The Ledger
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Nick Zekitz: Marketing Personalization Is Just Complex Segmentation That Cannot Scale
“And when they say personalization, what they really mean is harder and harder and more demanding versions of segmentation. That that just doesn't scale, right? And frankly, marketing has hit the breaking point where account-based marketing, segmentation-based …”
Zekitz: airtrafficcontrol.io will exceed $1M ARR in year one
“Oh, a hundred percent. Yeah, I have absolutely no doubt that we'll be over a million in year one.”
Zekitz: Twilio Struggles to Prove Revenue Attribution to Customers
“I think one of the problems that happens with consumption models in other businesses is that, yeah, hey, this is a shortcut to, say, build a product, right? You know, and Twilio has a really hard time saying, hey, when you build stuff on top of all this is how…”
Zekitz: Higher ed buyers are averse to paying early-stage startups
“Higher ed is really averse to kind of paying for you to get to product.”
airtrafficcontrol.io charges 2.5 cents per personalized content impression
“So our model is a consumption based model. So every time somebody sees something that's been personalized to them, it's two and a half cents.”
Nick Zekitz: airtrafficcontrol.io averages $5,000 to $10,000 per month per customer
“Yeah, for us, we're right in there right around anywhere between five and 10 K per month.”
Zekitz: airtrafficcontrol.io achieved revenue within 30 days of go-to-market
“We started going to market four months ago and three months and 30 days ago we were revenue positive.”
Zekitz: airtrafficcontrol.io has eight customers at proof-of-concept or beyond
“Right now we are, ah, proof of concepted or more at eight, so not a whole lot.”
Zekitz: airtrafficcontrol.io targets only enterprise B2B teams with 500+ content pieces
“We don't have anybody paying us a hundred bucks a month. We have no time for that. Everything right now is enterprise. B to B marketing organizations with at least 500 pieces of content, more than 50,000 people that they're endeavoring to touch a month through…”