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ActivTrak

15 statements across 1 episodes · 6 bullish · 1 bearish · 1 people on the record · first statement Nov 14, 2019 by Anton Seidler · said 15 times in 1 episodes since 2019 · across every show →

Mentions by year

brought up most by Nathan Latka (12), Anton Seidler (3)

tap a year for its mentions
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0112019episodes it came up in
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2019 15 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about ActivTrak, oldest first

Nov 14, 2019 neutral
Assertion Not checkable as stated
ActivTrak's SMB monthly plan customers typically retain for four to six months
“Small customers who are signing up for monthly plans. And they stay with us for like four, five, six months.”
Anton Seidler Nov 14, 2019 ▶ 6:21 1573 How Activtrak Hit $4.5M ARR With No Outside Capital
Nov 14, 2019 negative
Disclosure
ActivTrak established an intentional company policy against building a remote team
“Yeah, we intentionally decided, decided not to build a remote team, so it's like rule and the policy.”
Anton Seidler Nov 14, 2019 ▶ 8:56 1573 How Activtrak Hit $4.5M ARR With No Outside Capital
Nov 14, 2019
Assertion Not checkable as stated
ActivTrak has 4,456 customers as of November 2019
“It's a 4456 customers as of now.”
Anton Seidler Nov 14, 2019 ▶ 2:15 1573 How Activtrak Hit $4.5M ARR With No Outside Capital
Nov 14, 2019
Disclosure
ActivTrak paused almost all paid acquisition campaigns to test channel dependence
“On January first this year, we've decided to almost kind of stop all our paid acquisition campaigns just to see how dependent are we, like from Google, Bing, and that kind of stuff.”
Anton Seidler Nov 14, 2019 ▶ 11:28 1573 How Activtrak Hit $4.5M ARR With No Outside Capital
Nov 14, 2019
Assertion Not checkable as stated
About 3% to 4% of ActivTrak users convert to paid plans
“Depending on Scale of our marketing aggressiveness, it's about like three, four percent on, on, on, on average can convert to pay.”
Anton Seidler Nov 14, 2019 ▶ 14:29 1573 How Activtrak Hit $4.5M ARR With No Outside Capital
Nov 14, 2019 bullish
Assertion Not checkable as stated
ActivTrak is at $4.5M ARR, targeting $5M in January 2020
“So technically we are at 4.5 million ARR and we are looking to hit five in January.”
Anton Seidler Nov 14, 2019 ▶ 3:24 1573 How Activtrak Hit $4.5M ARR With No Outside Capital
Nov 14, 2019 positive
Assertion Not checkable as stated
ActivTrak recorded a net MRR churn of negative 1.5% in October 2019
“In October it was 1.5 negative.”
Anton Seidler Nov 14, 2019 ▶ 5:37 1573 How Activtrak Hit $4.5M ARR With No Outside Capital
Nov 14, 2019
Assertion Not checkable as stated
ActivTrak took 18 months to reach its first $20,000 in revenue
“It took us 18 months just to get like first 20 K.”
Anton Seidler Nov 14, 2019 ▶ 16:13 1573 How Activtrak Hit $4.5M ARR With No Outside Capital
Nov 14, 2019 positive
Assertion Not checkable as stated
ActivTrak's gross MRR churn was 2% in September and October 2019
“It was two percent in October. It was two percent in September. It was 2.8 in August.”
Anton Seidler Nov 14, 2019 ▶ 5:50 1573 How Activtrak Hit $4.5M ARR With No Outside Capital
Nov 14, 2019 bullish
Assertion Not checkable as stated
33% of new ActivTrak website visitors create an account
“33% of our new visitors are actually creating an account at ActiveTrack.”
Anton Seidler Nov 14, 2019 ▶ 13:45 1573 How Activtrak Hit $4.5M ARR With No Outside Capital
Nov 14, 2019 bullish
Assertion Not checkable as stated
ActivTrak added as much MRR in October as its first 18 months
“I've been reflecting on our numbers last month, and like last month in October, we've actually added the same number of MRR as we've added in first 18 months.”
Anton Seidler Nov 14, 2019 ▶ 4:16 1573 How Activtrak Hit $4.5M ARR With No Outside Capital
Nov 14, 2019
Assertion Not checkable as stated
ActivTrak reached $1.5M ARR with only two founders and an AWS account
“We were able to reach 1.5 million in annual recurring revenue basically staying in like two guys in the track mode mode. Like it was just two of us and AWS account and that's it.”
Anton Seidler Nov 14, 2019 ▶ 14:51 1573 How Activtrak Hit $4.5M ARR With No Outside Capital
Nov 14, 2019
Assertion Not checkable as stated
ActivTrak's team is split equally between go-to-market and engineering
“We have our team split almost equally in our office. Like about 13 guys are in sales and marketing and customer success and support and like 13 guys are developers.”
Anton Seidler Nov 14, 2019 ▶ 12:47 1573 How Activtrak Hit $4.5M ARR With No Outside Capital
Nov 14, 2019 bullish
Assertion Not checkable as stated
About 50% of registered ActivTrak accounts download and install the software
“About 50% of those who created an account actually download and install a software.”
Anton Seidler Nov 14, 2019 ▶ 14:08 1573 How Activtrak Hit $4.5M ARR With No Outside Capital
Nov 14, 2019
Assertion Not checkable as stated
ActivTrak spent up to 30% of revenue on early paid acquisition
“We decided that we want to spend, like, up to 30% of our revenue on paid acquisition, and for the first couple of years, we were operating in this way.”
Anton Seidler Nov 14, 2019 ▶ 11:49 1573 How Activtrak Hit $4.5M ARR With No Outside Capital
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