The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

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why aren't all 15,480 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 52 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Not checkable as stated
Pearsall: Club Caddie is earliest-stage acquisition in Constellation's history
“We are the earliest stage company that Constellation's ever acquired.”
Jason Pearsall Dec 3, 2025 ▶ 12:56 From $450K to $9M ARR in 5 Years: Club Caddie's Vertical SaaS Playbook
Assertion Not checkable as stated
Pearsall: Club Caddie Deal Has the Longest Earn-Out in Constellation History
“I have the longest earn out in CSI history.”
Jason Pearsall Dec 3, 2025 ▶ 13:06 From $450K to $9M ARR in 5 Years: Club Caddie's Vertical SaaS Playbook
Assertion Not checkable as stated
McKeefery gave multiple employees over $1M discretionary payouts after selling Reviews.io
“I mean, I, some of my team members got over a million dollars earn out of this. You know, some people got way more than that and some people got a little bit less, but I did try and make sure that everyone was brought along from the journey.”
Callum McKeefery Nov 26, 2025 ▶ 3:33 Bootstrapped to $82M: How Callum Mckeefery Built Reviews.io from His Kitchen Table
Assertion Not checkable as stated
Tembo currently spends over 100% of its revenue on Claude API costs
“It's definitely more than a hundred percent of our revenue is going to Claude right now.”
Ry Walker Aug 8, 2025 ▶ 17:39 Woah! Unicorn Founder Quits Unicorn During $213M Raise, Launches Something Bigger
Assertion Not checkable as stated
Moore: Superwall's personalized pricing boosts revenue 20% to 30% overnight
“And it's just been massive for the companies that have tried it. We're talking about like companies in the you know, five to 10 in MRR range. Just seeing 20, 30% lifts in revenue overnight.”
Jake Moore Jun 19, 2025 ▶ 23:10 Mobile App King: 2 Lines of Code Make Him $3.6 Million Per Year
Assertion Not checkable as stated
Zitoun: Submagic experiences a very high 15% monthly customer churn
“Our churn is around 15% today, so it's very high, month over month.”
David Zitoun Jun 10, 2025 ▶ 40:06 How I Built my AI Tool SubMagic to $667k/Month With a Tiny Team and No Funding
Assertion Not checkable as stated
Karandish retains 33 percent equity and full board control at Capacity
“I own a third of the equity and I have my business partner, I have complete board control.”
David Karandish Feb 4, 2025 ▶ 16:46 Capacity Acquires $5m ARR Bootstrapped YouCanBookMe To Build AI Support Mega Platform
Assertion Contradicted
Singh: PAR Is Second-Best Performing Sub-$10B Public Software Stock
“In that sort of sub-ten billion dollar software, we're the best performer sans one company over the last one, three, five years.”
Savneet Singh Jan 14, 2025 ▶ 1:29 NYSE: PAR CEO Savneet Singh Shares How He Great from $200m/yr to $400m/yr
Assertion Not checkable as stated
Singh: PAR Software Had -60 NPS and -99 CSAT Upon His Takeover
“They're gonna see that our software business is on fire, and that our customer NPS is -60. Our CSAT was -99. We didn't have one customer that was green on our CSM scores, right?”
Savneet Singh Jan 14, 2025 ▶ 7:39 NYSE: PAR CEO Savneet Singh Shares How He Great from $200m/yr to $400m/yr
Assertion Not checkable as stated
Yampolskiy: Current IPO revenue threshold is $300M to $400M
“Well, you're not going to go, well, right now, if you look at threshold for IPO, you're at like three, four hundred million.”
Alex Yampolskiy Jan 7, 2025 ▶ 14:08 3 Strategies I Used To Scale SecurityScorecard to $70M ARR, 1,700 Customers, & $200M in Cash
Assertion Not checkable as stated
Jain: AMP Email Generates 5x to 10x Increases in User Actions
“The removal of the friction of the click through to a website or app, I mean, we have seen five times, 10 times increases in actions.”
Rajesh Jain Dec 24, 2024 ▶ 9:46 Private, Bootstrapped, & Profitable: How Rajesh Jain Scaled to Over $100M As a Solo Founder
Assertion Supported
SaaS multiples still value growth at three times more than profit
“In today's environment, the actual multiple is five to six times, and that's provided that you have growth. So even though we're moving away from a growth at any cost world to a world where efficiency is prized, the reality is that growth is still worth three …”
Sam Jacobs Dec 17, 2024 ▶ 4:45 Pavilion Breaks $10m Revenue using New Growth Playbook, CEO Sam Jacobs
Assertion Not checkable as stated
Levy: Competing legal tech tools do not serve on-site construction workers
“What I'm certain of is none of them are being distributed and automating jobs to be done for people in the project trailer wearing hard hats right now.”
