Instagram, every mention
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tap a year for its mentions
every year anyone Harry Stebbings 714Alex Schultz 42Adam Mosseri 32Mike Krieger 30Kevin Weil 13Cliff Weitzman 13Jason Lemkin 10Kevin Systrom 9Richard Socher 8Jeremy Liew 8
Verbatim, from the transcripts: the passages where Instagram comes up
Mike Krieger, Instagram CoFounder & Anthropic CPO: Where Will Value Be Created in an AI World?|E1265 · 20VC with Harry Stebbings
- ▶ 30:11 Mike Krieger I think it's a good, interesting question is like whether Lama, is the quality of Lama due to the fact that they can, I don't know if they've said that they do, but they clearly can train on, on Instagram and Facebook and et cetera data.
- ▶ 32:18 Mike Krieger Um, you know, it's, um, and we saw Instagram was blocked in China fairly early. 2 times in the scene
- ▶ 38:30 Mike Krieger Like it's, you know, by Instagram year two standards, very large, but by, you know, large SAS company, very small, we're somewhere in between all of those.
- ▶ 48:07 Mike Krieger It's why I'm really bullish on at least startups being able to explore the space because, you know, I remember this from my, both Instagram and artifact days, like when it's just a couple of you, like alignment is a coffee conversation in…
- ▶ 51:17 Mike Krieger That's how I think about those two, but it's a new problem on Instagram.
- ▶ 53:34 Mike Krieger And I think that they, um, we had an Instagram principle that was do the simple thing first.
George Bonaci, VP of Growth @Ramp: How Ramp Became the Fastest Growing SaaS Company Ever |E1264 · 20VC with Harry Stebbings
- ▶ 12:26 Harry Stebbings And what I mean by that is someone's really been working hard on the YouTube, the Instagram, the SEO, and you say, George,
Solly Solomou, Founder & CEO @ LADbible Group: From Penniless Shop Offices to Public Company | E1259 · 20VC with Harry Stebbings
- ▶ 24:34 Solly Solomou Facebook, Instagram, TikTok, Snapchat, YouTube, and the emergence of these platforms over time. 2 times in the scene
- ▶ 42:43 Solly Solomou And whether that's for the audience who are our customers or a client who are our customers, we have over five hundred million followers now across Facebook, Instagram, Snapchat, YouTube.
- ▶ 1:08:15 Harry Stebbings If you go on my TikTok, Instagram, you name it, there's protein recipes, there's inspirational talks from Tony Robbins, and Alain de Botton, and great thinkers, uh, there's baby videos, I think baby videos are hilarious. 2 times in the scene
Nabeel Hyatt, GP @ Spark Capital: To Win in AI, Investors Need to Change Their Approach | E1255 · 20VC with Harry Stebbings
- ▶ 45:33 Nabeel Hyatt It's when the behavior has changed slightly, and so the good example of this is in the mobile era is Instagram,
Victor Riparbelli, CEO @Synthesia: OpenAI vs Anthropic vs X.ai - Who Wins and Why | E1246 · 20VC with Harry Stebbings
- ▶ 50:13 Victor Riparbelli Like, most pictures on Instagram have been, like, touched up in some way, shape, or form.
Mikey Shulman, CEO @Suno: The Future of Music, What is Gonna Happen? | E1244 · 20VC with Harry Stebbings
- ▶ 45:07 Mikey Shulman Or, or the long tail of Instagram? 3 times in the scene
- ▶ 59:33 unnamed speaker Doing music, and right now, not enough people can actually make a living doing music, and I think about Instagram, or I think about photography pre and post Instagram, very few people made a living doing photography, and now a lot more… 2 times in the scene
Guillaume Moubeche, lempire Founder: Bootsrapping to $30M ARR Through Content & Brand | E1238 · 20VC with Harry Stebbings
- ▶ 46:04 Guillaume Moubeche And, uh, and then, you know, you can do it like, uh, on a reel or a TikTok and see whether or not it's working well.
- ▶ 53:49 Guillaume Moubeche And I, I see like, um, I got discouraged several times, um, on Instagram reels, like where I stopped eventually, et cetera, like in the early days, and I shouldn't.
