Zekitz: Higher ed buyers are averse to paying early-stage startups
Nick Zekitz · Marketing Personalization Tool Gets First 8 Customers, $1m ARR Shortly · Mar 18, 2021 · at 11:06
Nick Zekitz compares the willingness to pay between higher education customers at his previous company and corporate B2B clients at airtrafficcontrol.io.
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“Higher ed is really averse to kind of paying for you to get to product.”
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