Instagram, every mention
106 scenes (2023), the whole family · ← back to Instagram
tap a year for its mentions
every year 2023 anyone Harry Stebbings 714Alex Schultz 42Adam Mosseri 32Mike Krieger 30Kevin Weil 13Cliff Weitzman 13Jason Lemkin 10Kevin Systrom 9Richard Socher 8Jeremy Liew 8
Verbatim, from the transcripts: the passages where Instagram comes up
Dave Powers: The Meteoric Rise of Hoka Running | E1098 · 20VC with Harry Stebbings
- ▶ 52:52 Dave Powers If your brand and your product is interesting for a moment because you saw it on Instagram feed and you clicked through and you bought it, and then you kind of forget about it or you weren't as excited when you got it at home, then it's…
Peter Lacaillade: Why Now is the Best Time to Invest in Emerging Managers | E1096 · 20VC with Harry Stebbings
- ▶ 1:20:45 Harry Stebbings That would be some fantastic Instagram stories.
Sanjit Biswas: Samsara's $18BN Market Cap & $1BN in ARR in 8 Years | E1092 · 20VC with Harry Stebbings
- ▶ 25:50 Sanjit Biswas Yeah, this is, it's, you know, sort of like Instagram, right?
- ▶ 27:44 Sanjit Biswas Like they're using smartphones, they're, you know, on Instagram or Facebook or whatever.
Tooey Courtemanche: From Construction Worker to Billionaire CEO | E1090 · 20VC with Harry Stebbings
- ▶ 41:30 Harry Stebbings I think there's a lot of perception and reality or kind of Instagram and reality. 3 times in the scene
Guillaume Cabane: Why Your First Growth Hire Should Be a Former Founder | E1088 · 20VC with Harry Stebbings
- ▶ 33:22 Guillaume Cabane Merchants sell, you know, these days a lot, of course, on TikTok, but also on Instagram. 4 times in the scene
Des Traynor: How to Survive and Thrive in a World of OpenAI | E1082 · 20VC with Harry Stebbings
- ▶ 48:32 Des Traynor I don't know how Facebook think about this at all, but what I would say is like Facebook have to look at their actual business, which is like Instagram and WhatsApp and it's like, you know, Facebook itself 2 times in the scene
Danny Cohen: From Leading the BBC to Leading Venture Capitalist |E1079 · 20VC with Harry Stebbings
- ▶ 10:29 Danny Cohen It's a rabbit hole and it's fun, but it's an incredible, has an incredible ability, both that and Instagram Reel to suck up time.
- ▶ 14:43 Danny Cohen I think in that story, there was probably something to click on, which was probably the Instagram clip of her, you know, Taylor Swift laughing at the game or whatever, uh, surrounded by some other celebrities.
Roundtable #5 with Jack Altman, Auren Hoffman, Jason Lemkin, Harry Stebbings | E1077 · 20VC with Harry Stebbings
- ▶ 40:20 Auren Hoffman Because they're on, doing other things, and they're on Instagram, and they're not, they're not as engaged, and either they're not inspired by the company, there could be a lot of reasons, uh, why, but they're just not engaged, they're…
David Meyer: Why You Should Hire People Who Aren’t In Product Already | E1076 · 20VC with Harry Stebbings
- ▶ 4:53 Harry Stebbings Oh, I'm sure it was said with a wonderful quote image on Instagram.
Matthieu Rouif: The Story of PhotoRoom, Is This YC’s Most Capital Efficient Company? | E1074 · 20VC with Harry Stebbings
- ▶ 27:55 Matthieu Rouif You want with the new smartphone, you want to create Instagram.
Matthew Prince: The Two Biggest Mistakes Every Founder Makes | E1072 · 20VC with Harry Stebbings
- ▶ 9:26 Matthew Prince And, and out today, it seems like he's optimizing his life for Instagram, which is weird.
Guillermo Rauch: Why Great Companies are Defined by How Many Things They Say No To | E1069 · 20VC with Harry Stebbings
- ▶ 41:21 Harry Stebbings You'll say, I want, uh, this CAC to LTV across Facebook, Instagram, and Twitter.