George Arison, Grindr CEO: How Grindr Built a Free Flow Cash Machine | E1234 · 20VC with Harry Stebbings
- ▶ 35:33 George Arison Because people are using Grindr for dating, yes, but they're also using Grindr for all these other social experiences that are more akin to a Pinterest or a Instagram than, uh, than a dating product.
Jason Citron, Co-Founder/CEO @Discord: The Untold Story Behind Scaling to 200M Users | E1230 · 20VC with Harry Stebbings
- ▶ 30:17 Harry Stebbings The reason you sell is because you believe there's more strategic benefit to be had from the acquirer and what it does to your position as a company, say Instagram with Facebook, say YouTube with Google.
Alain De Botton: Why Status is Making You Miserable & Why Parents Want Their Kids to Fail · 20VC with Harry Stebbings
- ▶ 1:08:15 Harry Stebbings Because if you actually go to my Instagram, it's,
Raman Malik: Inside Perplexity’s Growth Machine: What Worked, What Did Not Work | E1226 · 20VC with Harry Stebbings
- ▶ 29:28 Harry Stebbings Uh, so, I, I, Arvind also said, uh, usual growth PMs would ask for marketing budgets that slam ads on TikTok and Instagram.
- ▶ 41:48 Raman Malik Facebook and Instagram are really expensive.
- ▶ 54:25 Raman Malik I mean, I think especially with all the latest Apple changes, I don't know how anyone is going to make Instagram or Facebook ads efficiently work at scale as like a core growth channel.
Markus Villig, Founder @Bolt: The Most Insane Story in Startups & The Future of Self-Driving| E1225 · 20VC with Harry Stebbings
- ▶ 24:06 Markus Villig And for us, generally, the most effective turned out to be Instagram and Facebook ads.
Matt Grimm, Co-Founder @Anduril: How a Trump Administration Changes the Defence Industry | E1224 · 20VC with Harry Stebbings
- ▶ 1:31:17 Matt Grimm Can you get Instagram in China? 2 times in the scene
Vlad Tenev, Co-Founder & CEO @Robinhood: The GameStop Saga & The Future of AI | E1222 · 20VC with Harry Stebbings
- ▶ 15:05 Vlad Tenev You're the number one app in the app store ahead of Instagram and TikTok.
Karri Saarinen: How to Grow Capital Efficiently in a World of BS Growth | E1221 · 20VC with Harry Stebbings
- ▶ 42:09 Karri Saarinen It's, it's like all that viral products on Instagram or something, like, I think usually there is some quality aspect to them that people get interested about.
Daniel Khachab: "We Are in the Middle of a Cold War for AI Talent" | E1220 · 20VC with Harry Stebbings
- ▶ 47:53 Daniel Khachab So when you're at work, I expect you to be a hundred percent here, like not on Instagram, not with your head somewhere else, but like a hundred percent present with all of your intensity.
- ▶ 1:02:43 Daniel Khachab A company with a social media account, it's not, it won't become a social media company, it's just a requirement of an Instagram account just to hold the status quo of a company, and we, companies that automate the process of AI, we don't…
Antoine Le Nel, CGO @Revolut: How Revolut Launch and Grow Products & Why CAC is a BS Metric | E1216 · 20VC with Harry Stebbings
- ▶ 25:04 Antoine Le Nel And you may have some channels, you know, I don't know, like, for example, TikTok and so on, where you, I mean, the, the, maybe the, the cohorts you get from there are not as good as what you can get, for example, from Instagram or other…
Zach Perret: Why ‘Founder Mode’ is the Most Dangerous Blog Post for Founders | E1215 · 20VC with Harry Stebbings
- ▶ 32:26 Harry Stebbings Like, Instagram and Facebook. 2 times in the scene
Jeff Wang: Sequoia Capital's $9BN Global Equities Fund on The Future for NVIDIA, Google & Meta|E1212 · 20VC with Harry Stebbings
- ▶ 42:59 Jeff Wang And so your ability to productize and roll out AI features and functionality to Instagram users very seamlessly is incredibly powerful. 5 times in the scene
- ▶ 1:13:51 Jeff Wang If my career had taken different turns, if I was building product at say Instagram or Apple and just making things that touch billions of people, I think that would be also a lot of fun.
