Instagram, every mention
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every year anyone Harry Stebbings 714Alex Schultz 42Adam Mosseri 32Mike Krieger 30Kevin Weil 13Cliff Weitzman 13Jason Lemkin 10Kevin Systrom 9Richard Socher 8Jeremy Liew 8
Verbatim, from the transcripts: the passages where Instagram comes up
Labour, Engineering, Social Media, GrokBots, Cybercabs: 7 Predictions for How AI Changes the World
- ▶ 20:51 Harry Stebbings I asked the Instinct this morning to do an in-depth analysis of three of our biggest competitors' Instagram channels, because I want Instagram to be a real driver for us moving forwards. 2 times in the scene
Town vs Instinct vs GrokBot | Why the AI Assistant Market Is Not a Bubble
- ▶ 31:00 Jean-Denis Greze Much like Snapchat structurally in the market is defensible, even though it's not nearly as good a business as TikTok or as Facebook or Instagram, because it's fundamentally different.
How to Build Your Own Data Center & Why Every Startup Should Do It
- ▶ 42:00 Cliff Weitzman There's a guy, Jason Yeager, who used to work at Speechify, and now he has, uh, my tech CEO on Instagram.
The AI Bubble WILL Burst | Should we be fearful of Chinese Open-Source | Jerry Murdock
- ▶ 1:04:17 Harry Stebbings and it's got Instagram.
Stripe's $8B OpenRouter Bet | Anthropic's First Profit & The Math Behind Reaching $600B in Revenue?
- ▶ 8:32 Jason Lemkin I mean, Zuck did Instagram and WhatsApp like in an hour on the back of a napkin and paid high, right?
How to Build a $100M Growth Engine: Lessons from Wispr Flow & Superhuman | Matt Swulinski
- ▶ 15:21 Harry Stebbings Like, if we're gonna do Instagram marketing, we should do, we need, we need a video, we need, you know, creative, we need to, how much should I spend on that?
- ▶ 30:55 Matt Swulinski Slightly later than like, because on Instagram and Facebook, you want that immediate validation while on YouTube, you're kind of there to spend the time, digest the video.
- ▶ 53:02 Harry Stebbings Like, you need to be writing the creative, shooting the video, editing the video, putting the video on meta, whatever it is, Instagram, YouTube, you name it.
Will Open-Source Threaten Anthropic's Business & Do Margins Matter in a World of AI | Matt Murphy
- ▶ 18:31 Harry Stebbings I saw, like, SPVs for SpaceX on Instagram Reels, and at that point, I knew that it was a heated market.
Zuckerberg Back on X Challenging Codex & Claude Code | SK Hynix’s $26BN IPO · 20VC with Harry Stebbings
- ▶ 12:06 Jason Lemkin Yeah, because it's integrated into Instagram, you can't help but see it.
Enterprises Fear Frontier Models | Sam Altman Offers Trump 5% of OpenAI | DeepSeek Builds Own Chips · 20VC with Harry Stebbings
How We Got Fred Wilson, Benchmark and Index to Invest $94M | Why Robinhood's Strategy is Wrong · 20VC with Harry Stebbings
- ▶ 30:21 Harry Stebbings It's like, um, Charlie D'Amelio, I think, you know, obviously on TikTok where it's like the lesson there is you have to make internal champions and you can't bring an Instagram star to TikTok and say like, hey, parlay your audience.
DeepSeek Raises at $50B | The Rise of Open Source vs OpenAI & Anthropic | OpenAI Builds Own Chip · 20VC with Harry Stebbings
- ▶ 1:04:03 unnamed speaker I think, um, it's, it's the one we underestimate, and I think it is, um, once it, once it sort of natively overlapped and became part of Instagram, it got much better, and I, I just, I just think it's super powerful.
Perplexity CEO: Micron Will Be More Valuable Than Meta & How Export Controls Helped Not Hurt China · 20VC with Harry Stebbings
- ▶ 10:13 Aravind Srinivas It's going to Meta, Instagram.