Josh Levy Nov 7, 2024 ▶ 11:12 42 year old lawyer convinces 200+ Construction Companies to Pay $4k+ Per Year for his Legal Software
Assertion Not checkable as stated
Removing branding from confirmation pages boosted Boomerang's conversion rate to 14%
“We took out all the bright color buttons. Branding is gone. No marketing info. We kept the original one line schedule meetings with Boomerang. And it went up from one percent to basically 20, blended across maybe like 14% because we have less Outlook users in …”
Aye Moah Oct 22, 2024 ▶ 10:17 She invented Gmail Send Later in 2010. Bootstrapping to $10m revenue with Boomerang CEO Aye Moah
Assertion Partly supported
Jasper AI scaled to $50M ARR in 12 months with six employees
“Zero to fifty million ARR with like an island of six people in 12 months.”
Adam Robinson Oct 17, 2024 ▶ 3:03 Adam Robinson Shares Profit and Loss, $22m Revenue, Strategy behind Linkedin and Lawsuit
Assertion Not checkable as stated
Clearbit Reveal solved massive churn by expanding usage across multiple departments
“So I talked to the Clearbit team, the Clearbit reveal team. They said churn was a disaster for that product, and the only thing they could do to lower churn was get other people using other products in other departments.”
Adam Robinson Oct 17, 2024 ▶ 15:27 Adam Robinson Shares Profit and Loss, $22m Revenue, Strategy behind Linkedin and Lawsuit
Assertion Partly supported
Novoselsky: 75% of buyers will be Millennials or Gen Z by 2025
“By next year, literally in three months, 75% of all buyers will be either Millennials or Gen Z.”
Irina Novoselsky Oct 10, 2024 ▶ 3:55 Hootsuite Approaching $400m in Revenue by Throwing out the SaaS Playbook with CEO Irina Novoselsky
Assertion Not checkable as stated
Novoselsky: 60% of B2B SaaS Buying Is Done Before Sales Contact
“60% of the process for buying B to B SaaS is done before a Gen Z person gets on the phone or talks to a sales rep.”
Irina Novoselsky Oct 10, 2024 ▶ 8:17 Hootsuite Approaching $400m in Revenue by Throwing out the SaaS Playbook with CEO Irina Novoselsky
Assertion Not checkable as stated
Novoselsky: Gen Z Is 50% Less Likely to Answer Cold Outreach
“They're a generation that is 50% less likely to answer any kind of cold emails and cold outreach.”
Irina Novoselsky Oct 10, 2024 ▶ 10:26 Hootsuite Approaching $400m in Revenue by Throwing out the SaaS Playbook with CEO Irina Novoselsky
Assertion Not checkable as stated
Novoselsky: Two-thirds of Gen Z buyers want digital purchases up to $50K
“Two out of three of these buyers want a fully digital experience to do their whole purchase, and that goes for 20 K ACV deals all the way up to 50.”
Irina Novoselsky Oct 10, 2024 ▶ 10:44 Hootsuite Approaching $400m in Revenue by Throwing out the SaaS Playbook with CEO Irina Novoselsky
Assertion Not checkable as stated
Schumacher: SaaS Group halved DashThis's ad budget while doubling output
“One of the first things were we slashed their Google paid accounts in half. So we basically slashed the budget in half, but we doubled the output. So essentially we forex the lead gen just on that Google, Google paid account.”
Tim Schumacher Aug 29, 2024 ▶ 12:35 The Micro PE Playbook: They Bought 20 SaaS Companies, $60m ARR, 300 people
Assertion Supported
Chesseri: South Dakota trusts eliminate state income and capital gains taxes
“If those shares were held in a South Dakota trust in South Dakota, there is no state taxes for income or cap gains. So you save 1.3 million dollars right out of the gate just by having your trust in South Dakota.”
Alessandro Chesseri Aug 22, 2024 ▶ 10:21 The Revocable Living Trust Cheat Code for SaaS Founders (Save millions on taxeS)
Assertion Partly supported
Sam Jacobs: Valuation Premium of Growth over Free Cash Flow Fell to 3-to-1
“It used to be growth at any cost, which means that growth really was worth almost, not infinitely more, but probably maybe 15 to 20 times what Free cash flow was worth today. We're in a world where growth is still more valuable than free cash flow, but only th…”
Sam Jacobs Aug 6, 2024 ▶ 14:35 How Pavilion Hit $10m in Revenue While Balancing Investor and Customer Demands with CEO Sam Jacobs
Assertion Not checkable as stated
Every Owner.com BDR generates over $60,000 in monthly closed ACV
“Every single month, every BDR on my team kicks out over 60,000 dollars in closed one ACV.”
