segmentation
1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Mar 18, 2021 by Nick Zekitz · across every show →
Everything said about segmentation, oldest first
Mar 18, 2021 negative
Nick Zekitz: Marketing Personalization Is Just Complex Segmentation That Cannot Scale
“And when they say personalization, what they really mean is harder and harder and more demanding versions of segmentation. That that just doesn't scale, right? And frankly, marketing has hit the breaking point where account-based marketing, segmentation-based …”