advertising industry
2 statements across 2 episodes · 0 bullish · 1 bearish · 2 people on the record · first statement Jul 11, 2018 by Mark Grether · across every show →
Everything said about advertising industry, oldest first
Jul 11, 2018 negative
Ad industry focuses on inputs because output remains too difficult to measure
“We focus as an industry too much on the input rather than on the output. And one of the reasons is that we just have a struggle to measure output, and the better we become in measuring the output, the more we can actually attach re-numerations and compensation…”
Aug 29, 2018 neutral
Campaign spot execution will remain the largest source of ad revenue
“Well, most of the advertising, you know, the many billions of dollars, hundreds of billions of dollars in advertising revenue is basically tied to Campaigns and what we would call spot execution. So that's the largest and going to remain the largest, but the g…”