MatterMade

11 statements across 1 episodes · 4 bullish · 2 bearish · 1 people on the record · first statement Nov 24, 2022 by Eli Rubel · said 12 times in 1 episodes since 2022 · across every show →

Mentions by year

brought up most by Nathan Latka (9), Eli Rubel (3)

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Everything said about MatterMade, oldest first

Nov 24, 2022 negative
Disclosure
MatterMade downsized from 37 employees in 2022 amid a revenue decline
“We'll be lower this year. Yeah. I mean, we were 37 employees earlier in the year. We had to downsize.”
Eli Rubel Nov 24, 2022 ▶ 16:06 Imagine doing $6.1m in revenue helping Loom, Dropbox, and G2 break $100m in ARR
Nov 24, 2022 positive
Disclosure
MatterMade helped Loom scale demand post-Series A through high-intent channels
“Yeah, this would be post revenue. So this was essentially when I think they had raised a series A at this point. And they were trying to figure out how to cast a wider net. Like their goal was to increase work user signups efficiently. And so we launched this …”
Eli Rubel Nov 24, 2022 ▶ 2:01 Imagine doing $6.1m in revenue helping Loom, Dropbox, and G2 break $100m in ARR
Nov 24, 2022
Disclosure
MatterMade generated $6.1 million in top-line revenue during 2021
“I mean, we did we did 6.1 top line last year”
Eli Rubel Nov 24, 2022 ▶ 15:58 Imagine doing $6.1m in revenue helping Loom, Dropbox, and G2 break $100m in ARR
Nov 24, 2022
Disclosure
MatterMade generated approximately $900K in revenue during its first year
“First year revenue in Mattermade was probably, it was like nine, 900 K, something like that.”
Eli Rubel Nov 24, 2022 ▶ 13:43 Imagine doing $6.1m in revenue helping Loom, Dropbox, and G2 break $100m in ARR
Nov 24, 2022 negative
Insight
Early-stage sales teams often erase marketing gains by ignoring buyer context
“A lot of time, early stage companies will have a complex buyer journey that they've done a really good job. Like the marketers have done a great job. Teeing up this person to talk to sales and then sales will have no idea of all that historical context and the…”
Eli Rubel Nov 24, 2022 ▶ 8:06 Imagine doing $6.1m in revenue helping Loom, Dropbox, and G2 break $100m in ARR
Nov 24, 2022
Assertion Supported
MatterMade's creative team manages design work for Dropbox and Yelp
“We have this amazing design team. Like they're doing design for Dropbox and Yelp and like really high profile clients of ours.”
Eli Rubel Nov 24, 2022 ▶ 16:24 Imagine doing $6.1m in revenue helping Loom, Dropbox, and G2 break $100m in ARR
Nov 24, 2022 neutral
Insight
Enterprise SaaS engagements should focus on pipeline generation over immediate revenue
“And if it's an enterprise sales product, we're not going to be focused on revenue because their sales cycles might be six to nine months. We'll be focused on like quality pipe gen where the sales reps are saying, yes, these are really great conversations we're…”
Eli Rubel Nov 24, 2022 ▶ 3:50 Imagine doing $6.1m in revenue helping Loom, Dropbox, and G2 break $100m in ARR
Nov 24, 2022 positive
Disclosure
Rubel spun off MatterMade's design team into a $2,500 monthly subscription
“But I was like, you know what, let me spin off our design team and have it be Start at 2500 a month, get design exactly when you need it, not be held up waiting for the product designer to ship your, you know, marketing assets, that sort of thing, or brand ass…”
Eli Rubel Nov 24, 2022 ▶ 16:49 Imagine doing $6.1m in revenue helping Loom, Dropbox, and G2 break $100m in ARR
Nov 24, 2022
Disclosure
MatterMade charged a massive $45K monthly retainer for all 2021 clients
“No, no, we were 45 K a month all of last year across all of our clients.”
Eli Rubel Nov 24, 2022 ▶ 15:01 Imagine doing $6.1m in revenue helping Loom, Dropbox, and G2 break $100m in ARR
Nov 24, 2022 positive
Insight
Budget-strapped startups must target a narrow TAM segment to ensure frequency
“But the reality is that if your budget is strapped, you need to focus on a specific segment of your TAM. You can't just try to boil the ocean or you can, but it's going to be way less effective because you might only be able to get your impression in front of …”
Eli Rubel Nov 24, 2022 ▶ 7:40 Imagine doing $6.1m in revenue helping Loom, Dropbox, and G2 break $100m in ARR
Nov 24, 2022 positive
Assertion Not checkable as stated
MatterMade helps grow more than 10 unicorn companies per year
“And so we're able to come in and be that senior strategy layer that's, you know, helped grow 10 plus unicorns a year.”
Eli Rubel Nov 24, 2022 ▶ 3:07 Imagine doing $6.1m in revenue helping Loom, Dropbox, and G2 break $100m in ARR
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