Danny Rimer

Partner, Index Ventures · 2 appearances on the record.

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investoranalyst@dannyrimer ↗LinkedIn ↗indexventures.com ↗Wikipedia ↗

Danny Rimer joined Index Ventures in 2002 and established the firm's London and San Francisco offices. He has led early and landmark investments in companies such as Figma, Discord, Dropbox, Etsy, and Glossier.

85statements → 15claims → 7claims resolved → 86%fully supported → 4/5average certainty → 2.27/5average debate potential → 4.0/5argument clarity · the sources → 64said about them ↓

6 supported 1 partly supported 0 contradicted 2 not yet assessed 6 not checkable as stated how the 15 claims stand · each chip opens the sources

3 predictions · 12 assertions · 13 opinions · 32 insights · 23 disclosures · 2 what ifs · every statement was checked. The predictions and assertions are the 15 claims: statements the public record can support or contradict. 7 are resolved, 2 are not yet assessed, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Danny argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Danny Rimer: London maintained pre-Brexit levels of entrepreneurial dynamism
“London has continued to maintain a real, basically an equivalent dynamism of entrepreneurialism as it did pre-Brexit, which is a total shock to me, but it's absolutely true.”
Danny Rimer Jun 17, 2024 ▶ 1:09:05 Danny Rimer: The Biggest Lessons from Missing Snap, Airbnb, Spotify and Facebook | E1166 · 20VC with Harry Stebbings

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
100% certainty 3
83% certainty 4
100% certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

Argument clarity: do they answer the question? how? →

4.0 / 5 directness 4 · coherence 4.2 · precision 3.8 · compression 3.6

redirected or did not address 5 of 25 assessed questions (20%). Watch them ▸

This is a score against a rubric. It is not a rank. Every host question → answer exchange is scored with names hidden on directness, coherence, precision and compression, 1–5 each, on meaning alone: disfluencies are ignored, and only raw unedited episodes count. This is the score that measures thought. Every scored exchange, scores shown → · The rubric and its checks →

How they sound: speaking style how? →

224 words/min while actually speaking · 12.5 um and uh per 1k words · 17.6 false starts per 1k · 37.4% of pauses land inside a clause

Measured by listening to the audio itself: 10,811 words across 1 episode of raw-level tape, transcribed verbatim with every um and uh kept, each one attributed only where the alignment onto our timed stream is unambiguous. These are measurements of speaking style. We do not rank them: across this corpus, fluency and argument quality are nearly uncorrelated (ρ≈0.2), and smooth talking does not signal clear thinking. How it's measured →

