The Ledger
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ActivTrak established an intentional company policy against building a remote team
“Yeah, we intentionally decided, decided not to build a remote team, so it's like rule and the policy.”
33% of new ActivTrak website visitors create an account
“33% of our new visitors are actually creating an account at ActiveTrack.”
About 3% to 4% of ActivTrak users convert to paid plans
“Depending on Scale of our marketing aggressiveness, it's about like three, four percent on, on, on, on average can convert to pay.”
ActivTrak paused almost all paid acquisition campaigns to test channel dependence
“On January first this year, we've decided to almost kind of stop all our paid acquisition campaigns just to see how dependent are we, like from Google, Bing, and that kind of stuff.”
ActivTrak reached $1.5M ARR with only two founders and an AWS account
“We were able to reach 1.5 million in annual recurring revenue basically staying in like two guys in the track mode mode. Like it was just two of us and AWS account and that's it.”
ActivTrak is at $4.5M ARR, targeting $5M in January 2020
“So technically we are at 4.5 million ARR and we are looking to hit five in January.”
ActivTrak added as much MRR in October as its first 18 months
“I've been reflecting on our numbers last month, and like last month in October, we've actually added the same number of MRR as we've added in first 18 months.”
ActivTrak recorded a net MRR churn of negative 1.5% in October 2019
“In October it was 1.5 negative.”
ActivTrak's gross MRR churn was 2% in September and October 2019
“It was two percent in October. It was two percent in September. It was 2.8 in August.”
ActivTrak spent up to 30% of revenue on early paid acquisition
“We decided that we want to spend, like, up to 30% of our revenue on paid acquisition, and for the first couple of years, we were operating in this way.”
About 50% of registered ActivTrak accounts download and install the software
“About 50% of those who created an account actually download and install a software.”
ActivTrak's SMB monthly plan customers typically retain for four to six months
“Small customers who are signing up for monthly plans. And they stay with us for like four, five, six months.”