Eric Vishria: Where is the Value in AI - Chips, Models or Apps? | E1206 · 20VC with Harry Stebbings
- ▶ 40:09 Eric Vishria Um, like that's when we did the series A's and like Instagram, Snapchat, um, Uber. 2 times in the scene
Phil Carter: Growth Loops, CAC + LTV Benchmarks, Pricing, Discounts, Paywalls... | E1204 · 20VC with Harry Stebbings
- ▶ 24:34 Phil Carter Uh, in many cases on channels like Facebook and Instagram.
- ▶ 29:43 Phil Carter It's fine to run some paid ad experiments on the margins, just to sort of test the waters and figure out, okay, is, is Facebook, Instagram, TikTok,
- ▶ 1:20:00 Phil Carter Because these coaches, many of the coaches on Ladder are, um, influencers, so they already have a following on channels like Tik Tok and Instagram, and they can build this really compelling, um, very authentic content organically on Tik…
Mike Hudack: How Facebook, Monzo and Deliveroo Build Great Products | E1201 · 20VC with Harry Stebbings
- ▶ 55:59 Mike Hudack You're helping entrepreneurs, and you know, hey, what's the last thing that you bought off of a Facebook ad or an Instagram ad, which was actually kind of cool?
Sean Rad: Lessons Scaling Tinder to the Fastest Growing Consumer Social App in History | E1199 · 20VC with Harry Stebbings
Arvind Narayanan: AI Scaling Myths, The Core Bottlenecks in AI Today & The Future of Models | E1195 · 20VC with Harry Stebbings
- ▶ 26:16 Harry Stebbings You know, the obvious there's Amazon, there's Google, and then for Facebook, there's obviously Instagram and Newsfeed.
Imran Khan: Why the IPO Market is Not Closed & Lessons From Taking Snap & Alibaba Public | E1194 · 20VC with Harry Stebbings
- ▶ 45:25 Harry Stebbings Zark has a cash cow in, you know, Instagram and newsfeed, which is not a cloud-based cash cow.
Dax Dasilva: $900M ARR at $2.6BN Market Cap?! Lightspeed, The Most Undervalued Public Company |E1188 · 20VC with Harry Stebbings
- ▶ 38:23 Dax Dasilva Um, and I feel like there is this whole thing of Instagram influencers and, and, uh, um, but I want people, I want action, right? 2 times in the scene
David Cahn: Why Servers, Steel and Power Are the Pillars Powering the Future of AI | E1186 · 20VC with Harry Stebbings
- ▶ 24:15 David Cahn So Facebook has a cash machine called Instagram.
- ▶ 51:48 David Cahn You see Roloff, you invested in YouTube and Instagram, right?
- ▶ 54:54 David Cahn You're sitting next to people who did these incredible investments, DoorDash, Instagram,
- ▶ 1:06:32 David Cahn I hope that I can imbibe a lot of information from people and I'm going to work hard every day because every day I know every founder I meet, this could be the company that is the, the, my YouTube, my Instagram, my Airbnb, my DoorDash.
- ▶ 1:11:52 David Cahn Is this going to be Instagram?
Cameron Adams: How Canva Builds Products: Lessons Learned, What Works? What Flopped? | E1179 · 20VC with Harry Stebbings
- ▶ 30:30 Cameron Adams Like Pinterest, Instagram had come out.
Andrew Bialecki: Is Klaviyo the Most Under-Priced Public Company? | E1170 · 20VC with Harry Stebbings
- ▶ 13:02 Harry Stebbings But then when you think about, uh, you know, a billboard, for example, where you've got to put one on it or, you know, an advert online, whether it's, you know, a Google ad or an Instagram ad or whatever it is, you've got to choose with…
Val Scholz: How Revolut Acquired Their First 10M Users: Tips, Tactics & Strategies | E1168 · 20VC with Harry Stebbings
- ▶ 24:02 Val Scholz I think, you know, the difference is like, if you look at really like companies that really nailed product market fit, whether it's like OpenAI with ChatGDP, WhatsApp, Instagram, Facebook, um, they had very early proper product market fit.