Everything Danny Rimer said on 20VC that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Danny Rimer: TAM and market size are noise in startup investing
“One of our tenants is definitely that market size TAM is noise.”
Danny Rimer Jun 17, 2024 ▶ 0:07 Danny Rimer: The Biggest Lessons from Missing Snap, Airbnb, Spotify and Facebook | E1166 · 20VC with Harry Stebbings
Opinion
Danny Rimer: Index Ventures portfolio company Joost was a 'shit show'
“Being an investor in Juiced, which was a shit show”
Danny Rimer Jun 17, 2024 ▶ 15:51 Danny Rimer: The Biggest Lessons from Missing Snap, Airbnb, Spotify and Facebook | E1166 · 20VC with Harry Stebbings
Opinion
Danny Rimer: Sector, impact, and geographic funds compromise on investment quality
“I'm not a huge fan of sector funds because I think that with sectors, you're not looking for the best companies. You're looking for the best company in that sector. I'm not a fan of impact funds because you're rationalizing A mediocre investment because you're…”
Danny Rimer Jun 17, 2024 ▶ 29:29 Danny Rimer: The Biggest Lessons from Missing Snap, Airbnb, Spotify and Facebook | E1166 · 20VC with Harry Stebbings
Insight
Danny Rimer: Investors should abandon theses to back extraordinary founders
“If the person's extraordinary, throw all theses out the window and just back the founder.”
Danny Rimer Jun 17, 2024 ▶ 0:03 Danny Rimer: The Biggest Lessons from Missing Snap, Airbnb, Spotify and Facebook | E1166 · 20VC with Harry Stebbings
Insight
Danny Rimer: Great companies can go public in any market environment
“I do believe that the best companies at that stage when they are ready to go public can go public in any market.”
Danny Rimer Jun 17, 2024 ▶ 24:57 Danny Rimer: The Biggest Lessons from Missing Snap, Airbnb, Spotify and Facebook | E1166 · 20VC with Harry Stebbings
Assertion Not checkable as stated
Index Ventures' best investments have always been unanimous
“Our best decisions, our best investments have always been unanimous, which has a lot to do with the dynamic of the partnership being so varied and diverse in terms of who we are and how we approach things.”
Danny Rimer Jun 17, 2024 ▶ 8:40 Danny Rimer: The Biggest Lessons from Missing Snap, Airbnb, Spotify and Facebook | E1166 · 20VC with Harry Stebbings
Insight
Danny Rimer: VC signaling risk is largely a thing of the past
“I think there's so much money sloshing around and so many folks have so many different funds that signal risk is, is more of the past. I mean, if you look at the continuum of entrepreneurial power versus investor power over the last couple of decades, It's onl…”
Danny Rimer Jun 17, 2024 ▶ 28:29 Danny Rimer: The Biggest Lessons from Missing Snap, Airbnb, Spotify and Facebook | E1166 · 20VC with Harry Stebbings
Prediction Not checkable as stated
Danny Rimer: Future VC will split into aggregators and artisans
“I mean, of course, we're trying to wedge ourselves in between, right? That's the plan, but I agree with you. I think there will be asset aggregators and artisans, and what we're trying to be, what we talk about internally, is scaled artisans.”
Danny Rimer Jun 17, 2024 ▶ 31:53 Danny Rimer: The Biggest Lessons from Missing Snap, Airbnb, Spotify and Facebook | E1166 · 20VC with Harry Stebbings
Assertion Not checkable as stated
Index limits lead partners to one vote on exit decisions
“I mean, in our winners, it's a question of, first of all, just being disciplined about when to exit, and making sure that we are not sort of falling into the trap of thinking that because they've been successful, they will naturally be more successful over tim…”
Danny Rimer Jun 17, 2024 ▶ 39:34 Danny Rimer: The Biggest Lessons from Missing Snap, Airbnb, Spotify and Facebook | E1166 · 20VC with Harry Stebbings
Disclosure
Index Ventures avoided crypto because no partner found conviction
“We were trying to squint and figure out who was going to be the champion and was going to lead us to the promised land of being excited about crypto, and none of us could do it.”
Danny Rimer Jun 17, 2024 ▶ 1:07:05 Danny Rimer: The Biggest Lessons from Missing Snap, Airbnb, Spotify and Facebook | E1166 · 20VC with Harry Stebbings
Assertion Supported
Danny Rimer: London maintained pre-Brexit levels of entrepreneurial dynamism
“London has continued to maintain a real, basically an equivalent dynamism of entrepreneurialism as it did pre-Brexit, which is a total shock to me, but it's absolutely true.”
Danny Rimer Jun 17, 2024 ▶ 1:09:05 Danny Rimer: The Biggest Lessons from Missing Snap, Airbnb, Spotify and Facebook | E1166 · 20VC with Harry Stebbings
Prediction Not checkable as stated
Index Ventures will not significantly expand fund sizes over ten years
“First of all, that the partnership is not much bigger than it is today, that our funds are not much bigger than it is today, but that our returns have only gotten better”
Danny Rimer Jun 17, 2024 ▶ 1:22:25 Danny Rimer: The Biggest Lessons from Missing Snap, Airbnb, Spotify and Facebook | E1166 · 20VC with Harry Stebbings
Disclosure
Danny Rimer Cares Least About Valuation and Initial Market Size
“So if my partners were around the table, they'd probably tell you that I'm probably the partner who cares least about price, that if I think that the entrepreneur and the opportunity is large enough, I just want to be an investor in that company, and that I'm …”