- ▶ 43:38 Guillermo Rauch If you say to the AI, please help me make an advertising that's going to be deployed onto X in, in meta and Instagram or Facebook and Instagram, it'll have to give you some UI as feedback of what's proposing back to you.
Miles Grimshaw: The 5 Pillars of Venture Capital & Why Co-Pilot is an Incumbent Strategy | E1061 · 20VC with Harry Stebbings
- ▶ 1:03:50 Miles Grimshaw And so you get Uber, sorry, you get Snapchat and Instagram on the,
20VC: The Biggest AI Leaders on What Matters More; Model Size or Data Size & Where Does The Value in AI Accrue; to Startups or to Incumbents
- ▶ 11:33 Richard Socher So concretely, you know, you could think about Instagram, right? 2 times in the scene
Suchit Dash: Scaling Dubsmash to 43M Users, Battling TikTok & Joining Reddit | E1060 · 20VC with Harry Stebbings
- ▶ 24:01 Suchit Dash We had all these different ideas, but it was really the sort of Eureka moment happened one day, just sitting on a couch, browsing on Instagram and seeing one video. 3 times in the scene
- ▶ 32:32 Suchit Dash To ultimately reward those who have already been successful on Instagram.
- ▶ 35:55 Harry Stebbings Do you think threads will be successful? 7 times in the scene
- ▶ 37:21 Suchit Dash Like we would, let's call it tacitly, maybe competed against the American competitors like snap and Instagram and others, but it was a game of retention and organic growth.
- ▶ 46:57 Suchit Dash It would be one thing if one American competitor were jumping in like just Instagram. 2 times in the scene
- ▶ 53:18 Harry Stebbings I do want to touch on one final aspect before we do a quick fire, which is obviously now, you know, with video such a cool part of your role with Reddit, I had Adam at Instagram on the show, and he said something very specific about video…
Howie Liu: Decoding Airtable's $11B Valuation; The Impending AI Revolution in Enterprise | E1053 · 20VC with Harry Stebbings
Richard Socher: The 3 Biggest Barriers to Building AGI; AI Startups vs Incumbents | E1050 · 20VC with Harry Stebbings
- ▶ 20:09 Richard Socher So concretely, uh, you know, you could think about Instagram, right? 3 times in the scene
Brian Balfour: Startup Growth Secrets from HubSpot; Distribution Stratagies; Impact of AI | E1049 · 20VC with Harry Stebbings
- ▶ 1:03:26 Harry Stebbings On Instagram, I like Audi, I like Chanel, I like visually aesthetic, inspiring, 4 times in the scene
Tim Urban: How "Wait But Why" Grew to 600k Readers; AI's Revolutionary Impact on Media | E1048 · 20VC with Harry Stebbings
- ▶ 43:21 Harry Stebbings You need Instagram shorts, you need, sorry, you need YouTube shorts, you need Instagram reels, you need TikToks, you need podcast episodes, you need blog posts, you need Twitter threads, you need to be everywhere because attention is… 2 times in the scene
- ▶ 44:02 Tim Urban So if I did drawings, okay, what, which of those drawings are good standalone Instagram posts, um, or, or tweets, um, w which ideas as I did it from the research or from my, from, you know, you know, from the, the post itself, like our… 3 times in the scene
Adam Mosseri: Why Video Is Bad For Business; Does Feed Matter Anymore? | E1039 · 20VC with Harry Stebbings
- ▶ 10:59 Harry Stebbings Speaking of putting a stake in the ground, and speaking of advice there, I, I, I did want to ask, you know, obviously you kind of then became CEO of Instagram, and I think one of my favorite questions to ask is if you could, with all you… 4 times in the scene
- ▶ 14:29 Harry Stebbings What are one or two of your biggest lessons, having done it now, very successfully with Instagram? 2 times in the scene
- ▶ 20:52 Harry Stebbings When you think back over the time at Instagram, 6 times in the scene
- ▶ 24:13 Adam Mosseri Or more recently, notes. 2 times in the scene
- ▶ 25:41 Adam Mosseri And so the first thing is to be willing to make that prioritization decision and be like, look, I'm going to eat some cost to overall app engagement, even overall revenue in the short term, because I think this is going to be better and… 3 times in the scene
- ▶ 26:19 Adam Mosseri And so notes is a nice example because if none of your friend posted a note, it's just the active now trade. 4 times in the scene
- ▶ 30:10 Adam Mosseri Actually, I'm, I'm on Reddit, and I think my handle is just Adam Oseri, and every once in a while I'll just go in and, like, respond to Instagram things, and they, no one has ever believed it was me before.
