Nick Zekitz: Marketing Personalization Is Just Complex Segmentation That Cannot Scale
Nick Zekitz · Marketing Personalization Tool Gets First 8 Customers, $1m ARR Shortly · Mar 18, 2021 · at 2:17
Nick Zekitz, founder of airtrafficcontrol.io, explains the core problem in B2B marketing that his software aims to solve.
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“And when they say personalization, what they really mean is harder and harder and more demanding versions of segmentation. That that just doesn't scale, right? And frankly, marketing has hit the breaking point where account-based marketing, segmentation-based marketing has broken the human barrier, and humans can't make it work any better, and yet the demand to personalize engagement remains.”
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More from Nick Zekitz
Zekitz: airtrafficcontrol.io will exceed $1M ARR in year one
“Oh, a hundred percent. Yeah, I have absolutely no doubt that we'll be over a million in year one.”
Zekitz: Twilio Struggles to Prove Revenue Attribution to Customers
“I think one of the problems that happens with consumption models in other businesses is that, yeah, hey, this is a shortcut to, say, build a product, right? You know, and Twilio has a really hard time saying, hey, when you build stuff on top of all this is how…”
Zekitz: Higher ed buyers are averse to paying early-stage startups
“Higher ed is really averse to kind of paying for you to get to product.”
airtrafficcontrol.io charges 2.5 cents per personalized content impression
“So our model is a consumption based model. So every time somebody sees something that's been personalized to them, it's two and a half cents.”