Advertising Industry
topic on 5 shows · 6 statements across 6 episodes
Innovators & Investors 
the Knowledge Project 
Top Founders 
How I Built This 
the a16z Podcast
6 statements about Advertising Industry, every show
Digital Advertising Accounted For Less Than 1% of Total Spend in 2007
“And those are days, I think years of between 2007 onwards when I was there as well, and digital wasn't still mainline. Right. It was still less than one percent of the ad dollar.”
Vaynerchuk: The ad world celebrates work that ignores business results
“You know, the ad world loves to clap and celebrate itself around work that isn't actually driving business results, which I've always found fascinating.”
Andreessen: a16z borrowed its operating model from talent agencies and advertising
“Like a lot of the ideas we have in our firm, we borrowed from other industries, and so we pulled ideas over from what had happened in the entertainment talent agency business, or in the advertising industry, or in other kinds of investment.”
Campaign spot execution will remain the largest source of ad revenue
“Well, most of the advertising, you know, the many billions of dollars, hundreds of billions of dollars in advertising revenue is basically tied to Campaigns and what we would call spot execution. So that's the largest and going to remain the largest, but the g…”
Ad industry focuses on inputs because output remains too difficult to measure
“We focus as an industry too much on the input rather than on the output. And one of the reasons is that we just have a struggle to measure output, and the better we become in measuring the output, the more we can actually attach re-numerations and compensation…”
Sutherland: Advertising used randomized trials decades before medical science adopted them
“The randomized control trial was being widely used in advertising in the Edwardian era, and it took medical science and until about 1947, before they reached the same point of sophistication as the advertising industry.”