Cliff Weitzman: What I Learned from 100 of the World’s Top CEOs & Why Tokens Will Outspend Salaries · 20VC with Harry Stebbings
- ▶ 6:15 Cliff Weitzman So I did Mike Krieger from Instagram. 2 times in the scene
- ▶ 7:54 Cliff Weitzman At the time, adding polls on your Instagram story was really helpful.
- ▶ 15:32 Cliff Weitzman Uh, whitelisting ads on Instagram works really well.
- ▶ 21:08 Cliff Weitzman It's almost like duplicating the algorithm that TikTok and Instagram have anyway, where when you post a video, a thousand people see it. 2 times in the scene
- ▶ 27:32 Cliff Weitzman You take the same piece of content and you put it on TikTok, you put it on Instagram, you put it on YouTube, you change the hook.
- ▶ 30:29 Cliff Weitzman The reason why meta ads are so good is because they know what you message on Instagram and what you message on WhatsApp.
- ▶ 55:02 Cliff Weitzman And then I DM'd all those people on Instagram.
- ▶ 1:15:05 Cliff Weitzman So Dylan Field from Figma, uh, Mike Krieger from Instagram, Ev from Twitter, uh, Zillow founders, Audible founders, Grammarly founders, Robinhood founders, Honey founders, 23 me founders, Plaid founders,
- ▶ 1:18:06 Cliff Weitzman And then Instagram and then Facebook and then YouTube.
- ▶ 1:24:29 Cliff Weitzman Partly because streams get clipped, and then those clips can get watched seven billion times in a week on TikTok and Instagram Reels and all these other places.
- ▶ 1:33:28 Harry Stebbings You can watch it on YouTube and we have shorts across IG and TikTok and Instagram. 2 times in the scene
Anthropic's Raise & What It Means for Potential IPO? Mag7: Google & Amazon Up, Meta & Microsoft Down · 20VC with Harry Stebbings
- ▶ 24:15 Rory O'Driscoll Like he was on Instagram or WhatsApp, or maybe he'll be wrong.
Inside Clay's Sales Playbook | Becca Lindquist · 20VC with Harry Stebbings
- ▶ 20:29 Becca Lindquist The posts are the pieces of things you post on Instagram.
AppLovin CEO: Why Founders Shouldn't Angel Invest & Why the Best Don't Need Mentorship · 20VC with Harry Stebbings
- ▶ 52:37 Adam Foroughi Well, on the one hand, the content you see on Instagram, the content you see on TikTok is very dialed in to what you're interested in. 2 times in the scene
Jake Paul: Traditional VC is Toast & Attention is More Valuable than Cash · 20VC with Harry Stebbings
SpaceX's Financials Leaked: Is it Worth $2TN | Meta Debuts Muse Spark: Are They Back in the AI Race? · 20VC with Harry Stebbings
- ▶ 12:45 unnamed speaker It turns out we're all just going to sit on our phones and, you know, watch Instagram and get depressed about other people's lives.
- ▶ 45:50 unnamed speaker Yeah, I mean, if you look at, if you look at the, if you look at the big play scoreboard for that, it's like, bet a billion on Instagram, win a hundred billion plus, maybe four hundred billion. 2 times in the scene
Anthropic vs The Pentagon: Who Wins? | The Data Center Arms Race | The Ultimate Stock Picks · 20VC with Harry Stebbings
- ▶ 19:37 Rory O'Driscoll What is my AI that's 24 seven that I can get on Facebook or Instagram?
Citrini Research Breakdown: Agents, "Ghost GDP", Consumer Spend | Figma Earnings Beat · 20VC with Harry Stebbings
- ▶ 33:59 Harry Stebbings If your agent, all the historical context on every pizza order you and your wife have made, and you know the price point, the location, so you know the delivery time that you're estimating, and it can also analyze every TikTok to Instagram…
20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix
- ▶ 53:51 Harry Stebbings I've been in so many companies where like, honestly, just like, five million bucks to like Ronaldo to do an Instagram post.
