Brian Halligan

7 statements across 3 episodes · 3 bullish · 2 bearish · 3 people on the record · first statement Mar 13, 2018 by Brian Halligan · said 57 times in 38 episodes since 2016 · across every show →

On the record as a speaker too: Brian Halligan's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by Nathan Latka (38), Peter Caputa (3), Naveen Gupta (3), Jason Hsiao (2), Dennis Kelly (2), Scott Brinker (1), Patrick Campbell (1), Larry Kim (1)

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081520162017201820192020202120222023episodes it came up in
0017.521520162017201820192020202120222023episodesmentions per episode
2023 1 mention in 1 episode
2022 6 mentions in 3 episodes 2 per episode
2021 2 mentions in 2 episodes 1 per episode
2020 2 mentions in 1 episode
2019 15 mentions in 11 episodes 1 per episode
2018 23 mentions in 15 episodes 2 per episode
2017 6 mentions in 3 episodes 2 per episode
2016 2 mentions in 2 episodes 1 per episode

every mention, scene by scene, with the transcript →

Everything said about Brian Halligan, oldest first

Mar 13, 2018 negative
Insight
Halligan: Founders mistakenly chase high price points over the full demand curve
“One mistake I think entrepreneurs make and investors make is they don't try to maximize the supply and demand curve. They just keep trying to drive those price points up.”
Brian Halligan Mar 13, 2018 ▶ 13:01 962 Why Hubspot Spent 1000's+ Hours On Pricing
Mar 13, 2018
Insight
Halligan: Winning in SMB SaaS requires low CAC and 100% net retention
“Now the key is you can now build an SMB business, but you have to do two things. One, you need to keep your costs to acquire a customer under control. You can't acquire customers through Google AdWords and TV ads and stuff like that because the math just blows…”
Brian Halligan Mar 13, 2018 ▶ 14:15 962 Why Hubspot Spent 1000's+ Hours On Pricing
Mar 13, 2018 positive
Insight
Halligan: Blending low-price sales funnels improved HubSpot's LTV-to-CAC ratio
“What happened is we blend them together and our total cost to acquire is down or total lifetime values down, but the ratio is up and that's what we want. We want the return on CAC to be higher. And we're just pouring new customers in at this lower price point,…”
Brian Halligan Mar 13, 2018 ▶ 11:53 962 Why Hubspot Spent 1000's+ Hours On Pricing
Mar 13, 2018 bullish
Prediction Not checkable as stated
Halligan predicts the next giant companies will emerge in SMB, not enterprise
“All the competitions up in the enterprise, SMB is where I think the next big, giant companies are going to go.”
Brian Halligan Mar 13, 2018 ▶ 14:55 962 Why Hubspot Spent 1000's+ Hours On Pricing
Mar 13, 2018 positive
Assertion Not checkable as stated
Halligan: HubSpot's sales product reduced CAC to $1,000 with $5,000 LTV
“Our old cost to acquire a customer was, let's say, 13, 14,000, Total lifetime value was maybe 55, 60,000. On the sales product, the cost to acquire was more like, you know, a thousand bucks and then 5000 dollar total lifetime value.”
Brian Halligan Mar 13, 2018 ▶ 11:39 962 Why Hubspot Spent 1000's+ Hours On Pricing
May 28, 2019 negative
Disclosure
Dennis Kelly Would Reject a $7 Million Acquisition Offer From HubSpot
“No.”
Dennis Kelly May 28, 2019 ▶ 18:54 1403 This Direct Mailing SaaS Company Went From $0 to $135k in MRR Using Hubspot Partner Ecosystem
Aug 26, 2022
Disclosure
Cook: HubSpot co-founder Brian Halligan invested in Tettra
“Brian Didn't miss out on it because he invested in Tetra.”
Andy Cook Aug 26, 2022 ▶ 2:29 How Tettra hit $1m ARR for its internal knowledge base tool
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