33% of new ActivTrak website visitors create an account
Anton Seidler · 1573 How Activtrak Hit $4.5M ARR With No Outside Capital · Nov 14, 2019 · at 13:45
ActivTrak co-founder Anton Seidler breaks down the company's top-of-funnel conversion metrics to Nathan Latka.
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“33% of our new visitors are actually creating an account at ActiveTrack.”
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More from Anton Seidler
ActivTrak established an intentional company policy against building a remote team
“Yeah, we intentionally decided, decided not to build a remote team, so it's like rule and the policy.”
About 3% to 4% of ActivTrak users convert to paid plans
“Depending on Scale of our marketing aggressiveness, it's about like three, four percent on, on, on, on average can convert to pay.”
ActivTrak paused almost all paid acquisition campaigns to test channel dependence
“On January first this year, we've decided to almost kind of stop all our paid acquisition campaigns just to see how dependent are we, like from Google, Bing, and that kind of stuff.”