Zekitz: Twilio Struggles to Prove Revenue Attribution to Customers
Nick Zekitz · Marketing Personalization Tool Gets First 8 Customers, $1m ARR Shortly · Mar 18, 2021 · at 12:27
Nick Zekitz (founder of airtrafficcontrol.io) discusses consumption-based pricing and how certain infrastructure platforms struggle to demonstrate direct revenue attribution compared to commercial data tools.
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“I think one of the problems that happens with consumption models in other businesses is that, yeah, hey, this is a shortcut to, say, build a product, right? You know, and Twilio has a really hard time saying, hey, when you build stuff on top of all this is how much money we've made you.”
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airtrafficcontrol.io charges 2.5 cents per personalized content impression
“So our model is a consumption based model. So every time somebody sees something that's been personalized to them, it's two and a half cents.”