Kyle Norton Aug 1, 2024 ▶ 12:21 $5m in ARR? Your CRO Should Be Focused on These 3 Things
Assertion Contradicted
Singh: PAR Technology founders invented the point-of-sale terminal in 1978
“In 1978, our founders invented the point of sale terminal.”
Savneet Singh Jul 23, 2024 ▶ 1:41 39 Year Old Public SaaS CEO Doubles Revenue to $400m Over the Last 24 Months - His Genius M&A Playbook
Assertion Partly supported
Singh: US restaurant unit growth now comes from stadiums and EV stations
“Restaurants are no longer growing in the United States, right? It's like we're over retail, we're over restaurant. And so the growth of the units of restaurants is now in stadiums. It's in convenience stores. EV charging stations. It's not going to be the net …”
Savneet Singh Jul 23, 2024 ▶ 7:38 39 Year Old Public SaaS CEO Doubles Revenue to $400m Over the Last 24 Months - His Genius M&A Playbook
Assertion Partly supported
Survey: 70% of developers want AI tools, but only 40% trust them
“When we went and did a bunch of, ah, surveys, ah, in our user base, a 100,000 people responded and said, you know, 70% of them wanted to use AI tools for software development or for something related to technology development, but only 40% of them trusted what…”
Prashanth Chandrasekar Jul 18, 2024 ▶ 18:58 How Stack Overflow Secretly Made $65,000,000 on its SaaS Last Year
Assertion Supported
Ahrefs grew past $100M revenue without a sales team
“Fun fact, we grew, I'll show you the numbers in a minute, we're over a hundred million dollars. We basically used word of mouth, blogs, and YouTube. We didn't have a sales team till we hit about a hundred million dollars.”
Patrick Stox Jul 11, 2024 ▶ 0:59 aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
Assertion Supported
Ahrefs study found 96.5% of web content gets zero search traffic
“So a lot of content doesn't get any traffic. This is from one of our own studies. On the, on 96 and a half percent, no traffic.”
Patrick Stox Jul 11, 2024 ▶ 8:20 aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
Assertion Not checkable as stated
Deploying AI lead magnet increased website lead conversion from 0.8% to 4.2%
“And within a few weeks, we'd moved our lead conversion from 0.8 to 4.2%. In real terms, that meant another 36 inbound leads every month Eight pipeline opportunities, and 60,000 of new ARR booked every month since we launched this in November.”
Adam Baker Jul 4, 2024 ▶ 19:04 How I Used 1 Linkedin Post to Generate $1,000,000 in Pipeline and Closed $250,000 in new ARR
Assertion Not checkable as stated
Over 60% of companies have at least 40% untracked shadow IT
“More than 60% of companies have at least 40% of their software, being stuff that IT, finance didn't know, ah, that they had, right?”
Brad van Leeuwen May 23, 2024 ▶ 6:49 How to 3x your revenue with 3 simple pricing changes
Assertion Not checkable as stated
ZenBusiness CEO: 10 of 15 acquisitions targeted organic search rankings
“We've done 15 acquisitions. 10 of those acquisitions were organic search position.”
Ross Buhrdorf May 21, 2024 ▶ 8:31 Want $100m in revenue? Copy these lessons from ZenBusiness CEO Ross Buhrdorf
Assertion Not checkable as stated
Martin: Remote companies have a 50% higher employee retention rate
“There's a 50% higher retention rate in, in compared to their in-office counterparts.”
Liam Martin May 16, 2024 ▶ 11:17 13 Lessons I Learned Bootstrapping to $20m in Revenues
Assertion Contradicted
Martin: Y Combinator startup cohort shifted from 16% to 82% remote post-COVID
“Pre-COVID, Y Combinator saw that 16% of their startups were started remotely. Today, this cohort, 82% are partially or fully remote.”
Liam Martin May 16, 2024 ▶ 11:33 13 Lessons I Learned Bootstrapping to $20m in Revenues
Assertion Not checkable as stated
Robinson: Retention.com scaled to $12M ARR with six people
“We actually got to twelve million with six people.”
Adam Robinson Apr 30, 2024 ▶ 8:42 Was my $22m ARR bootstrapped good enough? I felt pressure to be a unicorn, tried, and failed miserably
Assertion Not checkable as stated
Bill Gates Sr.'s law firm sent iContact a cease-and-desist in 2003
“We did the same thing with Microsoft List Builder back in 2003 when they were around, and what we got was a cease and desist letter from Bill Gates' dad's law firm.”