Danny Rimer Dec 3, 2018 ▶ 29:37 20VC: Index's Danny Rimer on His Biggest Lessons On Price, Ownership, Board Dynamics & Building Consumer Businesses from Backing The Likes of King, Skype, Farfetch, Glossier and more...
What-if
Danny Rimer: Nasty Gal Could Have Succeeded With Co-Investor Board Support
“And I often think that what I should have done was share the workload with Someone else who's super competent and who would have been really helpful in the journey, because there were a lot of reasons why nasty gal could have been a phenomenal investment, but …”
Danny Rimer Dec 3, 2018 ▶ 33:04 20VC: Index's Danny Rimer on His Biggest Lessons On Price, Ownership, Board Dynamics & Building Consumer Businesses from Backing The Likes of King, Skype, Farfetch, Glossier and more...
Insight
Danny Rimer: Decisions must never be revisited or debated once made
“Your job is to make a decision. That's the concept of seeing a snake and killing it. You make a decision. The most important one is don't revisit that decision. Once you've made that decision, once you have commit, you're all in. You're not gonna, it's not up …”
Danny Rimer Jun 17, 2024 ▶ 6:42 Danny Rimer: The Biggest Lessons from Missing Snap, Airbnb, Spotify and Facebook | E1166 · 20VC with Harry Stebbings
Disclosure
Index Ventures missed investing in Spotify, Snap, Airbnb, and LinkedIn
“One is Spotify, another one is Snap, another one's Airbnb, another one's LinkedIn. Those are the four that we had real opportunity in some fashion or another to manufacture the opportunity for Index to be in the round, and we failed for different reasons.”
Danny Rimer Jun 17, 2024 ▶ 10:39 Danny Rimer: The Biggest Lessons from Missing Snap, Airbnb, Spotify and Facebook | E1166 · 20VC with Harry Stebbings
Disclosure
Index misjudged Airbnb by focusing on hotel cannibalization over market creation
“When one of the big lessons on Airbnb was when we were evaluating it, we were thinking, how many hotel rooms is Airbnb going to cannibalize? Rather than thinking, actually, Airbnb is going to create an entirely new market, an entirely, entirely new amount of i…”
Danny Rimer Jun 17, 2024 ▶ 18:43 Danny Rimer: The Biggest Lessons from Missing Snap, Airbnb, Spotify and Facebook | E1166 · 20VC with Harry Stebbings
Opinion
Danny Rimer: Languishing SaaS companies suffer from poor execution, not markets
“And the ones that are languishing Probably is more a reflection of execution and product market fit at this point rather than rather than the fact that they're languishing for other reasons.”
Danny Rimer Jun 17, 2024 ▶ 22:42 Danny Rimer: The Biggest Lessons from Missing Snap, Airbnb, Spotify and Facebook | E1166 · 20VC with Harry Stebbings
Disclosure
Danny Rimer: Not doubling down on Nvidia was a big mistake
“Clearly, I mean, I invested in NVIDIA. I should have doubled down a lot more when I did a couple of years ago. That, that was a big mistake.”
Danny Rimer Jun 17, 2024 ▶ 23:36 Danny Rimer: The Biggest Lessons from Missing Snap, Airbnb, Spotify and Facebook | E1166 · 20VC with Harry Stebbings
Insight
Danny Rimer: Larger VC funds delay carry and shift focus to fees
“We've always been focused on getting to carry as soon as possible. And the larger the funds, the longer it will take and the more attractive the management fee is.”
Danny Rimer Jun 17, 2024 ▶ 31:05 Danny Rimer: The Biggest Lessons from Missing Snap, Airbnb, Spotify and Facebook | E1166 · 20VC with Harry Stebbings
Opinion
Danny Rimer: Rolex is a much better business than Apple
“Rolex actually sells more from a profit standpoint. Rolex and used Rolexes are a much better business than Apple.”
Danny Rimer Jun 17, 2024 ▶ 32:29 Danny Rimer: The Biggest Lessons from Missing Snap, Airbnb, Spotify and Facebook | E1166 · 20VC with Harry Stebbings
Insight
Danny Rimer: Apple and Airbnb are rare exceptions in product-driven marketing
“Most companies that have been successful, be they enterprise or consumer in the tech space, The marketing has been a byproduct of a great product or service. Really, the exception to the rule would be Apple, and probably Airbnb, and I'm, and I scratch my head …”
Danny Rimer Jun 17, 2024 ▶ 34:07 Danny Rimer: The Biggest Lessons from Missing Snap, Airbnb, Spotify and Facebook | E1166 · 20VC with Harry Stebbings
Opinion
Danny Rimer: Almost no Index Ventures portfolio companies have mainstream brands
“Very few of our companies across the portfolio, and we have a pretty significant portfolio, and we thankfully have some great entrepreneurs, very few of them legitimately have brands yet. In fact, I'm not sure that any of them truly have mainstream brands.”
Danny Rimer Jun 17, 2024 ▶ 35:49 Danny Rimer: The Biggest Lessons from Missing Snap, Airbnb, Spotify and Facebook | E1166 · 20VC with Harry Stebbings
Disclosure
Index Ventures has no sovereign wealth fund or family office LPs
“Our LPs are, we have no family offices and sovereign wealth funds. So, they're all institutions, and they're mostly non-profits, or Their customers are nonprofits.”
Danny Rimer Jun 17, 2024 ▶ 37:16 Danny Rimer: The Biggest Lessons from Missing Snap, Airbnb, Spotify and Facebook | E1166 · 20VC with Harry Stebbings