20VC: Raising $400M for 20VC: Fundraising Lessons | Getting Marc Benioff Through 53 Cold Emails: How to Master Cold Outbound | 7 Lessons from 101 Decacorn Founders with Harry Stebbings (Simon Squibb Edition)
- ▶ 18:02 Simon Squibb That, you know, you look at things like Facebook, it did such a great job of becoming a valuable company because it had all the attention, and then on top apps came, you know, like Snapchat and Instagram, and again, they drawed all the…
- ▶ 38:18 Simon Squibb At the end of the trip, he said, Simon, you know, connect to Instagram, and he gave me his Instagram, and suddenly I see all these friends and all these relationships he's got. 2 times in the scene
Elon Musk vs Sam Altman | The Implosion of Thinking Machines | Can VC Survive Public Pricing? · 20VC with Harry Stebbings
- ▶ 49:19 Jason Lemkin We tried to do, listen, Instagram's full of ads, TikTok's full of ads, but it's pretty mediocre for discovery.
- ▶ 50:22 Jason Lemkin If there's any ROI, it only has to be like one percent of ad spend going to TikTok and Instagram to move over there.
20Product: Is the Design Phase Dead in a World of AI | Has Claude Code Crushed Anthropic Already | What Roles of a PM Are Less and More Important with AI | How the Best Product Leaders Tell Stories with Noam Lovinsky, CPO @ Superhuman
- ▶ 7:04 Noam Lovinsky I think, uh, a good, a good example of that is like Instagram, like was Instagram about like the features of the specific problems, or was it more about catering to the feeling of the need for vanity? 2 times in the scene
- ▶ 15:57 Noam Lovinsky So I get the, the, maybe the analogy that to the, describe that flattening, just to go back to Instagram and sort of like what Instagram did to, did to photos, right?
20Growth: The $6.6B Growth Engine Behind ElevenLabs | Why ElevenLabs Do Not Have PMs | The 7 Part Launch Playbook to Crush All Launches with Luke Harries, Head of Growth @ ElevenLabs
- ▶ 31:38 Luke Harries Yes, and we've actually just hired our first in-house creator, whose only job is to create TikToks, YouTube videos, Instagram shorts, YouTube shorts for 11 Labs, and the way we actually hired this guy is, if you typed in 11 Labs on…
- ▶ 42:01 Harry Stebbings I also always think that just because you focus on one channel, speaking, say, at events, doesn't mean you can't go multi-channel with that, and so I would be like, hey, how do we get video editors to go to every single thing that he does,…
Groq’s $20BN NVIDIA Deal | Why Sam Altman Doesn’t Care About Dilution & Invisible Unemployment 2026 · 20VC with Harry Stebbings
- ▶ 35:21 Jason Lemkin With pictures on Instagram and trying to get reels going when the world passes by and they're pissed. 2 times in the scene
Will Cursor Kill Figma? Lightspeed Raises $9B & OpenAI’s $1B from Disney & #1 App in App Store · 20VC with Harry Stebbings
- ▶ 18:06 Jason Calacanis And everyone's tried that Instagram for e-commerce ads.
20Sales: John McMahon on How to Hire, Train & Retain the Best Sales Reps | How Sales Changes in a World of AI | Sales Lessons from Snowflake and MongoDB | How to Create and Drive a Sales Process with Urgency
- ▶ 46:22 John McMahon And check your Instagram.