Ryan Allis Apr 18, 2024 ▶ 6:13 27 year old Founder exited for $169m at $50m ARR. How much cash did he take home at exit?
Assertion Partly supported
Schwartz: LendingClub operates as consumer lead generation, not direct business funding
“So Lending Club is really not a funder. It's a lot of them are like kind of lead gen. So you're, they're gathering, they're telling you they're doing it, and then they send it out. But Lending Club is not really a business funding. They do it more personal stu…”
Alex Schwartz Mar 21, 2024 ▶ 11:33 Miami Based Fintech did $70m in 2023 Revenue - What about Gross Margin?
Assertion Not checkable as stated
Britton: Suzy maintains a 75% blended gross margin despite including services
“Our gross margins are 75%. Blend it, including the services which really shows you that we really are running a SaaS business and not a tech-enabled service business, which traditionally runs in the mid to low sixties.”
Matt Britton Jan 30, 2024 ▶ 11:02 Suzy.com did $65m Revenue Last Year. 18% was services so how did he keep 75% gross margin?
Assertion Not checkable as stated
Bootstrapped Proptech Beat Chicago Rivals Who Raised $80M in Venture Capital
“Had a hundred buildings in Chicago, and all the other competitors had raised 20 to eighty million dollars, and they were all based in Chicago, too, but he had the number one market share, and I'm like, how, how is that possible that in their backyard, you're k…”
Brad Miller Dec 14, 2023 ▶ 11:44 Masters of Debt: How I bought a $5m SaaS Company Using Debt, Grew to $20m, Then Flipped for a Huge Gain
Assertion Not checkable as stated
Harris: Cloudbeds' Amplify product delivers a 13x return on ad spend
“The ROAS on all of that dollar spent with us is in the teens in terms of Multiple return on, on, on their money spent. So like giving a 13 X return on every dollar they spend with us is beautiful.”
Adam Harris Dec 5, 2023 ▶ 12:15 $100m in revenue selling software to 27,000 AirBNB hosts?
Assertion Partly supported
Payne: Security budgets grew 5% in 2023 vs historical 30-35%
“I think the data showing right now, security budgets are growing about five percent in 20, 23. And, you know, historically over the last 10 years, security budgets grow 30 to 35%.”
Joe Payne Nov 1, 2023 ▶ 17:44 He hit $120m in ARR Then Sold $70m Unit for $250m, Today His Secrurity SaaS is Cash Rich... whats next?
Assertion Not checkable as stated
Malinar: Private funds have nearly overtaken public markets in size
“Today, the private fund industry is almost overtaken the public markets. There are trillions.”
Badri Malinar Oct 12, 2023 ▶ 1:36 This SaaS For Fund Manager's Just Hit $40k of MRR charing a % of AUM Managed
Assertion Not checkable as stated
Malinar claims Avestor is the only customizable evergreen fund platform
“We are the only platform in the world which offers a customizable fund, and a customizable fund is an evergreen fund.”
Badri Malinar Oct 12, 2023 ▶ 6:11 This SaaS For Fund Manager's Just Hit $40k of MRR charing a % of AUM Managed
Assertion Partly supported
Chili Piper cuts headcount by one-third, from 250 to 170
“So we cut a third of the company. So we went from two 50 to one 70”
Nicolas Vandenberghe Oct 6, 2023 ▶ 7:29 Crazy years: from $60M in secondaries to layoffs & back to cash positive
Assertion Not checkable as stated
Chili Piper achieved cash flow positivity to avoid a down round
“We didn't want to go at a lower valuation, so we said we cut costs, we go cash positive. That's what we do. So that's what we've done.”
Nicolas Vandenberghe Oct 6, 2023 ▶ 11:02 Crazy years: from $60M in secondaries to layoffs & back to cash positive
Assertion Not checkable as stated
Late-stage investors cannot block sales below Chili Piper's $625M valuation
“They don't have the rights. Those who came into the very high valuation do not have the rights to block.”
Nicolas Vandenberghe Oct 6, 2023 ▶ 13:07 Crazy years: from $60M in secondaries to layoffs & back to cash positive
Assertion Not checkable as stated
Darash: Regpack operates a $10.5M ARR SaaS platform with two engineers
“Two.”
Asaf Darash Sep 20, 2023 ▶ 17:41 How He Built a $10m Revenue Company Around Camp Ticket Software, Bootstrapped!
Assertion Partly supported
Summarize.com pioneered per-minute pricing that competitors later copied, says Desai
“We actually did it first. So I started per minute and then now basically all the other competitors are also charging per minute as well.”
Jay Desai Sep 7, 2023 ▶ 10:45 Non Tech Founder Quickly Gives Up 50% To Tech Co-Founder To Scale Revenue Faster
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