StarZero All shows Try the podcast clipper →

Nick Zekitz

Co-Founder and CEO, Air Traffic Control · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutiveoperatorLinkedIn ↗airtrafficcontrol.io ↗

Nick Zeckets is a software entrepreneur who co-founded Air Traffic Control, an AI-powered personalization engine for marketing and revenue teams. Prior to launching Smoke Signals AI, he was the co-founder and CEO of QuadWrangle, an AI-based alumni engagement platform acquired in 2018.

11statements → 5claims → 0claims resolved → 4/5average certainty → 1.55/5average debate potential →

5 not checkable as stated how the 5 claims stand · each chip opens the sources

1 prediction · 4 assertions · 1 opinion · 2 insights · 3 disclosures · every statement was checked. The prediction and assertions are the 5 claims: statements the public record can support or contradict. 0 are resolved, and 5 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Nick argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Nick Zekitz on measured tape to publish a rate. This says nothing about how they speak.

Everything Nick Zekitz said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Nick Zekitz: Marketing Personalization Is Just Complex Segmentation That Cannot Scale
“And when they say personalization, what they really mean is harder and harder and more demanding versions of segmentation. That that just doesn't scale, right? And frankly, marketing has hit the breaking point where account-based marketing, segmentation-based …”
Nick Zekitz Mar 18, 2021 ▶ 2:17 Marketing Personalization Tool Gets First 8 Customers, $1m ARR Shortly
Prediction Not checkable as stated
Zekitz: airtrafficcontrol.io will exceed $1M ARR in year one
“Oh, a hundred percent. Yeah, I have absolutely no doubt that we'll be over a million in year one.”
Nick Zekitz Mar 18, 2021 ▶ 9:26 Marketing Personalization Tool Gets First 8 Customers, $1m ARR Shortly
Opinion
Zekitz: Twilio Struggles to Prove Revenue Attribution to Customers
“I think one of the problems that happens with consumption models in other businesses is that, yeah, hey, this is a shortcut to, say, build a product, right? You know, and Twilio has a really hard time saying, hey, when you build stuff on top of all this is how…”
Nick Zekitz Mar 18, 2021 ▶ 12:27 Marketing Personalization Tool Gets First 8 Customers, $1m ARR Shortly
Insight
Zekitz: Higher ed buyers are averse to paying early-stage startups
“Higher ed is really averse to kind of paying for you to get to product.”
Nick Zekitz Mar 18, 2021 ▶ 11:06 Marketing Personalization Tool Gets First 8 Customers, $1m ARR Shortly
Disclosure
airtrafficcontrol.io charges 2.5 cents per personalized content impression
“So our model is a consumption based model. So every time somebody sees something that's been personalized to them, it's two and a half cents.”
Nick Zekitz Mar 18, 2021 ▶ 3:29 Marketing Personalization Tool Gets First 8 Customers, $1m ARR Shortly
Disclosure
Nick Zekitz: airtrafficcontrol.io averages $5,000 to $10,000 per month per customer
“Yeah, for us, we're right in there right around anywhere between five and 10 K per month.”
Nick Zekitz Mar 18, 2021 ▶ 3:55 Marketing Personalization Tool Gets First 8 Customers, $1m ARR Shortly
Assertion Not checkable as stated
Zekitz: airtrafficcontrol.io achieved revenue within 30 days of go-to-market
“We started going to market four months ago and three months and 30 days ago we were revenue positive.”
Nick Zekitz Mar 18, 2021 ▶ 5:05 Marketing Personalization Tool Gets First 8 Customers, $1m ARR Shortly
Assertion Not checkable as stated
Zekitz: airtrafficcontrol.io has eight customers at proof-of-concept or beyond
“Right now we are, ah, proof of concepted or more at eight, so not a whole lot.”
Nick Zekitz Mar 18, 2021 ▶ 5:20 Marketing Personalization Tool Gets First 8 Customers, $1m ARR Shortly
Assertion Not checkable as stated
Zekitz: airtrafficcontrol.io targets only enterprise B2B teams with 500+ content pieces
“We don't have anybody paying us a hundred bucks a month. We have no time for that. Everything right now is enterprise. B to B marketing organizations with at least 500 pieces of content, more than 50,000 people that they're endeavoring to touch a month through…”
Nick Zekitz Mar 18, 2021 ▶ 5:51 Marketing Personalization Tool Gets First 8 Customers, $1m ARR Shortly
Assertion Not checkable as stated
Zekitz: Customer Offered 30-40x Higher Pricing Tied to Conversions
“We had another customer say, well, every time that I actually get a form filled out, or I do get a conversion, I actually would like to pay you 30, 40 times more than that.”
Nick Zekitz Mar 18, 2021 ▶ 14:09 Marketing Personalization Tool Gets First 8 Customers, $1m ARR Shortly
Disclosure
Zekitz: Airtrafficcontrol.io is 100% bootstrapped
“A hundred percent bootstrapped.”
Nick Zekitz Mar 18, 2021 ▶ 10:13 Marketing Personalization Tool Gets First 8 Customers, $1m ARR Shortly

Appearances (1)

EpisodeDateSpeaking time
Marketing Personalization Tool Gets First 8 Customers, $1m ARR Shortly Mar 18, 2021 10m
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 2,600 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.

Try the podcast clipper Learn more