ActivTrak took 18 months to reach its first $20,000 in revenue
Anton Seidler · 1573 How Activtrak Hit $4.5M ARR With No Outside Capital · Nov 14, 2019 · at 16:13
Anton Seidler, co-founder of ActivTrak, reflects on the slow initial traction the company experienced before finding scale.
0:00 / 0:02exact quote · 2.8s
720p mp4 · rendered on demand · StarZero watermark
“It took us 18 months just to get like first 20 K.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Anton Seidler
ActivTrak established an intentional company policy against building a remote team
“Yeah, we intentionally decided, decided not to build a remote team, so it's like rule and the policy.”
33% of new ActivTrak website visitors create an account
“33% of our new visitors are actually creating an account at ActiveTrack.”
About 3% to 4% of ActivTrak users convert to paid plans
“Depending on Scale of our marketing aggressiveness, it's about like three, four percent on, on, on, on average can convert to pay.”
ActivTrak paused almost all paid acquisition campaigns to test channel dependence
“On January first this year, we've decided to almost kind of stop all our paid acquisition campaigns just to see how dependent are we, like from Google, Bing, and that kind of stuff.”