MatterMade helped Loom scale demand post-Series A through high-intent channels
Eli Rubel · Imagine doing $6.1m in revenue helping Loom, Dropbox, and G2 break $100m in ARR · Nov 24, 2022 · at 2:01
Eli Rubel, founder of demand generation agency MatterMade, explains the stage at which his agency was brought in to assist video messaging startup Loom with user acquisition.
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“Yeah, this would be post revenue. So this was essentially when I think they had raised a series A at this point. And they were trying to figure out how to cast a wider net. Like their goal was to increase work user signups efficiently. And so we launched this hybrid campaign for them, helping them lean into high intent channels, capture demand and drive down their costs to acquire. But I mean, at a high level, they brought us in when they basically didn't have a demand team. It was like maybe a demand Team of one or two. We were brought in by an advisor of theirs partner directly with the CEO, Joe and his team.”
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