- ▶ 30:38 Harry Stebbings Um, yeah, Reels was such an important moment, I think.
- ▶ 31:08 Adam Mosseri And short form video was a big part of Instagram. 4 times in the scene
- ▶ 32:05 Adam Mosseri The first version of Reels we built was built on top of stories, and it just didn't work. 5 times in the scene
- ▶ 35:44 Adam Mosseri Everything in Instagram has seemed infinitely more friendly. 2 times in the scene
- ▶ 36:07 Harry Stebbings Threads most recently.
- ▶ 39:37 Harry Stebbings You'd love it if they're like really depressed and you've got a hundred likes on my Insta. 4 times in the scene
- ▶ 45:47 Adam Mosseri What you want your Instagram to be experienced to be if I ask you about in the abstracts over the long term is probably pretty different than what you'd like and interact with on a daily basis in the app. 4 times in the scene
- ▶ 46:04 Adam Mosseri The thing that's really working about Instagram right now with Reels 5 times in the scene
- ▶ 50:57 Adam Mosseri Um, we have a great, small, lean, mean partnerships team, and so we picked verticals that we thought would be important because they, mostly we looked for verticals where they already did well on Instagram, 2 times in the scene
- ▶ 55:42 Harry Stebbings The Kardashians on Instagram. 3 times in the scene
- ▶ 1:02:35 Harry Stebbings I mean it in the nicest way, but when you get to a stage where you're as big as, you know, Facebook, Matter, Instagram are, and you are CEO.
- ▶ 1:05:54 Harry Stebbings Can I ask, from a business perspective, how does the business and monetization potential differ when comparing the video visual of Instagram Reels versus the text-based nature of threads?
- ▶ 1:08:50 Harry Stebbings And a happy marriage, and you're CEO of Instagram. 2 times in the scene
- ▶ 1:13:25 Harry Stebbings Do my dad see her on Instagram?
- ▶ 1:18:10 Harry Stebbings Do you integrate it into what you do with Instagram and threads in it?
- ▶ 1:24:25 Harry Stebbings But like, you see it on Instagram, you can meet kind of anyone.
Lauryn Isford: Product Growth Secrets from Facebook, Airtable, BlueBottle, Dropbox & Notion | E1037 · 20VC with Harry Stebbings
- ▶ 40:04 Lauryn Isford Facebook or Instagram. 2 times in the scene
Gina Gotthilf: Lessons Scaling Duolingo from 3-200M Users; How to Master PR and Comms | E1028 · 20VC with Harry Stebbings
- ▶ 48:17 Harry Stebbings You're like, hey, we're in this, tweet it, LinkedIn it, Instagram it, like, how do you help with that distribution?
- ▶ 1:08:22 Gina Gotthilf Oh, well, I guess I, this is a really good opportunity to plug my friend, Mike Krieger, co-founder and CTO of Instagram. 2 times in the scene
Noah Weiss: How to Master Product-Led Growth; Scaling PLG to Enterprise at Google & Slack | E1026 · 20VC with Harry Stebbings
- ▶ 4:50 Noah Weiss Understanding how competition changes the backdrop with, with Instagram coming out, uh, and really shifting how people viewed what it meant to share experiences in the real world.
David Allemann: How I founded On Running; Working with Roger Federer; Brand Marketing Tips | E1021 · 20VC with Harry Stebbings
- ▶ 37:04 David Allemann So, um, we saw him posting, um, from Paris on his Insta account in On shoes.
Adam Besnivick: How to Invest in Pre-Seed & Seed Stage Companies; Looking Glass Capital | E1020 · 20VC with Harry Stebbings
- ▶ 4:17 Adam Besvinick You were more comfortable seeing something amazing and passing on it and that becoming Uber or Instagram or any iconic company.