Show 24statements(61 left)

The other half of the tape: Danny Rimer's own voice is left out of every number here. Other people bring the name up 62 times in 22 episodes on 20VC. 2 statements on the record name them. every mention, with the transcript →

Who brings them up most Harry Stebbings 54Martin Mignot 2Suchit Dash 1Shardul Shah 1Nikhil Basu Trivedi 1Mike Volpi 1Fred Destin 1Dylan Field 1

Statements about Danny Rimer, by other people (2)

Assertion Not checkable as stated
Mignot: Index Ventures has no CEO and operates as an equal partnership
“Well, first of all, there is no one running index, and Danny doesn't have a mantle. You know, it's a pure purely equal partnership.”
Martin Mignot Aug 11, 2025 ▶ 1:18:05 Index Ventures Partner, Martin Mignot: Figma, Scale, Wiz: Inside Index’s Decacorn Factory · 20VC with Harry Stebbings
Assertion Not checkable as stated
Shah: Default first meeting length is 30 minutes
“When I started my career every meeting default was an hour. Danny reminded me that I probably know the answer in 15 minutes, and so now the default first meeting I have is 30 minutes.”
Shardul Shah Sep 16, 2024 ▶ 5:24 Shardul Shah: How Index Makes Decisions & Why Benchmarks & Averages in VC are BS | E1202 · 20VC with Harry Stebbings

Every mention by year

tap a year for its mentions
001032062017201820192020202120222023202420252026episodesmentions
0362017201820192020202120222023202420252026episodes it came up in
0033662017201820192020202120222023202420252026episodesmentions per episode
2026 1 mention in 1 episode
2025 10 mentions in 3 episodes 3 per episode
2024 19 mentions in 6 episodes 3 per episode
2023 4 mentions in 3 episodes 1 per episode
2022 1 mention in 1 episode
2021 11 mentions in 3 episodes 4 per episode
2019 10 mentions in 4 episodes 3 per episode
2017 6 mentions in 1 episode

Appearances (2)

EpisodeDateSpeaking time
Danny Rimer: The Biggest Lessons from Missing Snap, Airbnb, Spotify and Facebook | E1166 · Jun 17, 2024 1h 1m
20VC: Index's Danny Rimer on His Biggest Lessons On Price, Ownership, Board Dynamics & Bui Dec 3, 2018 27m
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