The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 15 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Facebook ads are highly ineffective for acquiring freelance users
“When you try to like when you try to acquire freelancers, right. You kind of really want to bulk acquire as much as possible. You want to go into places where you can basically just like, you know, grab multiple people at once and don't try to pick people up o…”
D'Souza: Cold outreach remains underutilized because SMBs find setup too complex
“Cold outreach itself, though we think it's a very saturated space, it's still pretty new out there. A lot of businesses still don't use cold outreach because Using Google ads, using Facebook ads is pretty simple for SMB. Cold outreach still feels like rocket s…”
Facebook ads worked well for Kontentino but proved hard to scale
“We've been focusing quite a lot on Facebook ads which was working very well, but it's very hard to scale.”
Webinar Ninja paused all paid ads for six months to focus on SEO
“We actually have stopped doing paid ads for the last six months.”
Garst: Facebook Offers beat standard ads and boosted posts in organic reach
“When you do a Facebook offer versus a Facebook ad, or just, you know, put it up and boost it, Facebook offers, for some reason, outperform in reach versus, for the same dollar amount, essentially, as some other methods of, that Facebook has for you to spend mo…”
Ryan Levesque plans to spend his entire next book advance on marketing
“Whatever I get for the advance will be a marketing project for the next book. That's what it comes down to. So the bigger advance, the more books I'll be able to move. And I'm committed to that. Like I'll spend every penny of that advance to in Facebook ads.”
Mumo: Facebook ads in Kenya cost as little as 120 shillings ($1)
“And in Kenya, Facebook ads are really, really affordable for as low as a hundred and 20 shillings, which is about a dollar. You can run an ad.”
90% of Kontentino's customers came from Facebook ads pre-2019
“90% of our customers came from Facebook ads before 2019.”
Campos: Woven Targeted Desktop CAC Under $12 and Mobile Near $5
“We had two platforms that we were testing on desktop and mobile. We were trying to get the desktop CACs below 12 bucks. A user, we were trying to get the mobile CACs down to as close as five.”
Gibbons: Piper's Facebook ad CAC ranges from $25 to $65
“When we're just doing straight Facebook ads it depends on seasonality. Sometimes we see 25 dollars and sometimes we see 65 dollars.”
Goenka: GoPBN spends approximately $500 per month on Facebook ads
“So currently on Facebook ads, we are spending a gross of like 500 dollars approximately.”
Leong: Initial Facebook ads generated zero paying customers for DevSlopes
“We actually, we didn't get any like paid customers per se, but we did get a lot of clicks and A lot of clicks, a lot of impressions, but the way that we're tracking it, we didn't see any uptick in customers.”
Nova.ai spent zero on paid acquisition before experimenting with Facebook ads
“Just this morning I was setting up literally just prior to this interview, I was setting up our Facebook ads account and our marketing director, he's been all over me on this. He said, let's, you know, do just, you know, do a few thousand a month, you know, le…”