for companies in the EV space, which is great, and it's in conjunction with an Audi accelerator. Now, here's the wrench in the gearbox. This is the only Techs…”

“Like, it is so much better than the stock system in Mercedes, BMW, Audi, everything except for Tesla. It's way better. It keeps you dead center in the lane.”

“If you're driving a Porsche or an Audi a few years from now, it will have Rivian computers in it. And those Rivian computers will be running Rivian software, but the way it drives the, what it looks like on the screen, internal combustion versus electric. Yeah…”

“For people like Volkswagen, they get one third of their sales in China. And I think it's similar ratio for BMW and the Audi and Benz.”

“There was a stat which says that the number of units that Audi and BMW thought they will sell in the whole year of 23, they sold in the first quarter itself.”

“At that time, Audi was a joke. Audi was not what it is now. Like, now you view Audi as a legitimate competitor to Mercedes and BMW. Back then, it was more like how, Saab would have been treated like it was a absolute second or third tier brand that no one coul…”

“And we developed from scratch with 18 engineers that we hire from GE, from Tesla, from Audi. We developed an automated gown dispenser.”

“I think what you're going to wind up having is companies like BMW and Audi are going to catch up. Tesla has kind of that one to two Your lead, and, I mean, you see it with companies, with a car like the i-eight coming out. I mean, other car companies are going…”