20VC: Max Altman on The New Seed War: Can Anyone Compete with Sequoia and a16z | Leaving $2BN on the Table with Reddit | Lessons from Backing Rippling at $25M Post | Why Climate Tech is a Mirage and Disaster
- ▶ 1:03:11 Max Altman Yeah, and I, I think you have to, and I think I was fortunate enough, I actually, um, interned for Steve Anderson at Baseline when I was, in 2009, who I think was one of the most amazing investors, and taught me a ton, and then he kind of,…
Benchmark's GP, Everett Randle on Why Mega Funds Will Not Produce Good Returns · 20VC with Harry Stebbings
- ▶ 13:20 Everett Randle And so I think Josh Kushner actually does probably the best job of this, um, where, you know, he talks about his intuitions and, you know, he saw Spotify and just kind of knew that no matter what he needed to invest in the company and same…
Cohere's Chief AI Officer, Joelle Pineau: Why Scaling Laws Will Continue & Future of Synthetic Data · 20VC with Harry Stebbings
- ▶ 53:34 Joelle Pineau I mean, like, you get an Instagram account, great. 2 times in the scene
20VC: Tim Ferriss: Why I Walked Away From Angel Investing After Uber | How I Accidentally Lost $150 Million | Money Fixed My Problems—Then Made Me Miserable
- ▶ 1:03:48 Tim Ferriss Tony Robbins was big, but there were a few that predated Tony, and actually my first, I think my first Instagram post of all time, because I'm really hesitant to incorporate any addictive social platforms into my life, and I haven't had… 2 times in the scene
20Growth: How to Build a Paid Marketing Machine: ROAS (Return on Ad Spend) 101 | The Rise of User Generated Content and How to Use It | TikTok Ads: Expectations vs. Reality | Hiring for Growth: When and Who with Sandy Diao
- ▶ 4:02 Harry Stebbings You've worked at Pinterest, you've worked at Meta slash Instagram, you've worked at Descript, what we use to edit and love.
- ▶ 35:36 Sandy Diao And one of the co-founders in the company became essentially a TikTok Instagram persona, right?
- ▶ 47:07 unnamed speaker In some of the early experiments that we did, we just found that TikTok actually wasn't as performant as channels like Instagram. 2 times in the scene
Deel CEO, Alex Bouaziz on Raising $300M+ at a $17BN Valuation · 20VC with Harry Stebbings
- ▶ 55:32 Alex Bouaziz Long-term strategy of the company, the quality of the founders, of the people, of the product, and how much it helps from an infrastructure perspective, from a gross margin perspective, from an experience perspective, is probably, it's…
20Growth: How to Use Influencers to Scale Growth Insanely Fast | How to Optimise User Onboaring for Growth | How the Best Growth Teams Create Organic Growth and Community | Why LTV/CAC Models are BS with Ketty Slonimsky
- ▶ 52:04 Ketty Slonimski At the level of the channel, we don't really distinguish if it's Facebook, Instagram, or whatever, and I think it's overhyped as it's getting really tough to get to good user economics there.
Are Burn Multiples BS in an AI World? & Sam Altman Needs $1TRN of Energy · 20VC with Harry Stebbings
- ▶ 55:33 Rory O'Driscoll If there was a Calci bet, and maybe I should check it that, you know, some version of this AI strategy will not produce meaningful revenue despite a twenty billion dollar burn and will look more like meta VR and less like Instagram and…
- ▶ 58:49 Jason Lemkin Um, there's a lot of data from Instagram and Pinterest talking about how people purchase. 2 times in the scene
20Product: Revolut Business $1BN Revenue: Five of the Biggest Product Lessons | How Revolut Structures Product and Design Teams | How Revolut Experiments and Invests in New Product Bets | How Revolut Ships Product So Fast with James Gibson
- ▶ 50:14 James Gibson I mean, they're using it more than they would use Instagrams.
OpenAI’s $10BN Secondary Sale, Ramp Hits $1BN ARR & Brex Hits $700M · 20VC with Harry Stebbings
- ▶ 12:01 Jason Lemkin Or I guess not founder, but Instagram.
20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader
- ▶ 7:58 Alex Schultz If you look at Meta, we had this problem where in Instagram, all of the Instagram team were power users of Instagram. 10 times in the scene
- ▶ 22:54 Alex Schultz So when I say there will be entire companies of one person, Instagram was seven people and got to tens of millions of active users. 2 times in the scene
- ▶ 39:02 Alex Schultz So the click target that you use to get people to click on your ad in a reel. 3 times in the scene
- ▶ 39:06 Alex Schultz Companies can use the built-in click target at the bottom that is associated with a product in the reel that you want to buy, but they can also add in stories, and I believe in reels now, but if not now, in the future, they can add another… 2 times in the scene
- ▶ 44:57 Alex Schultz Meta the company produces Instagram. 3 times in the scene
- ▶ 52:48 Alex Schultz Fine, some of that was either hiring in the pandemic, but a ton of it was also like, we hit this air gap where we were doing exactly the right thing of bringing in this new field of reels, or shorts as YouTube call it, or whatever, but we… 2 times in the scene
- ▶ 57:37 Alex Schultz You can buy an ad on Facebook or Instagram and now on WhatsApp in the status tab where you click on the ad and a messaging thread opens. 4 times in the scene
- ▶ 57:44 Alex Schultz And the messaging thread can be Instagram Direct, Messenger, or WhatsApp.
