Segmentation
topic on 3 shows · 4 statements across 3 episodes
the Official SaaStr Podcast 
A Product Market Fit Show 
Top Founders
4 statements about Segmentation, every show
Cybersecurity Has Shifted From Total Prevention to Breach Containment
“We live in a post breach world. Every organization either has been breached or they're terrified they're next on the list. And they rightfully should be because this is no longer an anomaly. It's not if, it's when. If the biggest companies in the world and the…”
Illumio Reached 500 Employees Before Gartner Formally Recognized Its Market
“Gartner didn't write a report with the word in it until two years ago. And we had already become a company of over 500 people.”
Robertson: Never send upsell or advanced emails to struggling onboarding users
“The most important thing for segmentation is to actually make sure that as you're sending out different communications, you know where your customer is and what their level of happiness is. If someone's in onboarding and activation, And they're doing well and …”
Nick Zekitz: Marketing Personalization Is Just Complex Segmentation That Cannot Scale
“And when they say personalization, what they really mean is harder and harder and more demanding versions of segmentation. That that just doesn't scale, right? And frankly, marketing has hit the breaking point where account-based marketing, segmentation-based …”