Michael Eisenberg: How China Could Overtake the US in the AI Race | E1167 · 20VC with Harry Stebbings
- ▶ 56:38 Michael Eisenberg I was concerned about younger people being too absorbed in TikTok and Instagram, and watching what happened in Israel over the last 12 months, and how the younger people went out to fight for what mattered, fight for their brothers and…
Danny Rimer: The Biggest Lessons from Missing Snap, Airbnb, Spotify and Facebook | E1166 · 20VC with Harry Stebbings
- ▶ 52:17 Danny Rimer Was a billion dollars because Instagram sold to Facebook for a billion dollars.
Aravind Srinivas:Will Foundation Models Commoditise & Diminishing Returns in Model Performance|E1161 · 20VC with Harry Stebbings
- ▶ 37:54 unnamed speaker And, and, and, and, uh, Instagram does ads in that format. 2 times in the scene
- ▶ 57:01 Aravind Srinivas Same thing with Instagram.
Mike Schroepfer: Former Meta CTO on "Why The Best Leaders are Like Music Conductors" | E1158 · 20VC with Harry Stebbings
- ▶ 10:29 Mike Schroepfer We had gone through several acquisitions, including, you know, the Oculus VR acquisition, Instagram. 2 times in the scene
Aaron Levie: How the Business Model of SaaS Changes Forever & Startups vs Incumbents:Who Wins?|E1155 · 20VC with Harry Stebbings
- ▶ 24:09 Aaron Levie Like when Facebook needed to get into mobile other than Instagram, they basically could go, could get into every mobile category that they needed to, um, when they chose to do that.
Jiaona Zhang: Why All Product Teams Should Have a Scorecard & How to Use It | E1154 · 20VC with Harry Stebbings
- ▶ 52:22 Jiaona Zhang If we get to a world where it's like, hey, there is repeat usage, like, like, creators are actively, like, there's no more, like, go from your Instagram to your link tree to your LTK or to your Shopify.
Tom Blomfield: Do the Best All Raise Pre-Demo Day & YC's Fundraising Advice to Startups | E 1152 · 20VC with Harry Stebbings
- ▶ 27:31 Tom Blomfield The partners are specific, and then we have our own speakers, so, um, one night a week will be your group event, and you'll get someone like Brian Chesky, or Paul Graham, or we had Kevin's sister on the Instagram founder come and talk to…
Sarah Tavel: Will Foundation Models Be Commoditised? | E1149 · 20VC with Harry Stebbings
- ▶ 8:06 Sarah Tavel Well, I think part of, you have to contextualize that desire of the authenticity, which I totally agree with, with the countervailing current, which is TikTok being, you know, a black hole for people's minutes, you know, Instagram, like…
Vickie Peng: Why the Best Product People Actually Build Less Product? | E1141 · 20VC with Harry Stebbings
- ▶ 4:09 Vickie Peng Somehow, you know, I was actually reflecting on my career, uh, prior to this conversation, Harry, and I realized that I somehow ended up in situations where I own the side hustle and like my whole challenge is actually, at Polyvore it was…
- ▶ 11:56 Harry Stebbings but I, I want to move to the final segment really being Instagram in terms of the operating career. 3 times in the scene
- ▶ 24:55 Vickie Peng I think I actually fell into the trap early on when I was at Instagram, um, adopting the mindset of, I kind of, like, failed one of the first tests, I would say, which is to build the product for the customer. 2 times in the scene
Billy Hult: 27 Years of Compounding Growth Leading to the Market Leader with $1.4BN in Revenue|E1134 · 20VC with Harry Stebbings
- ▶ 38:18 Billy Hult You know, you're going to blow up my Instagram account with this one.
Chandra Narayanan: Top 5 Lessons from Leading Analytics at Facebook | E1126 · 20VC with Harry Stebbings
- ▶ 23:52 Chandra Narayanan Largely because, I mean, for example, when Instagram came along, uh, to Facebook, we still had the MEU as our goal.
Sami Inkinen: "Why the Two Weeks Following Our IPO Were the Worst of my Life" | E1120 · 20VC with Harry Stebbings
- ▶ 5:02 Sami Inkinen So you're not exposed to, at least at the time, and you know, we didn't have Instagram at the time.
Scott Williamson: Hiring the Best Product People in Five Steps, Why the Best PMs are Writers | E1118 · 20VC with Harry Stebbings
- ▶ 33:32 Harry Stebbings It's very clear when someone says, well, on Instagram, I caused a 38% uplift in conversion.