- ▶ 1:04:17 Alex Schultz Instagram shops didn't go desperately well.
- ▶ 1:04:44 Alex Schultz The first place we put reels was in stories.
- ▶ 1:04:44 Alex Schultz The first place we put reels was in stories.
Anthropic Raises $13BN & OpenAI Buys Statsig for $1.1BN All Stock · 20VC with Harry Stebbings
- ▶ 22:31 unnamed speaker You've had some small bets that worked brilliantly, like Instagram, best acquisition of the last, of the prior decade.
Anthropic's $10B Round, Klarna's IPO, Inside a16z's 72 Deal Seed Investment Machine ft. Marc Benioff · 20VC with Harry Stebbings
- ▶ 31:06 unnamed speaker And if Zuckerberg is right, like he was about Instagram and WhatsApp, everyone will go, yay.
Cognition CEO Scott Wu on Acquiring Windsurf: The Process, The Deal, The Rationale · 20VC with Harry Stebbings
Scott Galloway on Billionaire Happiness, Money & Self-Worth | Why We Should Drink More & Not WFH · 20VC with Harry Stebbings
- ▶ 6:41 Scott Galloway And very few mergers or acquisitions are blocked now, and I would argue, so I, I don't, you have to have thoughtful, you know, well-compensated, smart economists and, um, lawyers who look at this stuff and say, would we be better off if,…
- ▶ 8:54 Scott Galloway Mark Zuckerberg and Sheryl Sandberg are lying to this, to us, that probably it doesn't make sense for a twelve-year-old to be spending 14 hours, you know, a day, uh, in the high school cafeteria known as Instagram.
- ▶ 53:37 Harry Stebbings Can I ask, do you feel like the public snippets, the media, TikToks, and Reels that go around of you are a representation of who you are, Scott?
KKR's Head of European PE, Philipp Freise: Do Andreessen & General Catalyst Scare KKR? · 20VC with Harry Stebbings
- ▶ 10:16 Philipp Freise And we had seen, again, I give my oldest daughter the credit for this, that one of the, uh, one of the Jenners had her, had her cosmetics brand just sold to Coty, which was an unbelievable Instagram success.
Navan Files to Go Public and Canva Pulls the Brakes: Why and What Happens? · 20VC with Harry Stebbings
- ▶ 6:02 unnamed speaker TikTok, Facebook, Instagram and X, thirty two million.
- ▶ 57:11 unnamed speaker And, and, and it was such a, and then, and then his point is, and his point when he did the interview was like, listen, I want to bring, like you guys on Twitter and LinkedIn are like two or three years behind what's going on on TikTok and…
20VC: The Science of Storytelling: Three Steps to Master the Perfect Story | From Near Death Experience to Unicorn Startup: The Untold Story of Omaze with Matt Pohlson
- ▶ 8:48 Harry Stebbings We went from 18 K to 300 K, and so just take me to that chasm where you get Brian, and then you put it on Instagram at the time, on Twitter, like, how do you make that jump from 18 to 300?
- ▶ 28:45 Matthew Pohlson It's really just, there's a threshold where you can make something really stand out or that really catches your attention, whether it's on Instagram or on television.
- ▶ 38:52 Harry Stebbings And that's Instagram. 5 times in the scene
20VC: ElevenLabs Head of Growth on Why You Do Not Need PMs | The 7-Part Launch Playbook That Gets 700K+ Views Per Product | The Truth About CAC, Payback & Performance Marketing in AI with Luke Harries
- ▶ 25:28 Luke Harries So we post on X, we post on LinkedIn, we post on Blue Sky, we post on threads, every single channel, product hunt, Reddit, Hacker News.
