Anton Seidler

Founder, AICarma · 1 appearance on the record.

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Anton Seidler is an entrepreneur best known for co-founding ActivTrak, a workforce analytics and employee productivity platform bootstrapped to millions in ARR. He later co-founded the workflow management platform Pneumatic and founded AICarma.

15statements → 13claims → 0claims resolved → 3.87/5average certainty → 1.33/5average debate potential →

13 not checkable as stated how the 13 claims stand · each chip opens the sources

13 assertions · 2 disclosures · every statement was checked. The predictions and assertions are the 13 claims: statements the public record can support or contradict. 0 are resolved, and 13 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

What they said15 Episodes1

Everything Anton Seidler said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure

ActivTrak established an intentional company policy against building a remote team

“Yeah, we intentionally decided, decided not to build a remote team, so it's like rule and the policy.”

Anton Seidler Nov 14, 2019 ▶ 8:56 1573 How Activtrak Hit $4.5M ARR With No Outside Capital

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33% of new ActivTrak website visitors create an account

“33% of our new visitors are actually creating an account at ActiveTrack.”

Anton Seidler Nov 14, 2019 ▶ 13:45 1573 How Activtrak Hit $4.5M ARR With No Outside Capital

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About 3% to 4% of ActivTrak users convert to paid plans

“Depending on Scale of our marketing aggressiveness, it's about like three, four percent on, on, on, on average can convert to pay.”

Anton Seidler Nov 14, 2019 ▶ 14:29 1573 How Activtrak Hit $4.5M ARR With No Outside Capital

Disclosure

ActivTrak paused almost all paid acquisition campaigns to test channel dependence

“On January first this year, we've decided to almost kind of stop all our paid acquisition campaigns just to see how dependent are we, like from Google, Bing, and that kind of stuff.”

Anton Seidler Nov 14, 2019 ▶ 11:28 1573 How Activtrak Hit $4.5M ARR With No Outside Capital

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ActivTrak reached $1.5M ARR with only two founders and an AWS account

“We were able to reach 1.5 million in annual recurring revenue basically staying in like two guys in the track mode mode. Like it was just two of us and AWS account and that's it.”

Anton Seidler Nov 14, 2019 ▶ 14:51 1573 How Activtrak Hit $4.5M ARR With No Outside Capital

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ActivTrak has 4,456 customers as of November 2019

“It's a 4456 customers as of now.”

Anton Seidler Nov 14, 2019 ▶ 2:15 1573 How Activtrak Hit $4.5M ARR With No Outside Capital

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ActivTrak is at $4.5M ARR, targeting $5M in January 2020

“So technically we are at 4.5 million ARR and we are looking to hit five in January.”

Anton Seidler Nov 14, 2019 ▶ 3:24 1573 How Activtrak Hit $4.5M ARR With No Outside Capital

Assertion Not checkable as stated

ActivTrak added as much MRR in October as its first 18 months

“I've been reflecting on our numbers last month, and like last month in October, we've actually added the same number of MRR as we've added in first 18 months.”

Anton Seidler Nov 14, 2019 ▶ 4:16 1573 How Activtrak Hit $4.5M ARR With No Outside Capital

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ActivTrak recorded a net MRR churn of negative 1.5% in October 2019

“In October it was 1.5 negative.”

Anton Seidler Nov 14, 2019 ▶ 5:37 1573 How Activtrak Hit $4.5M ARR With No Outside Capital

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ActivTrak's gross MRR churn was 2% in September and October 2019

“It was two percent in October. It was two percent in September. It was 2.8 in August.”

Anton Seidler Nov 14, 2019 ▶ 5:50 1573 How Activtrak Hit $4.5M ARR With No Outside Capital

Assertion Not checkable as stated

ActivTrak spent up to 30% of revenue on early paid acquisition

“We decided that we want to spend, like, up to 30% of our revenue on paid acquisition, and for the first couple of years, we were operating in this way.”

Anton Seidler Nov 14, 2019 ▶ 11:49 1573 How Activtrak Hit $4.5M ARR With No Outside Capital

Assertion Not checkable as stated

About 50% of registered ActivTrak accounts download and install the software

“About 50% of those who created an account actually download and install a software.”

Anton Seidler Nov 14, 2019 ▶ 14:08 1573 How Activtrak Hit $4.5M ARR With No Outside Capital

Assertion Not checkable as stated

ActivTrak's SMB monthly plan customers typically retain for four to six months

“Small customers who are signing up for monthly plans. And they stay with us for like four, five, six months.”

Anton Seidler Nov 14, 2019 ▶ 6:21 1573 How Activtrak Hit $4.5M ARR With No Outside Capital

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ActivTrak's team is split equally between go-to-market and engineering

“We have our team split almost equally in our office. Like about 13 guys are in sales and marketing and customer success and support and like 13 guys are developers.”

Anton Seidler Nov 14, 2019 ▶ 12:47 1573 How Activtrak Hit $4.5M ARR With No Outside Capital

Assertion Not checkable as stated

ActivTrak took 18 months to reach its first $20,000 in revenue

“It took us 18 months just to get like first 20 K.”

Anton Seidler Nov 14, 2019 ▶ 16:13 1573 How Activtrak Hit $4.5M ARR With No Outside Capital

Appearances (1)

Episode	Date	Speaking time
1573 How Activtrak Hit $4.5M ARR With No Outside Capital	Nov 14, 2019	11m

Anton Seidler

Appearances (1)

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