Instagram, every mention
944 scenes, the whole family · ← back to Instagram
tap a year for its mentions
every year anyone Harry Stebbings 714Alex Schultz 42Adam Mosseri 32Mike Krieger 30Kevin Weil 13Cliff Weitzman 13Jason Lemkin 10Kevin Systrom 9Richard Socher 8Jeremy Liew 8
Verbatim, from the transcripts: the passages where Instagram comes up
Tim Urban: How "Wait But Why" Grew to 600k Readers; AI's Revolutionary Impact on Media | E1048 · 20VC with Harry Stebbings
Adam Mosseri: Why Video Is Bad For Business; Does Feed Matter Anymore? | E1039 · 20VC with Harry Stebbings
- ▶ 10:59 Harry Stebbings Speaking of putting a stake in the ground, and speaking of advice there, I, I, I did want to ask, you know, obviously you kind of then became CEO of Instagram, and I think one of my favorite questions to ask is if you could, with all you… 4 times in the scene
- ▶ 14:29 Harry Stebbings What are one or two of your biggest lessons, having done it now, very successfully with Instagram? 2 times in the scene
- ▶ 20:52 Harry Stebbings When you think back over the time at Instagram, 6 times in the scene
- ▶ 24:13 Adam Mosseri Or more recently, notes. 2 times in the scene
- ▶ 25:41 Adam Mosseri And so the first thing is to be willing to make that prioritization decision and be like, look, I'm going to eat some cost to overall app engagement, even overall revenue in the short term, because I think this is going to be better and… 3 times in the scene
- ▶ 26:19 Adam Mosseri And so notes is a nice example because if none of your friend posted a note, it's just the active now trade. 4 times in the scene
- ▶ 30:10 Adam Mosseri Actually, I'm, I'm on Reddit, and I think my handle is just Adam Oseri, and every once in a while I'll just go in and, like, respond to Instagram things, and they, no one has ever believed it was me before.
- ▶ 30:38 Harry Stebbings Um, yeah, Reels was such an important moment, I think.
- ▶ 31:08 Adam Mosseri And short form video was a big part of Instagram. 4 times in the scene
- ▶ 32:05 Adam Mosseri The first version of Reels we built was built on top of stories, and it just didn't work. 5 times in the scene
- ▶ 35:44 Adam Mosseri Everything in Instagram has seemed infinitely more friendly. 2 times in the scene
- ▶ 36:07 Harry Stebbings Threads most recently.
- ▶ 39:37 Harry Stebbings You'd love it if they're like really depressed and you've got a hundred likes on my Insta. 4 times in the scene
- ▶ 45:47 Adam Mosseri What you want your Instagram to be experienced to be if I ask you about in the abstracts over the long term is probably pretty different than what you'd like and interact with on a daily basis in the app. 4 times in the scene
- ▶ 46:04 Adam Mosseri The thing that's really working about Instagram right now with Reels 5 times in the scene
- ▶ 50:57 Adam Mosseri Um, we have a great, small, lean, mean partnerships team, and so we picked verticals that we thought would be important because they, mostly we looked for verticals where they already did well on Instagram, 2 times in the scene
- ▶ 55:42 Harry Stebbings The Kardashians on Instagram. 3 times in the scene
- ▶ 1:02:35 Harry Stebbings I mean it in the nicest way, but when you get to a stage where you're as big as, you know, Facebook, Matter, Instagram are, and you are CEO.
- ▶ 1:05:54 Harry Stebbings Can I ask, from a business perspective, how does the business and monetization potential differ when comparing the video visual of Instagram Reels versus the text-based nature of threads?
- ▶ 1:08:50 Harry Stebbings And a happy marriage, and you're CEO of Instagram. 2 times in the scene
- ▶ 1:13:25 Harry Stebbings Do my dad see her on Instagram?
- ▶ 1:18:10 Harry Stebbings Do you integrate it into what you do with Instagram and threads in it?
- ▶ 1:24:25 Harry Stebbings But like, you see it on Instagram, you can meet kind of anyone.
Lauryn Isford: Product Growth Secrets from Facebook, Airtable, BlueBottle, Dropbox & Notion | E1037 · 20VC with Harry Stebbings
- ▶ 40:04 Lauryn Isford Facebook or Instagram. 2 times in the scene
Gina Gotthilf: Lessons Scaling Duolingo from 3-200M Users; How to Master PR and Comms | E1028 · 20VC with Harry Stebbings
- ▶ 48:17 Harry Stebbings You're like, hey, we're in this, tweet it, LinkedIn it, Instagram it, like, how do you help with that distribution?