Tomer Cohen: Why LinkedIn Stories Failed; How LinkedIn's Feed Was Born; AI Startups | E1019 · 20VC with Harry Stebbings
- ▶ 30:18 Tomer Cohen I think what we saw with stories that there was a construct that people bought around, you know, people were really excited about expression that worked really well in Instagram, in Snapchat, uh, works really well with shorts, um, as well.
Chris Paik: How I Raised $400M; Substack's Broken Business Model; Music on TikTok vs IG | E1011 · 20VC with Harry Stebbings
- ▶ 44:29 Chris Paik And on a consumption side, it's just competing the same way that YouTube and Twitch, YouTube and Twitter and TikTok and Instagram, Snapchat, all compete for entertainment.
- ▶ 46:37 Chris Paik Challenged in Instagram and Snapchat because audio music, which is so core to the content consumption experience was never an endemic part of either of those platforms. 2 times in the scene
- ▶ 1:17:30 Chris Paik There's a very clear reason why the order of founding went from Twitter first, to Instagram, to Snapchat, to TikTok. 2 times in the scene
Scooter Braun on Being Enough, Insecurity, Wealth, Investing, Fame, Marriage and Much More | E1002 · 20VC with Harry Stebbings
- ▶ 13:36 Scooter Braun It's like negative comments on your Instagram, right?
- ▶ 1:34:02 Scooter Braun Benny saw a video that's on my Instagram of me dancing, like joking around.
Mike Salguero: How I Grew ButcherBox to $600M/year in Revenue; Tips for Influencer Marketing | E998 · 20VC with Harry Stebbings
- ▶ 9:05 Mike Salguero Like, you know, perfect example is like, uh, Instagram, right?
- ▶ 25:23 Mike Salguero Cause what happens is like somebody's on Instagram and they see a thing 2 times in the scene
- ▶ 1:00:30 Harry Stebbings Brand marketing is like a bucket, but when you look at Facebook, Instagram, YouTube, TikTok, influencers, all the different channels you have, which one really didn't work?
Jag Duggal: How We Scaled Nubank to 80M Users; Google's Brutal Hiring Practices | E995 · 20VC with Harry Stebbings
- ▶ 0:41 Jag Duggal So he went off and founded a little company called Instagram.
- ▶ 21:15 Jag Duggal So he went off and founded a little company called Instagram. 2 times in the scene
Amjad Masad: How I Founded Replit; Zuck's Famous Saying; Will TikTok be banned? | E987 · 20VC with Harry Stebbings
- ▶ 40:58 Amjad Masad Because like people look at Instagram or WhatsApp as these outlier companies that were able to achieve massive valuations with like very little, with very little people.
Meta CMO Alex Schultz: Competing Against TikTok & Snap; Why Reels Failed at First | E985 · 20VC with Harry Stebbings
- ▶ 9:44 Alex Schultz You know, for Instagram, it's still following.
- ▶ 10:19 Alex Schultz Instagram, everything's correlated to following. 2 times in the scene
- ▶ 10:59 Harry Stebbings We've seen that with Reels now, which I love. 4 times in the scene
- ▶ 15:35 Alex Schultz Reels, virtual reality, where it turns out you're going to take a big risk to do that bet, but it's the right thing to do and you can't do it with numbers. 2 times in the scene
- ▶ 17:28 Harry Stebbings Instagram stories. 2 times in the scene
- ▶ 18:34 Alex Schultz The, the pace of learning really, really matters, and so no, getting out shipping and trying, the first version of Reels failed.
- ▶ 19:17 Harry Stebbings Where would you say you are in reels is progression?
- ▶ 32:34 Alex Schultz Do you work at Facebook and you're in Instagram?
- ▶ 34:06 Harry Stebbings When Instagram's killing it and you're in the Instagram team, amazing compared to just like Facebook where it's much more homogenous. 4 times in the scene
- ▶ 35:07 Alex Schultz We have leaders that run things across companies, so Adam Masseri runs Reels for the company, he also runs Instagram, 3 times in the scene
- ▶ 36:21 Alex Schultz Instagram is connecting around creativity, whether that's resharing your favorite reel or posting a photo with a, with a, with a filter.
