Eli Rubel details MatterMade's downsizing and revenue contraction following the 2021 tech market boom.
0:00 / 0:06exact quote · 6.8s
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“We'll be lower this year. Yeah. I mean, we were 37 employees earlier in the year. We had to downsize.”
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More from Eli Rubel
Insight
Enterprise SaaS engagements should focus on pipeline generation over immediate revenue
“And if it's an enterprise sales product, we're not going to be focused on revenue because their sales cycles might be six to nine months. We'll be focused on like quality pipe gen where the sales reps are saying, yes, these are really great conversations we're…”
Eli RubelNov 24, 2022▶ 3:50Imagine doing $6.1m in revenue helping Loom, Dropbox, and G2 break $100m in ARR
Insight
Budget-strapped startups must target a narrow TAM segment to ensure frequency
“But the reality is that if your budget is strapped, you need to focus on a specific segment of your TAM. You can't just try to boil the ocean or you can, but it's going to be way less effective because you might only be able to get your impression in front of …”
Eli RubelNov 24, 2022▶ 7:40Imagine doing $6.1m in revenue helping Loom, Dropbox, and G2 break $100m in ARR
Insight
Early-stage sales teams often erase marketing gains by ignoring buyer context
“A lot of time, early stage companies will have a complex buyer journey that they've done a really good job. Like the marketers have done a great job. Teeing up this person to talk to sales and then sales will have no idea of all that historical context and the…”
Eli RubelNov 24, 2022▶ 8:06Imagine doing $6.1m in revenue helping Loom, Dropbox, and G2 break $100m in ARR
AssertionNot checkable as stated
MatterMade helps grow more than 10 unicorn companies per year
“And so we're able to come in and be that senior strategy layer that's, you know, helped grow 10 plus unicorns a year.”
Eli RubelNov 24, 2022▶ 3:07Imagine doing $6.1m in revenue helping Loom, Dropbox, and G2 break $100m in ARR
AssertionNot checkable as stated
Rubel scaled an acquired e-commerce business from $20K to $300K MRR
“So I bought it. They were doing like 20 K a month. I got it up to, I think it was like 250 K, 300 K a month in Rev.”
Eli RubelNov 24, 2022▶ 12:14Imagine doing $6.1m in revenue helping Loom, Dropbox, and G2 break $100m in ARR
Disclosure
Rubel bought an e-commerce business to extend his QSBS tax exemption
“Buying this business allowed me to extend my QSBS exemption from Glider. So I ended up like the money that I get on that position was really just in the tax savings from rolling the proceeds.”
Eli RubelNov 24, 2022▶ 13:15Imagine doing $6.1m in revenue helping Loom, Dropbox, and G2 break $100m in ARR
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