Instagram, every mention
44 scenes (2026), the whole family · ← back to Instagram
tap a year for its mentions
every year 2026 anyone Harry Stebbings 714Alex Schultz 42Adam Mosseri 32Mike Krieger 30Kevin Weil 13Cliff Weitzman 13Jason Lemkin 10Kevin Systrom 9Richard Socher 8Jeremy Liew 8
Verbatim, from the transcripts: the passages where Instagram comes up
Labour, Engineering, Social Media, GrokBots, Cybercabs: 7 Predictions for How AI Changes the World
- ▶ 20:51 Harry Stebbings I asked the Instinct this morning to do an in-depth analysis of three of our biggest competitors' Instagram channels, because I want Instagram to be a real driver for us moving forwards. 2 times in the scene
Town vs Instinct vs GrokBot | Why the AI Assistant Market Is Not a Bubble
- ▶ 31:00 Jean-Denis Greze Much like Snapchat structurally in the market is defensible, even though it's not nearly as good a business as TikTok or as Facebook or Instagram, because it's fundamentally different.
How to Build Your Own Data Center & Why Every Startup Should Do It
- ▶ 42:00 Cliff Weitzman There's a guy, Jason Yeager, who used to work at Speechify, and now he has, uh, my tech CEO on Instagram.
The AI Bubble WILL Burst | Should we be fearful of Chinese Open-Source | Jerry Murdock
- ▶ 1:04:17 Harry Stebbings and it's got Instagram.
Stripe's $8B OpenRouter Bet | Anthropic's First Profit & The Math Behind Reaching $600B in Revenue?
- ▶ 8:32 Jason Lemkin I mean, Zuck did Instagram and WhatsApp like in an hour on the back of a napkin and paid high, right?
How to Build a $100M Growth Engine: Lessons from Wispr Flow & Superhuman | Matt Swulinski
- ▶ 15:21 Harry Stebbings Like, if we're gonna do Instagram marketing, we should do, we need, we need a video, we need, you know, creative, we need to, how much should I spend on that?
- ▶ 30:55 Matt Swulinski Slightly later than like, because on Instagram and Facebook, you want that immediate validation while on YouTube, you're kind of there to spend the time, digest the video.
- ▶ 53:02 Harry Stebbings Like, you need to be writing the creative, shooting the video, editing the video, putting the video on meta, whatever it is, Instagram, YouTube, you name it.
Will Open-Source Threaten Anthropic's Business & Do Margins Matter in a World of AI | Matt Murphy
- ▶ 18:31 Harry Stebbings I saw, like, SPVs for SpaceX on Instagram Reels, and at that point, I knew that it was a heated market.
Zuckerberg Back on X Challenging Codex & Claude Code | SK Hynix’s $26BN IPO · 20VC with Harry Stebbings
- ▶ 12:06 Jason Lemkin Yeah, because it's integrated into Instagram, you can't help but see it.
Enterprises Fear Frontier Models | Sam Altman Offers Trump 5% of OpenAI | DeepSeek Builds Own Chips · 20VC with Harry Stebbings
How We Got Fred Wilson, Benchmark and Index to Invest $94M | Why Robinhood's Strategy is Wrong · 20VC with Harry Stebbings
- ▶ 30:21 Harry Stebbings It's like, um, Charlie D'Amelio, I think, you know, obviously on TikTok where it's like the lesson there is you have to make internal champions and you can't bring an Instagram star to TikTok and say like, hey, parlay your audience.
DeepSeek Raises at $50B | The Rise of Open Source vs OpenAI & Anthropic | OpenAI Builds Own Chip · 20VC with Harry Stebbings
- ▶ 1:04:03 unnamed speaker I think, um, it's, it's the one we underestimate, and I think it is, um, once it, once it sort of natively overlapped and became part of Instagram, it got much better, and I, I just, I just think it's super powerful.
Perplexity CEO: Micron Will Be More Valuable Than Meta & How Export Controls Helped Not Hurt China · 20VC with Harry Stebbings
- ▶ 10:13 Aravind Srinivas It's going to Meta, Instagram.
Cliff Weitzman: What I Learned from 100 of the World’s Top CEOs & Why Tokens Will Outspend Salaries · 20VC with Harry Stebbings
- ▶ 6:15 Cliff Weitzman So I did Mike Krieger from Instagram. 2 times in the scene
- ▶ 7:54 Cliff Weitzman At the time, adding polls on your Instagram story was really helpful.
- ▶ 15:32 Cliff Weitzman Uh, whitelisting ads on Instagram works really well.
- ▶ 21:08 Cliff Weitzman It's almost like duplicating the algorithm that TikTok and Instagram have anyway, where when you post a video, a thousand people see it. 2 times in the scene
- ▶ 27:32 Cliff Weitzman You take the same piece of content and you put it on TikTok, you put it on Instagram, you put it on YouTube, you change the hook.
- ▶ 30:29 Cliff Weitzman The reason why meta ads are so good is because they know what you message on Instagram and what you message on WhatsApp.
- ▶ 55:02 Cliff Weitzman And then I DM'd all those people on Instagram.
- ▶ 1:15:05 Cliff Weitzman So Dylan Field from Figma, uh, Mike Krieger from Instagram, Ev from Twitter, uh, Zillow founders, Audible founders, Grammarly founders, Robinhood founders, Honey founders, 23 me founders, Plaid founders,
- ▶ 1:18:06 Cliff Weitzman And then Instagram and then Facebook and then YouTube.