- ▶ 56:13 Alex Schultz I think that we want to turn reels into a really major monetization engine, not just an engagement engine.
David Tisch: The 3 Most Important Variables When Raising Your Seed Round | 20VC #983 · 20VC with Harry Stebbings
- ▶ 1:06:37 Harry Stebbings You have a Mike and, um, Kevin at Instagram, and then you have Chad, and then there was another like OG of social who's doing it.
Kevin Systrom & Mike Krieger: The Founders of Instagram Reveal their New Project "Artifact" | E981 · 20VC with Harry Stebbings
- ▶ 0:49 Mike Krieger We've worked together for 13 years now, with basically like a year break, and that was mostly us having left Instagram, us both having new kids, um, and pretty much even in COVID, we were, we were working on projects together. 2 times in the scene
- ▶ 8:00 Mike Krieger But I think for sure, I think the fact that, you know, we looked at each other post Instagram and we both had that drive to still build. 4 times in the scene
- ▶ 10:34 Kevin Systrom It's like, uh, even at Instagram, when Instagram was going well, it was a constant failure. 3 times in the scene
- ▶ 18:54 Mike Krieger Even with Instagram, I remember we had built 3 times in the scene
- ▶ 21:15 Harry Stebbings Well, that was going to be my question, which is like, but I do want to move to Artifact, but that was going to be my final question before, which is like, you know, given the, the weight of both of your brands and the weight of Instagram,… 3 times in the scene
- ▶ 28:21 Mike Krieger And, and that's like a different, um, a different setup than early Instagram, where I think in day one of Instagram, you know, there wasn't really a network there. 2 times in the scene
- ▶ 30:52 Harry Stebbings It's something that I loved with Instagram was the product simplicity and design.
- ▶ 37:40 Harry Stebbings You know, the movement from a Facebook newsfeed to a TikTok, or a newsfeed to a Reels.
- ▶ 46:42 Kevin Systrom To understand whether or not you have significance in a test, and whether you can loop your way towards better things in social, like man, that is so important, and it is so hard to just get a group of people together and get lucky like we… 3 times in the scene
- ▶ 51:12 Mike Krieger You know, I think there were, there are wonderful people that we worked with at Instagram who do really well in an environment where there's a bigger team, like, you know, the, the product is going well. 4 times in the scene
- ▶ 53:45 Mike Krieger I, on Instagram, it was like, when we launched Explore and made it personalized rather than just, uh, like, most popular photos, like, that was a two X delta in usage.
- ▶ 53:54 Mike Krieger Stories,
- ▶ 59:37 Kevin Systrom Personal chemistry, but they were great at what they did, and, like, that's fine, and in fact, as a small company, one of our mistakes in Instagram is hiring too many, like, mission hipsters that wore plaid and really liked drinking…
- ▶ 1:11:22 Harry Stebbings You're Kevin and my founders of Instagram. 2 times in the scene
- ▶ 1:16:07 Kevin Systrom Like, you just, you need to be okay with the fact that like, this stuff happens, but Mike and I have the like, amazing advantage of like, literally having felt this way before, and just knowing, there's this thing in, in flying, I learned… 2 times in the scene
Mike Duboe: Top 5 Lessons Scaling Stitch Fix to IPO; Why CAC/LTV is a BS Metric | 20VC #978 · 20VC with Harry Stebbings
- ▶ 20:41 Harry Stebbings I need a head of Instagram.
Celtics Owner Steve Pagliuca: What Went Wrong with the Chelsea FC Acquisition | 20VC #976 · 20VC with Harry Stebbings
- ▶ 34:09 Steve Pagliuca The huge difference is that when we're working at Gartner Group or one of the great companies to make them great, we are not under media and radio and television and, and now Twitter and Instagram scrutiny every five seconds for…
- ▶ 38:17 Steve Pagliuca So, so, so the new media, uh, Instagram, Twitter, uh, the ability to stream on demand, anything now with, with streaming covers out there like Delta Tray that we've invested into.
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