Disclosure certainty 4/5 debate potential 1/5

MatterMade charged a massive $45K monthly retainer for all 2021 clients

Eli Rubel · Imagine doing $6.1m in revenue helping Loom, Dropbox, and G2 break $100m in ARR · Nov 24, 2022 · at 15:01

MatterMade founder Eli Rubel explains the pricing structure and retainer fees for the agency's full marketing service offering.

0:00 / 0:04exact quote · 4.5s
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“No, no, we were 45 K a month all of last year across all of our clients.”

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More from Eli Rubel

Insight
Enterprise SaaS engagements should focus on pipeline generation over immediate revenue
“And if it's an enterprise sales product, we're not going to be focused on revenue because their sales cycles might be six to nine months. We'll be focused on like quality pipe gen where the sales reps are saying, yes, these are really great conversations we're…”
Eli Rubel Nov 24, 2022 ▶ 3:50 Imagine doing $6.1m in revenue helping Loom, Dropbox, and G2 break $100m in ARR
Insight
Budget-strapped startups must target a narrow TAM segment to ensure frequency
“But the reality is that if your budget is strapped, you need to focus on a specific segment of your TAM. You can't just try to boil the ocean or you can, but it's going to be way less effective because you might only be able to get your impression in front of …”
Eli Rubel Nov 24, 2022 ▶ 7:40 Imagine doing $6.1m in revenue helping Loom, Dropbox, and G2 break $100m in ARR
Insight
Early-stage sales teams often erase marketing gains by ignoring buyer context
“A lot of time, early stage companies will have a complex buyer journey that they've done a really good job. Like the marketers have done a great job. Teeing up this person to talk to sales and then sales will have no idea of all that historical context and the…”
Eli Rubel Nov 24, 2022 ▶ 8:06 Imagine doing $6.1m in revenue helping Loom, Dropbox, and G2 break $100m in ARR
Assertion Not checkable as stated
MatterMade helps grow more than 10 unicorn companies per year
“And so we're able to come in and be that senior strategy layer that's, you know, helped grow 10 plus unicorns a year.”
Eli Rubel Nov 24, 2022 ▶ 3:07 Imagine doing $6.1m in revenue helping Loom, Dropbox, and G2 break $100m in ARR
Assertion Not checkable as stated
Rubel scaled an acquired e-commerce business from $20K to $300K MRR
“So I bought it. They were doing like 20 K a month. I got it up to, I think it was like 250 K, 300 K a month in Rev.”
Eli Rubel Nov 24, 2022 ▶ 12:14 Imagine doing $6.1m in revenue helping Loom, Dropbox, and G2 break $100m in ARR
Disclosure
Rubel bought an e-commerce business to extend his QSBS tax exemption
“Buying this business allowed me to extend my QSBS exemption from Glider. So I ended up like the money that I get on that position was really just in the tax savings from rolling the proceeds.”
Eli Rubel Nov 24, 2022 ▶ 13:15 Imagine doing $6.1m in revenue helping Loom, Dropbox, and G2 break $100m in ARR
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