- ▶ 1:24:29 Cliff Weitzman Partly because streams get clipped, and then those clips can get watched seven billion times in a week on TikTok and Instagram Reels and all these other places.
- ▶ 1:33:28 Harry Stebbings You can watch it on YouTube and we have shorts across IG and TikTok and Instagram. 2 times in the scene
Anthropic's Raise & What It Means for Potential IPO? Mag7: Google & Amazon Up, Meta & Microsoft Down · 20VC with Harry Stebbings
- ▶ 24:15 Rory O'Driscoll Like he was on Instagram or WhatsApp, or maybe he'll be wrong.
Inside Clay's Sales Playbook | Becca Lindquist · 20VC with Harry Stebbings
- ▶ 20:29 Becca Lindquist The posts are the pieces of things you post on Instagram.
AppLovin CEO: Why Founders Shouldn't Angel Invest & Why the Best Don't Need Mentorship · 20VC with Harry Stebbings
- ▶ 52:37 Adam Foroughi Well, on the one hand, the content you see on Instagram, the content you see on TikTok is very dialed in to what you're interested in. 2 times in the scene
Jake Paul: Traditional VC is Toast & Attention is More Valuable than Cash · 20VC with Harry Stebbings
SpaceX's Financials Leaked: Is it Worth $2TN | Meta Debuts Muse Spark: Are They Back in the AI Race? · 20VC with Harry Stebbings
- ▶ 12:45 unnamed speaker It turns out we're all just going to sit on our phones and, you know, watch Instagram and get depressed about other people's lives.
- ▶ 45:50 unnamed speaker Yeah, I mean, if you look at, if you look at the, if you look at the big play scoreboard for that, it's like, bet a billion on Instagram, win a hundred billion plus, maybe four hundred billion. 2 times in the scene
Anthropic vs The Pentagon: Who Wins? | The Data Center Arms Race | The Ultimate Stock Picks · 20VC with Harry Stebbings
- ▶ 19:37 Rory O'Driscoll What is my AI that's 24 seven that I can get on Facebook or Instagram?
Citrini Research Breakdown: Agents, "Ghost GDP", Consumer Spend | Figma Earnings Beat · 20VC with Harry Stebbings
- ▶ 33:59 Harry Stebbings If your agent, all the historical context on every pizza order you and your wife have made, and you know the price point, the location, so you know the delivery time that you're estimating, and it can also analyze every TikTok to Instagram…
20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix
- ▶ 53:51 Harry Stebbings I've been in so many companies where like, honestly, just like, five million bucks to like Ronaldo to do an Instagram post.
20VC: Raising $400M for 20VC: Fundraising Lessons | Getting Marc Benioff Through 53 Cold Emails: How to Master Cold Outbound | 7 Lessons from 101 Decacorn Founders with Harry Stebbings (Simon Squibb Edition)
- ▶ 18:02 Simon Squibb That, you know, you look at things like Facebook, it did such a great job of becoming a valuable company because it had all the attention, and then on top apps came, you know, like Snapchat and Instagram, and again, they drawed all the…
- ▶ 38:18 Simon Squibb At the end of the trip, he said, Simon, you know, connect to Instagram, and he gave me his Instagram, and suddenly I see all these friends and all these relationships he's got. 2 times in the scene
Elon Musk vs Sam Altman | The Implosion of Thinking Machines | Can VC Survive Public Pricing? · 20VC with Harry Stebbings
- ▶ 49:19 Jason Lemkin We tried to do, listen, Instagram's full of ads, TikTok's full of ads, but it's pretty mediocre for discovery.
- ▶ 50:22 Jason Lemkin If there's any ROI, it only has to be like one percent of ad spend going to TikTok and Instagram to move over there.
20Product: Is the Design Phase Dead in a World of AI | Has Claude Code Crushed Anthropic Already | What Roles of a PM Are Less and More Important with AI | How the Best Product Leaders Tell Stories with Noam Lovinsky, CPO @ Superhuman
- ▶ 7:04 Noam Lovinsky I think, uh, a good, a good example of that is like Instagram, like was Instagram about like the features of the specific problems, or was it more about catering to the feeling of the need for vanity? 2 times in the scene
- ▶ 15:57 Noam Lovinsky So I get the, the, maybe the analogy that to the, describe that flattening, just to go back to Instagram and sort of like what Instagram did to, did to photos, right?
20Growth: The $6.6B Growth Engine Behind ElevenLabs | Why ElevenLabs Do Not Have PMs | The 7 Part Launch Playbook to Crush All Launches with Luke Harries, Head of Growth @ ElevenLabs
- ▶ 31:38 Luke Harries Yes, and we've actually just hired our first in-house creator, whose only job is to create TikToks, YouTube videos, Instagram shorts, YouTube shorts for 11 Labs, and the way we actually hired this guy is, if you typed in 11 Labs on…
- ▶ 42:01 Harry Stebbings I also always think that just because you focus on one channel, speaking, say, at events, doesn't mean you can't go multi-channel with that, and so I would be like, hey, how do we get video editors to go to every single thing that he does,…
Groq’s $20BN NVIDIA Deal | Why Sam Altman Doesn’t Care About Dilution & Invisible Unemployment 2026 · 20VC with Harry Stebbings
- ▶ 35:21 Jason Lemkin With pictures on Instagram and trying to get reels going when the world passes by and they're pissed. 2 times in the scene