Martin Gontovnikas (Gonto): The Biggest Mistakes Startups Make When Scaling into Enterprises | E1115 · 20VC with Harry Stebbings
- ▶ 8:33 Martin Gontovnikas (Gonto) If you're Instagram and you have hundreds of millions of users, you can test anything because I actually have a friend that works there.
Erik Allebest: Scaling to $100M Revenue, 150M Members and 700 People, All with No Vc Funding | E1113 · 20VC with Harry Stebbings
- ▶ 33:47 Erik Allebest Completely driven off of short forms, whether it's YouTube shorts, Instagram, you know, uh, stuff or reels or, you know, TikTok.
- ▶ 33:47 Erik Allebest Completely driven off of short forms, whether it's YouTube shorts, Instagram, you know, uh, stuff or reels or, you know, TikTok.
Zaria Parvez: How Duolingo Scaled to 8M TikTok Followers & How to Create Viral Content | E1105 · 20VC with Harry Stebbings
- ▶ 17:14 Harry Stebbings Is that including, like, what's happening on Instagram, or what's happening on Facebook, or TikTok, or is it just channel by channel? 2 times in the scene
- ▶ 17:38 Zaria Parvez Um, but right now we're focusing a lot on TikTok reels and shorts. 6 times in the scene
- ▶ 22:40 Harry Stebbings We had Instagram Reels and we had TikTok.
- ▶ 32:36 Harry Stebbings We do four posts a day across channels, Instagram reels, YouTube shorts, TikTok, they're each individually customized.
- ▶ 53:55 Harry Stebbings Do you measure the impact that has on Instagram following or YouTube?
Dave Powers: The Meteoric Rise of Hoka Running | E1098 · 20VC with Harry Stebbings
- ▶ 52:52 Dave Powers If your brand and your product is interesting for a moment because you saw it on Instagram feed and you clicked through and you bought it, and then you kind of forget about it or you weren't as excited when you got it at home, then it's…
Peter Lacaillade: Why Now is the Best Time to Invest in Emerging Managers | E1096 · 20VC with Harry Stebbings
- ▶ 1:20:45 Harry Stebbings That would be some fantastic Instagram stories.
Sanjit Biswas: Samsara's $18BN Market Cap & $1BN in ARR in 8 Years | E1092 · 20VC with Harry Stebbings
- ▶ 25:50 Sanjit Biswas Yeah, this is, it's, you know, sort of like Instagram, right?
- ▶ 27:44 Sanjit Biswas Like they're using smartphones, they're, you know, on Instagram or Facebook or whatever.
Tooey Courtemanche: From Construction Worker to Billionaire CEO | E1090 · 20VC with Harry Stebbings
- ▶ 41:30 Harry Stebbings I think there's a lot of perception and reality or kind of Instagram and reality. 3 times in the scene
Guillaume Cabane: Why Your First Growth Hire Should Be a Former Founder | E1088 · 20VC with Harry Stebbings
- ▶ 33:22 Guillaume Cabane Merchants sell, you know, these days a lot, of course, on TikTok, but also on Instagram. 4 times in the scene
Des Traynor: How to Survive and Thrive in a World of OpenAI | E1082 · 20VC with Harry Stebbings
- ▶ 48:32 Des Traynor I don't know how Facebook think about this at all, but what I would say is like Facebook have to look at their actual business, which is like Instagram and WhatsApp and it's like, you know, Facebook itself 2 times in the scene
Danny Cohen: From Leading the BBC to Leading Venture Capitalist |E1079 · 20VC with Harry Stebbings
- ▶ 10:29 Danny Cohen It's a rabbit hole and it's fun, but it's an incredible, has an incredible ability, both that and Instagram Reel to suck up time.
- ▶ 14:43 Danny Cohen I think in that story, there was probably something to click on, which was probably the Instagram clip of her, you know, Taylor Swift laughing at the game or whatever, uh, surrounded by some other celebrities.