- ▶ 1:08:22 Gina Gotthilf Oh, well, I guess I, this is a really good opportunity to plug my friend, Mike Krieger, co-founder and CTO of Instagram. 2 times in the scene
Noah Weiss: How to Master Product-Led Growth; Scaling PLG to Enterprise at Google & Slack | E1026 · 20VC with Harry Stebbings
- ▶ 4:50 Noah Weiss Understanding how competition changes the backdrop with, with Instagram coming out, uh, and really shifting how people viewed what it meant to share experiences in the real world.
David Allemann: How I founded On Running; Working with Roger Federer; Brand Marketing Tips | E1021 · 20VC with Harry Stebbings
- ▶ 37:04 David Allemann So, um, we saw him posting, um, from Paris on his Insta account in On shoes.
Adam Besnivick: How to Invest in Pre-Seed & Seed Stage Companies; Looking Glass Capital | E1020 · 20VC with Harry Stebbings
- ▶ 4:17 Adam Besvinick You were more comfortable seeing something amazing and passing on it and that becoming Uber or Instagram or any iconic company.
Tomer Cohen: Why LinkedIn Stories Failed; How LinkedIn's Feed Was Born; AI Startups | E1019 · 20VC with Harry Stebbings
- ▶ 30:18 Tomer Cohen I think what we saw with stories that there was a construct that people bought around, you know, people were really excited about expression that worked really well in Instagram, in Snapchat, uh, works really well with shorts, um, as well.
Chris Paik: How I Raised $400M; Substack's Broken Business Model; Music on TikTok vs IG | E1011 · 20VC with Harry Stebbings
- ▶ 44:29 Chris Paik And on a consumption side, it's just competing the same way that YouTube and Twitch, YouTube and Twitter and TikTok and Instagram, Snapchat, all compete for entertainment.
- ▶ 46:37 Chris Paik Challenged in Instagram and Snapchat because audio music, which is so core to the content consumption experience was never an endemic part of either of those platforms. 2 times in the scene
- ▶ 1:17:30 Chris Paik There's a very clear reason why the order of founding went from Twitter first, to Instagram, to Snapchat, to TikTok. 2 times in the scene
Scooter Braun on Being Enough, Insecurity, Wealth, Investing, Fame, Marriage and Much More | E1002 · 20VC with Harry Stebbings
- ▶ 13:36 Scooter Braun It's like negative comments on your Instagram, right?
- ▶ 1:34:02 Scooter Braun Benny saw a video that's on my Instagram of me dancing, like joking around.
Mike Salguero: How I Grew ButcherBox to $600M/year in Revenue; Tips for Influencer Marketing | E998 · 20VC with Harry Stebbings
- ▶ 9:05 Mike Salguero Like, you know, perfect example is like, uh, Instagram, right?
- ▶ 25:23 Mike Salguero Cause what happens is like somebody's on Instagram and they see a thing 2 times in the scene
- ▶ 1:00:30 Harry Stebbings Brand marketing is like a bucket, but when you look at Facebook, Instagram, YouTube, TikTok, influencers, all the different channels you have, which one really didn't work?
Jag Duggal: How We Scaled Nubank to 80M Users; Google's Brutal Hiring Practices | E995 · 20VC with Harry Stebbings
- ▶ 0:41 Jag Duggal So he went off and founded a little company called Instagram.
- ▶ 21:15 Jag Duggal So he went off and founded a little company called Instagram. 2 times in the scene
Amjad Masad: How I Founded Replit; Zuck's Famous Saying; Will TikTok be banned? | E987 · 20VC with Harry Stebbings
- ▶ 40:58 Amjad Masad Because like people look at Instagram or WhatsApp as these outlier companies that were able to achieve massive valuations with like very little, with very little people.
Meta CMO Alex Schultz: Competing Against TikTok & Snap; Why Reels Failed at First | E985 · 20VC with Harry Stebbings
- ▶ 9:44 Alex Schultz You know, for Instagram, it's still following.
- ▶ 10:19 Alex Schultz Instagram, everything's correlated to following. 2 times in the scene
- ▶ 10:59 Harry Stebbings We've seen that with Reels now, which I love. 4 times in the scene
- ▶ 15:35 Alex Schultz Reels, virtual reality, where it turns out you're going to take a big risk to do that bet, but it's the right thing to do and you can't do it with numbers. 2 times in the scene
- ▶ 17:28 Harry Stebbings Instagram stories. 2 times in the scene
- ▶ 18:34 Alex Schultz The, the pace of learning really, really matters, and so no, getting out shipping and trying, the first version of Reels failed.
- ▶ 19:17 Harry Stebbings Where would you say you are in reels is progression?
- ▶ 32:34 Alex Schultz Do you work at Facebook and you're in Instagram?
- ▶ 34:06 Harry Stebbings When Instagram's killing it and you're in the Instagram team, amazing compared to just like Facebook where it's much more homogenous. 4 times in the scene
- ▶ 35:07 Alex Schultz We have leaders that run things across companies, so Adam Masseri runs Reels for the company, he also runs Instagram, 3 times in the scene
- ▶ 36:21 Alex Schultz Instagram is connecting around creativity, whether that's resharing your favorite reel or posting a photo with a, with a, with a filter.