- ▶ 32:40 Luke Harries Yes, and we've actually just hired our first in-house creator, whose only job is to create TikToks, YouTube videos, Instagram shorts, YouTube shorts for 11 Labs, and the way we actually hired this guy is, if you typed in 11 Labs on…
- ▶ 43:05 Harry Stebbings Focus on one channel, speaking, say, at events, doesn't mean you can't go multi-channel with that, and so I would be like, hey, how do we get video editors to go to every single thing that he does, get him speaking for, I don't know, 10 a…
Duolingo Co-Founder, Severin Hacker: How AI Impacts the Future of Work and Education · 20VC with Harry Stebbings
- ▶ 1:37:48 Severin Hacker Let's try this on Instagram and then double down on the stuff that works.
Benchmark vs a16z: Why Stage Specific Firms Win · 20VC with Harry Stebbings
- ▶ 6:36 Rory O'Driscoll Thrive invested in Instagram, and like, literally four or five days later, it sold for a two X, right? 2 times in the scene
20Growth: Inside Kraken's $1.5BN Growth Playbook: What Works, What Doesn't and What No Founders Understand About Growth That Will Change Their Company with Mayur Gupta
- ▶ 26:06 Harry Stebbings That's Facebook, Google, Insta? 3 times in the scene
How LP Deployment to Venture Will Change in 2025 & Are Endowment Funds in Trouble? · 20VC with Harry Stebbings
- ▶ 3:08 Jason Lemkin Instagram, 10% of Facebook WhatsApp.
20VC: Foundation Models: Who Wins & Who Loses | How Economies and Labour Markets Need to Change in a World of AI | China vs the US in an AI Race: What You Need to Know | Rich Socher, Founder @ You.com
- ▶ 13:50 Richard Socher Cause they want the food to look good in their Instagram or TikTok or whatever videos.
- ▶ 46:37 Richard Socher Like, you know, it's just like when there were a hundred photo sharing apps and only one Instagram and maybe a Flickr and so on, uh, no pun intended, Flickr, like, 2 times in the scene
Benchmark GP, Victor Lazarte: The 3 Traits All the Best Founders Have · 20VC with Harry Stebbings
- ▶ 5:18 Victor Lazarte In 2010, building a mobile gaming company, building, like, any app company was a great thing, and, like, that's why you have, like, some mobile gaming companies that were successful, and other companies that were even more successful, like…
- ▶ 8:54 Victor Lazarte But, but on that topic, I think like social networking and like we now have software that makes us more efficient at, so that makes us more efficient at connecting with our friends, you know, like you have WhatsApp and you have like…
- ▶ 12:42 Harry Stebbings If you think about your ability to follow your friend's wedding on Instagram? 4 times in the scene
Mitchell Green, Founder @ Lead Edge Capital: Why Traditional VC is Broken · 20VC with Harry Stebbings
- ▶ 1:02:15 Mitchell Green And by the way, so would I, to be clear, I would be, if I was running Snapchat or Instagram or Facebook, I would be all over, like, politicians in, in, in, in Washington being like, oh, this is horrible.
Peter Singlehurst: Lessons from Turning Down Stripe, Coinbase and Losing Money on Northvalt · 20VC with Harry Stebbings
- ▶ 30:07 Harry Stebbings But like an Uber, say, or a DoorDash or an Instagram are very cash-consumptive businesses versus a,
Yamini Rangan, CEO @ HubSpot: How HubSpot Competes Against Salesforce · 20VC with Harry Stebbings
- ▶ 47:52 Yamini Rangan On YouTube, they're on Instagram, they're on, you know, other, you know, TikTok, and they're on LinkedIn, and you need to be where your customers are, not just expect them to come to where you are, which is your digital, you know,…
Mike Krieger, Instagram CoFounder & Anthropic CPO: Where Will Value Be Created in an AI World?|E1265 · 20VC with Harry Stebbings
- ▶ 18:19 Mike Krieger And, you know, I was thinking about like Instagram product design sessions.
- ▶ 22:50 Mike Krieger And Instagram, you know, you,
- ▶ 27:17 Mike Krieger Um, you know, we had this interesting back and forth with Snapchat over the years with Instagram. 4 times in the scene
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