Roundtable #5 with Jack Altman, Auren Hoffman, Jason Lemkin, Harry Stebbings | E1077 · 20VC with Harry Stebbings
- ▶ 40:20 Auren Hoffman Because they're on, doing other things, and they're on Instagram, and they're not, they're not as engaged, and either they're not inspired by the company, there could be a lot of reasons, uh, why, but they're just not engaged, they're…
David Meyer: Why You Should Hire People Who Aren’t In Product Already | E1076 · 20VC with Harry Stebbings
- ▶ 4:53 Harry Stebbings Oh, I'm sure it was said with a wonderful quote image on Instagram.
Matthieu Rouif: The Story of PhotoRoom, Is This YC’s Most Capital Efficient Company? | E1074 · 20VC with Harry Stebbings
- ▶ 27:55 Matthieu Rouif You want with the new smartphone, you want to create Instagram.
Matthew Prince: The Two Biggest Mistakes Every Founder Makes | E1072 · 20VC with Harry Stebbings
- ▶ 9:26 Matthew Prince And, and out today, it seems like he's optimizing his life for Instagram, which is weird.
Guillermo Rauch: Why Great Companies are Defined by How Many Things They Say No To | E1069 · 20VC with Harry Stebbings
- ▶ 41:21 Harry Stebbings You'll say, I want, uh, this CAC to LTV across Facebook, Instagram, and Twitter.
- ▶ 43:38 Guillermo Rauch If you say to the AI, please help me make an advertising that's going to be deployed onto X in, in meta and Instagram or Facebook and Instagram, it'll have to give you some UI as feedback of what's proposing back to you.
Miles Grimshaw: The 5 Pillars of Venture Capital & Why Co-Pilot is an Incumbent Strategy | E1061 · 20VC with Harry Stebbings
- ▶ 1:03:50 Miles Grimshaw And so you get Uber, sorry, you get Snapchat and Instagram on the,
20VC: The Biggest AI Leaders on What Matters More; Model Size or Data Size & Where Does The Value in AI Accrue; to Startups or to Incumbents
- ▶ 11:33 Richard Socher So concretely, you know, you could think about Instagram, right? 2 times in the scene
Suchit Dash: Scaling Dubsmash to 43M Users, Battling TikTok & Joining Reddit | E1060 · 20VC with Harry Stebbings
- ▶ 24:01 Suchit Dash We had all these different ideas, but it was really the sort of Eureka moment happened one day, just sitting on a couch, browsing on Instagram and seeing one video. 3 times in the scene
- ▶ 32:32 Suchit Dash To ultimately reward those who have already been successful on Instagram.
- ▶ 35:55 Harry Stebbings Do you think threads will be successful? 7 times in the scene
- ▶ 37:21 Suchit Dash Like we would, let's call it tacitly, maybe competed against the American competitors like snap and Instagram and others, but it was a game of retention and organic growth.
- ▶ 46:57 Suchit Dash It would be one thing if one American competitor were jumping in like just Instagram. 2 times in the scene
- ▶ 53:18 Harry Stebbings I do want to touch on one final aspect before we do a quick fire, which is obviously now, you know, with video such a cool part of your role with Reddit, I had Adam at Instagram on the show, and he said something very specific about video…
Howie Liu: Decoding Airtable's $11B Valuation; The Impending AI Revolution in Enterprise | E1053 · 20VC with Harry Stebbings
Richard Socher: The 3 Biggest Barriers to Building AGI; AI Startups vs Incumbents | E1050 · 20VC with Harry Stebbings
- ▶ 20:09 Richard Socher So concretely, uh, you know, you could think about Instagram, right? 3 times in the scene
Brian Balfour: Startup Growth Secrets from HubSpot; Distribution Stratagies; Impact of AI | E1049 · 20VC with Harry Stebbings
- ▶ 1:03:26 Harry Stebbings On Instagram, I like Audi, I like Chanel, I like visually aesthetic, inspiring, 4 times in the scene
Tim Urban: How "Wait But Why" Grew to 600k Readers; AI's Revolutionary Impact on Media | E1048 · 20VC with Harry Stebbings
- ▶ 43:21 Harry Stebbings You need Instagram shorts, you need, sorry, you need YouTube shorts, you need Instagram reels, you need TikToks, you need podcast episodes, you need blog posts, you need Twitter threads, you need to be everywhere because attention is… 2 times in the scene