account-based marketing
also referred to as: abm · account based marketing
5 statements across 5 episodes · 3 bullish · 2 bearish · 4 people on the record · first statement Mar 21, 2017 by Chris Golec · across every show →
Everything said about account-based marketing, oldest first
Mar 21, 2017 bullish
Golec: Sales teams ignore half of MQLs due to misalignment
“You know, the sales team doesn't care about MQLs. That's why they don't follow up on half of them because the leads are from the wrong companies, meaning companies are too small. They're in the wrong industries. So there's this huge misalignment between sales …”
Oct 19, 2017 bullish
Mar 18, 2021 negative
Nick Zekitz: Marketing Personalization Is Just Complex Segmentation That Cannot Scale
“And when they say personalization, what they really mean is harder and harder and more demanding versions of segmentation. That that just doesn't scale, right? And frankly, marketing has hit the breaking point where account-based marketing, segmentation-based …”
Aug 11, 2022 negative
Massive automation-heavy ABM campaigns fail due to neglected fundamentals
“One of the biggest mistakes I believe these companies are making if When they hear about new, you know, tactics, strategy, whatever it is, ABM, demand generation, they usually don't have skill set, but what they want to do is they want to launch a massive camp…”