- ▶ 56:13 Alex Schultz I think that we want to turn reels into a really major monetization engine, not just an engagement engine.
David Tisch: The 3 Most Important Variables When Raising Your Seed Round | 20VC #983 · 20VC with Harry Stebbings
- ▶ 1:06:37 Harry Stebbings You have a Mike and, um, Kevin at Instagram, and then you have Chad, and then there was another like OG of social who's doing it.
Kevin Systrom & Mike Krieger: The Founders of Instagram Reveal their New Project "Artifact" | E981 · 20VC with Harry Stebbings
- ▶ 0:49 Mike Krieger We've worked together for 13 years now, with basically like a year break, and that was mostly us having left Instagram, us both having new kids, um, and pretty much even in COVID, we were, we were working on projects together. 2 times in the scene
- ▶ 8:00 Mike Krieger But I think for sure, I think the fact that, you know, we looked at each other post Instagram and we both had that drive to still build. 4 times in the scene
- ▶ 10:34 Kevin Systrom It's like, uh, even at Instagram, when Instagram was going well, it was a constant failure. 3 times in the scene
- ▶ 18:54 Mike Krieger Even with Instagram, I remember we had built 3 times in the scene
- ▶ 21:15 Harry Stebbings Well, that was going to be my question, which is like, but I do want to move to Artifact, but that was going to be my final question before, which is like, you know, given the, the weight of both of your brands and the weight of Instagram,… 3 times in the scene
- ▶ 28:21 Mike Krieger And, and that's like a different, um, a different setup than early Instagram, where I think in day one of Instagram, you know, there wasn't really a network there. 2 times in the scene
- ▶ 30:52 Harry Stebbings It's something that I loved with Instagram was the product simplicity and design.
- ▶ 37:40 Harry Stebbings You know, the movement from a Facebook newsfeed to a TikTok, or a newsfeed to a Reels.
- ▶ 46:42 Kevin Systrom To understand whether or not you have significance in a test, and whether you can loop your way towards better things in social, like man, that is so important, and it is so hard to just get a group of people together and get lucky like we… 3 times in the scene
- ▶ 51:12 Mike Krieger You know, I think there were, there are wonderful people that we worked with at Instagram who do really well in an environment where there's a bigger team, like, you know, the, the product is going well. 4 times in the scene
- ▶ 53:45 Mike Krieger I, on Instagram, it was like, when we launched Explore and made it personalized rather than just, uh, like, most popular photos, like, that was a two X delta in usage.
- ▶ 53:54 Mike Krieger Stories,
- ▶ 59:37 Kevin Systrom Personal chemistry, but they were great at what they did, and, like, that's fine, and in fact, as a small company, one of our mistakes in Instagram is hiring too many, like, mission hipsters that wore plaid and really liked drinking…
- ▶ 1:11:22 Harry Stebbings You're Kevin and my founders of Instagram. 2 times in the scene
- ▶ 1:16:07 Kevin Systrom Like, you just, you need to be okay with the fact that like, this stuff happens, but Mike and I have the like, amazing advantage of like, literally having felt this way before, and just knowing, there's this thing in, in flying, I learned… 2 times in the scene
Mike Duboe: Top 5 Lessons Scaling Stitch Fix to IPO; Why CAC/LTV is a BS Metric | 20VC #978 · 20VC with Harry Stebbings
- ▶ 20:41 Harry Stebbings I need a head of Instagram.
Celtics Owner Steve Pagliuca: What Went Wrong with the Chelsea FC Acquisition | 20VC #976 · 20VC with Harry Stebbings
- ▶ 34:09 Steve Pagliuca The huge difference is that when we're working at Gartner Group or one of the great companies to make them great, we are not under media and radio and television and, and now Twitter and Instagram scrutiny every five seconds for…
- ▶ 38:17 Steve Pagliuca So, so, so the new media, uh, Instagram, Twitter, uh, the ability to stream on demand, anything now with, with streaming covers out there like Delta Tray that we've invested into.
The Ultimate Guide for Building a Two-Sided Marketplace | a16z's Jeff Jordan · 20VC with Harry Stebbings
- ▶ 27:00 Harry Stebbings Can I ask you, though, like, a lot of times we've spoken about Instagram.
- ▶ 32:35 Jeff Jordan If you're constantly optimizing Google and Facebook, but you're trying TikTok and Pinterest and, and, you know, Snap from Insta from a different budget, it's, it promotes that, you know, channel diversity attempt.
Liquid Death CEO Mike Cessario: How I Turned Canned Water to a $700M Company | E968 · 20VC with Harry Stebbings
- ▶ 38:43 Harry Stebbings TikTok has created this rise that's been unprecedented, but it's, you know, parallel with YouTube shorts, Instagram reels.
