Insight
Enterprise SaaS engagements should focus on pipeline generation over immediate revenue
“And if it's an enterprise sales product, we're not going to be focused on revenue because their sales cycles might be six to nine months. We'll be focused on like quality pipe gen where the sales reps are saying, yes, these are really great conversations we're…”
Insight
Budget-strapped startups must target a narrow TAM segment to ensure frequency
“But the reality is that if your budget is strapped, you need to focus on a specific segment of your TAM. You can't just try to boil the ocean or you can, but it's going to be way less effective because you might only be able to get your impression in front of …”
Insight
Early-stage sales teams often erase marketing gains by ignoring buyer context
“A lot of time, early stage companies will have a complex buyer journey that they've done a really good job. Like the marketers have done a great job. Teeing up this person to talk to sales and then sales will have no idea of all that historical context and the…”
Assertion Not checkable as stated
MatterMade helps grow more than 10 unicorn companies per year
“And so we're able to come in and be that senior strategy layer that's, you know, helped grow 10 plus unicorns a year.”
Assertion Not checkable as stated
Rubel scaled an acquired e-commerce business from $20K to $300K MRR
“So I bought it. They were doing like 20 K a month. I got it up to, I think it was like 250 K, 300 K a month in Rev.”
Disclosure
Rubel bought an e-commerce business to extend his QSBS tax exemption
“Buying this business allowed me to extend my QSBS exemption from Glider. So I ended up like the money that I get on that position was really just in the tax savings from rolling the proceeds.”
Disclosure
MatterMade charged a massive $45K monthly retainer for all 2021 clients
“No, no, we were 45 K a month all of last year across all of our clients.”
Disclosure
MatterMade generated $6.1 million in top-line revenue during 2021
“I mean, we did we did 6.1 top line last year”
Disclosure
MatterMade downsized from 37 employees in 2022 amid a revenue decline
“We'll be lower this year. Yeah. I mean, we were 37 employees earlier in the year. We had to downsize.”
Disclosure
Rubel spun off MatterMade's design team into a $2,500 monthly subscription
“But I was like, you know what, let me spin off our design team and have it be Start at 2500 a month, get design exactly when you need it, not be held up waiting for the product designer to ship your, you know, marketing assets, that sort of thing, or brand ass…”
Disclosure
MatterMade helped Loom scale demand post-Series A through high-intent channels
“Yeah, this would be post revenue. So this was essentially when I think they had raised a series A at this point. And they were trying to figure out how to cast a wider net. Like their goal was to increase work user signups efficiently. And so we launched this …”
Disclosure
Eli Rubel sold his first SaaS startup Glider for $3 million
“I founded a SaaS company before that.
It was venture backed.
Sold that in 2014.
Acquired.
Glider.com.
We did contract lifecycle management.
I raised like 1.4, 1.7, something like that.
We acquired really early.
sold the company for three million dollars.”
Disclosure
MatterMade generated approximately $900K in revenue during its first year
“First year revenue in Mattermade was probably, it was like nine, 900 K, something like that.”
Assertion Supported
MatterMade's creative team manages design work for Dropbox and Yelp
“We have this amazing design team. Like they're doing design for Dropbox and Yelp and like really high profile clients of ours.”
