MatterMade
company on 1 show · 11 statements across 1 episodes · said 12 times in 1 episodes since 2022
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2022 12 mentions in 1 episode
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11 statements about MatterMade, every show
Rubel spun off MatterMade's design team into a $2,500 monthly subscription
“But I was like, you know what, let me spin off our design team and have it be Start at 2500 a month, get design exactly when you need it, not be held up waiting for the product designer to ship your, you know, marketing assets, that sort of thing, or brand ass…”
MatterMade's creative team manages design work for Dropbox and Yelp
“We have this amazing design team. Like they're doing design for Dropbox and Yelp and like really high profile clients of ours.”
MatterMade downsized from 37 employees in 2022 amid a revenue decline
“We'll be lower this year. Yeah. I mean, we were 37 employees earlier in the year. We had to downsize.”
MatterMade generated $6.1 million in top-line revenue during 2021
“I mean, we did we did 6.1 top line last year”
MatterMade charged a massive $45K monthly retainer for all 2021 clients
“No, no, we were 45 K a month all of last year across all of our clients.”
MatterMade generated approximately $900K in revenue during its first year
“First year revenue in Mattermade was probably, it was like nine, 900 K, something like that.”
Early-stage sales teams often erase marketing gains by ignoring buyer context
“A lot of time, early stage companies will have a complex buyer journey that they've done a really good job. Like the marketers have done a great job. Teeing up this person to talk to sales and then sales will have no idea of all that historical context and the…”
Budget-strapped startups must target a narrow TAM segment to ensure frequency
“But the reality is that if your budget is strapped, you need to focus on a specific segment of your TAM. You can't just try to boil the ocean or you can, but it's going to be way less effective because you might only be able to get your impression in front of …”
Enterprise SaaS engagements should focus on pipeline generation over immediate revenue
“And if it's an enterprise sales product, we're not going to be focused on revenue because their sales cycles might be six to nine months. We'll be focused on like quality pipe gen where the sales reps are saying, yes, these are really great conversations we're…”
MatterMade helps grow more than 10 unicorn companies per year
“And so we're able to come in and be that senior strategy layer that's, you know, helped grow 10 plus unicorns a year.”
MatterMade helped Loom scale demand post-Series A through high-intent channels
“Yeah, this would be post revenue. So this was essentially when I think they had raised a series A at this point. And they were trying to figure out how to cast a wider net. Like their goal was to increase work user signups efficiently. And so we launched this …”