advertising industry
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement May 30, 2017 by Rory Sutherland · across every show →
Everything said about advertising industry, oldest first
May 30, 2017
Sutherland: Advertising used randomized trials decades before medical science adopted them
“The randomized control trial was being widely used in advertising in the Edwardian era, and it took medical science and until about 1947, before they reached the same point of sophistication as the advertising industry.”