Enterprise translation requires workflow automation, not just freelance marketplaces
Ivan Smolnikov · 1021 How He Solved Translation Marketplace Space and Grew 7x YoY to $24m in Revenue · May 11, 2018 · at 2:10
Ivan Smolnikov, CEO of Smartcat, explains to Nathan Latka why traditional freelance marketplaces like Fiverr fail to capture large enterprise translation budgets.
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“The difference is that first you don't have automation workflow technology on the platform, and without that, It can't work for big customers because if you're a big company with good budgets, you just can't deal today without automation technology. You can't just throw your, you know, content to a linguist and just make the translation done. You need automation technology allowing you to reuse what you have been translating before and also to leverage from machine translation, glossary management, and a lot of other tools automating the workflow.”
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