Anton Seidler, co-founder of bootstrapped productivity software company ActivTrak, discusses the company's accelerating revenue growth trajectory.
0:00 / 0:11exact quote · 11.6s
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“I've been reflecting on our numbers last month, and like last month in October, we've actually added the same number of MRR as we've added in first 18 months.”
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More from Anton Seidler
Disclosure
ActivTrak established an intentional company policy against building a remote team
“Yeah, we intentionally decided, decided not to build a remote team, so it's like rule and the policy.”
Anton SeidlerNov 14, 2019▶ 8:561573 How Activtrak Hit $4.5M ARR With No Outside Capital
AssertionNot checkable as stated
33% of new ActivTrak website visitors create an account
“33% of our new visitors are actually creating an account at ActiveTrack.”
Anton SeidlerNov 14, 2019▶ 13:451573 How Activtrak Hit $4.5M ARR With No Outside Capital
AssertionNot checkable as stated
About 3% to 4% of ActivTrak users convert to paid plans
“Depending on Scale of our marketing aggressiveness, it's about like three, four percent on, on, on, on average can convert to pay.”
Anton SeidlerNov 14, 2019▶ 14:291573 How Activtrak Hit $4.5M ARR With No Outside Capital
Disclosure
ActivTrak paused almost all paid acquisition campaigns to test channel dependence
“On January first this year, we've decided to almost kind of stop all our paid acquisition campaigns just to see how dependent are we, like from Google, Bing, and that kind of stuff.”
Anton SeidlerNov 14, 2019▶ 11:281573 How Activtrak Hit $4.5M ARR With No Outside Capital
AssertionNot checkable as stated
ActivTrak reached $1.5M ARR with only two founders and an AWS account
“We were able to reach 1.5 million in annual recurring revenue basically staying in like two guys in the track mode mode. Like it was just two of us and AWS account and that's it.”
Anton SeidlerNov 14, 2019▶ 14:511573 How Activtrak Hit $4.5M ARR With No Outside Capital
AssertionNot checkable as stated
ActivTrak has 4,456 customers as of November 2019
“It's a 4456 customers as of now.”
Anton SeidlerNov 14, 2019▶ 2:151573 How Activtrak Hit $4.5M ARR With No Outside Capital
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