The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 17 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Perry: Fiverr casually explored acquiring Design Pickle for $20M in 2019
“The first round was two or three million. The second round was twenty million. And then I said no to both... There weren't any term sheets. These were casual conversations.”
Perry: Creatives cannot make a viable living on Fiverr or 99designs
“You can't make a living working on a marketplace. Like, you can't make a living cobbling together jobs off Fiverr or 99 designs, and that's where a lot of those companies get their teams from, their labor.”
Dimitrov buys bulk SEO articles on Fiverr for $4 to $5 each
“It really depends on the writer, but currently I'm buying both. So basically I'm buying 25, 50 or a hundred articles and it's around five, four dollars, something like that.”
Jackson: Braintrust targets multimillion-dollar enterprise projects over competing with Upwork
“We're not trying to disrupt Upwork or Fiverr. Those are sites where you get a logo or a website We're looking to build large, you know, and facilitate building large software platforms, big, big projects, multimillion dollar projects that could never touch a m…”
Founders must shield employees from distracting acquisition talks until deals close
“And so people were aware, but I think it's also very important for you as a founder to make sure to not, you know, make people immediately start thinking of, okay, You know, what would it be if this exit would happen? You know, what that means for me, et ceter…”
Fiverr and Upwork compete for just 6% of the freelance market
“And the other drivers really is that if you look at the freelance market in general, is it like Still happens outside of online marketplaces. And so the Fiverr and the Upwork and so are really competing within these existing six percent right now.”
Latka: Clients often disintermediate marketplaces to avoid fees
“The thing I found with marketplace is even when you look at like a fiver or like these guys is like once, once somebody finds someone they like working with in terms of a company like working with, they typically end up taking it out of your marketplace. So yo…”
Latka tests 30 Fiverr freelancers at $10 each to find full-time hires
“Currently like how I find new talent to hire full-time at my company is I'll just put out like a, the same process doc to like 30 different people on Fiverr and I'll pay them all, you know, 10 bucks to do the task. And then whoever like goes above and beyond l…”
Enterprise translation requires workflow automation, not just freelance marketplaces
“The difference is that first you don't have automation workflow technology on the platform, and without that, It can't work for big customers because if you're a big company with good budgets, you just can't deal today without automation technology. You can't …”
Wilkerson: Effective Fiverr outsourcing requires top-rated sellers and highly specific instructions.
“The trick with Fiverr is to never work with somebody new, to Be really specific in what you're looking for, to sort them in descending order by their recommended ratings, to look closely at their portfolio, and be ultra-specific about what you love, and what y…”
Adam Stone: Speedlancer was likely the first verticalized freelance marketplace after Fiverr
“And in 2015, there was no verticalized freelancing marketplaces. We were probably the first one after Fiverr, I guess, if you count them as verticalized.”
AND CO reached nearly 60,000 users before its acquisition by Fiverr
“So before the acquisition, we got to close to 60,000 users.”
AND CO achieved a 6-7% free-to-paid conversion rate before acquisition
“In the past, we had, like, so back in the day, we had conversion rates of six, seven percent from free to paid.”
AND CO grew its user base by 600% post-acquisition
“And then since the acquisition, we've grown that by about 600%. And so we're now close to 250,000 users.”
AND CO shifted to a free model after Fiverr acquired them
“So in the past, it was a pure, just SaaS subscription software that we had there. And since we joined Fiverr, we made the product entirely free.”
Bullhorn launched in 1999 as a creative talent marketplace before pivoting
“So we started Bullhorn in 1999 and we were originally We were a online service, kind of like if you've ever used or seen Upwork or Fiverr, we were an online marketplace and specifically we were focused on creative talent and it was really too early for that bu…”