- ▶ 39:49 Mike Cessario Like if we post a Tik TOK video or if we post an Instagram video, we need that video to be shared without us paying people to share it. 2 times in the scene
- ▶ 41:13 Mike Cessario They're scrolling Instagram.
a16z GP Jeff Jordan: The Ultimate Guide to Two-Sided Marketplaces | 20VC #966 · 20VC with Harry Stebbings
- ▶ 32:59 Harry Stebbings Like a lot of times we've spoken about Instagram.
Barry McCarthy: From Netflix CFO to Peloton CEO; How Netflix Beat Blockbuster | 20VC #962 · 20VC with Harry Stebbings
- ▶ 17:20 Barry McCarthy Then two, I would say Mike Moritz put it best when he was talking about the Instagram business, but it absolutely applies to the Peloton business.
Maggie Hott: 3 Questions You Must Ask When Interviewing Sales Reps | 20VC #960 · 20VC with Harry Stebbings
- ▶ 24:03 Harry Stebbings And what I mean by that is in this new world of customer education, I fundamentally think TikTok is the biggest opportunity in B to B marketing, but there's many different ways, whether it's, you know, Instagram videos, Facebook videos,…
William Hockey: How I Founded Plaid; The Ultimate Cold Email Tip; Hiring Lessons | 20VC #955 · 20VC with Harry Stebbings
- ▶ 20:15 William Hockey I don't know if you're, if you're, you know, be real or you're a photo sharing app that's like on the bleeding edge and you have Instagram right on your back.
20VC: When to Make Your First Growth Hire? Senior or Junior? How To Onboard Them? How To Monitor Their Progress? from Growth Leaders @ Facebook, Instagram, Lyft, Instacart, Miro and more
- ▶ 0:23 Harry Stebbings And we're joined by seven of the best growth leaders from the likes of Facebook, Instagram, Pinterest,
- ▶ 24:05 Harry Stebbings Before that, he's led product growth and consumer product orgs at Instacart, at Instagram, where he helped Instagram grow from four hundred and forty million to a billion actives in just two and a half years. 2 times in the scene
Vaibhav Sahgal: How We Scaled Reddit to 55M Users; Lessons from Zynga | 20VC #942 · 20VC with Harry Stebbings
- ▶ 49:54 Vaibhav Sahgal That's what Instagram is becoming pretty quickly. 2 times in the scene
Kevin Weil: Lessons from Leading Product at Instagram & Twitter | 20VC #934 · 20VC with Harry Stebbings
- ▶ 0:26 Harry Stebbings We've got Instagram, we've got Twitter, we've got Planet most recently.
- ▶ 2:29 Kevin Weil You know, they went to Instagram to lead product now at Planet.
- ▶ 2:59 Harry Stebbings We mentioned, uh, Instagram there as part of the journey. 10 times in the scene
- ▶ 4:40 Kevin Weil You can just like, if you think back to the Instagram of 20 18, you could feel that every single detail was designed, even when, you know, new formats that made big changes to the product, like stories came in. 3 times in the scene
- ▶ 6:15 Harry Stebbings So you mentioned conviction, decision making, and then stories, and the backdrop of stories. 5 times in the scene
- ▶ 6:55 Kevin Weil And it just showed that Instagram didn't have that way of sharing. 7 times in the scene
- ▶ 8:04 Harry Stebbings What did Instagram do with stories to make it successful in a way that others weren't able to? 4 times in the scene
- ▶ 8:04 Harry Stebbings What did Instagram do with stories to make it successful in a way that others weren't able to? 6 times in the scene
- ▶ 11:18 Kevin Weil You can also test something aggressive, like putting stories at the front of the, um, at the top of the user experience, and you can test that in Australia, but you don't have to test something on the third tab, you know, underneath the…
- ▶ 11:44 Harry Stebbings You've worked on Twitter, you've worked on Instagram, you've worked on some of the most loved consumer products.
- ▶ 14:04 Harry Stebbings Can I ask, we mentioned stories being a massive success.
- ▶ 14:07 Harry Stebbings If we think about mistakes and your time back at Instagram, what was the biggest product mistake that you made and what were your lessons and learnings from that experience? 2 times in the scene
- ▶ 19:12 Harry Stebbings We spoke a little bit about your time at Instagram and Twitter, obviously both sizable teams by the time you were leading them.
- ▶ 34:20 Kevin Weil A friend of mine, actually, a person I worked with at Instagram, um, this guy, Mike Develin, who led analytics, had this, uh, this theory that's really resonated with me, that you want alternating skills, just like you were saying, you…
- ▶ 58:45 Harry Stebbings We've taken it in many different directions from calories and sleep to, you know, lessons from Instagram and Twitter and investing.